{"id":5289,"date":"2022-04-05T11:27:26","date_gmt":"2022-04-05T15:27:26","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=5289"},"modified":"2022-04-05T11:27:26","modified_gmt":"2022-04-05T15:27:26","slug":"today-is-1-in-key-demo-49","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/04\/05\/today-is-1-in-key-demo-49\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY Wins 336 out of 344 Weeks in A25-54<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY More Than Doubles Demo Lead Over GMA Versus Prior Week&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Grows Across the Board Week Over Week<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 April 5, 2022 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54. The win marks 336 out of the last 344 weeks in first place.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Last week, TODAY grew across the board and more than doubled its demo lead over GMA. At this point in the season, TODAY has been the winner in the key demo for seven years straight and in A18-49 for nine years straight.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Last week TODAY Digital reached 14.4 million unique visitors, its largest audience since mid-January.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>TODAY HIGHLIGHTS:<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"527\" height=\"105\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/1_ratings-1.jpg?resize=527%2C105&#038;ssl=1\" alt=\"\" class=\"wp-image-5290\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 856,000 A25-54 viewers, outperforming ABC by +66,000 (+8%) and leading CBS by +301,000 (+54%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has beaten ABC for 13 consecutive weeks (since 1\/3\/2022) and 337 of the last 344 weeks while ranking ahead of CBS for 1,546 straight weeks (since 8\/10\/1992)<\/li><li>TODAY&#8217;s advantage over ABC is the largest seen in 6 weeks (since 2\/14\/22)<\/li><li>Week-over-week, TODAY increased its demo audience by +39,000 (+5%) and more than doubled its lead over GMA (+66,000 vs. +23,000 prior week).&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 606,000 A18-49 viewers, beating ABC by +75,000 (+14%) and leading CBS by +212,000 (+54%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has beaten ABC for 4 consecutive weeks (since 3\/7\/2022) and ranked ahead of CBS for 1,546 straight weeks (since 8\/10\/1992)<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>A18-49 viewership for TODAY reached a five-week high (best since 2\/21\/22) while its advantage over ABC is the largest seen in six weeks (since 2\/14\/22)<\/li><li>Versus prior week, TODAY added +10,000 A18-49 viewers (+2%) while improving its A18-49 advantage vs. ABC by 63% (+75,000 vs. +46,000 prior week).<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 3.052 million total viewers, leading CBS by +524,000 (+21%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has beaten CBS for 1,546 consecutive weeks (since 8\/10\/1992)<\/li><li>Week-over-week, TODAY\u2019s total viewership increased by +173,000 (+6%) and its lead over CBS grew 17% (+524,000 vs. +446,000 prior week)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Last week TODAY Digital reached 14.4 million unique visitors<\/strong><strong>, its largest audience since mid-January.&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The brand drove 35M video views across on and off net platforms<\/li><li>TODAY All Day delivered 293K hours, slightly below its recent performance&nbsp;<\/li><li>TODAY podcasts reached 363K downloads, its 2nd strongest week this year (4% Wo)W<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2021-22 SEASON-TO-DATE (9\/20\/2021-4\/3\/2022)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY has ranked #1 in A25-54 at this point of the season for seven consecutive years and #1 in A18-49 for nine years in a row (and 29 of the last 30 years)<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Wins 336 out of 344 Weeks in A25-54 TODAY More Than Doubles Demo Lead Over GMA Versus Prior Week&nbsp; TODAY Grows Across the Board Week Over Week NEW YORK \u2013 April 5, 2022 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54. [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/04\/05\/today-is-1-in-key-demo-49\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":5291,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-5289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY IS #1 IN KEY DEMO - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/04\/05\/today-is-1-in-key-demo-49\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TODAY IS #1 IN KEY DEMO - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"TODAY Wins 336 out of 344 Weeks in A25-54 TODAY More Than Doubles Demo Lead Over GMA Versus Prior Week&nbsp; TODAY Grows Across the Board Week Over Week NEW YORK \u2013 April 5, 2022 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54. [...]Read More... from TODAY IS #1 IN KEY DEMO\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/04\/05\/today-is-1-in-key-demo-49\/\" \/>\n<meta property=\"og:site_name\" content=\"NBC News Press Releases\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-05T15:27:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/04\/Today-no1-Twitter-Key-Demo-1200x675_keydemo-002.jpg?fit=1200%2C675&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sarah DeCaro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@NBCNewsPR\" \/>\n<meta name=\"twitter:site\" content=\"@NBCNewsPR\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sarah DeCaro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2022\\\/04\\\/05\\\/today-is-1-in-key-demo-49\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2022\\\/04\\\/05\\\/today-is-1-in-key-demo-49\\\/\"},\"author\":{\"name\":\"Sarah DeCaro\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/person\\\/d43353e41818f17c18c04d42ea6a9a23\"},\"headline\":\"TODAY IS #1 IN KEY DEMO\",\"datePublished\":\"2022-04-05T15:27:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2022\\\/04\\\/05\\\/today-is-1-in-key-demo-49\\\/\"},\"wordCount\":386,\"publisher\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2022\\\/04\\\/05\\\/today-is-1-in-key-demo-49\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/04\\\/Today-no1-Twitter-Key-Demo-1200x675_keydemo-002.jpg?fit=1200%2C675&ssl=1\",\"keywords\":[\"feature\"],\"articleSection\":[\"TODAY\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2022\\\/04\\\/05\\\/today-is-1-in-key-demo-49\\\/\",\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2022\\\/04\\\/05\\\/today-is-1-in-key-demo-49\\\/\",\"name\":\"TODAY IS #1 IN KEY DEMO - NBC News Press Releases\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2022\\\/04\\\/05\\\/today-is-1-in-key-demo-49\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2022\\\/04\\\/05\\\/today-is-1-in-key-demo-49\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/04\\\/Today-no1-Twitter-Key-Demo-1200x675_keydemo-002.jpg?fit=1200%2C675&ssl=1\",\"datePublished\":\"2022-04-05T15:27:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2022\\\/04\\\/05\\\/today-is-1-in-key-demo-49\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2022\\\/04\\\/05\\\/today-is-1-in-key-demo-49\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2022\\\/04\\\/05\\\/today-is-1-in-key-demo-49\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/04\\\/Today-no1-Twitter-Key-Demo-1200x675_keydemo-002.jpg?fit=1200%2C675&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/04\\\/Today-no1-Twitter-Key-Demo-1200x675_keydemo-002.jpg?fit=1200%2C675&ssl=1\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2022\\\/04\\\/05\\\/today-is-1-in-key-demo-49\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TODAY IS #1 IN KEY DEMO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#website\",\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/\",\"name\":\"NBC News Press Releases\",\"description\":\"More Americans watch NBC News than any news organization in the world. Its leading and award-winning television news broadcasts include TODAY,\u00a0NBC Nightly News with Tom Llamas, Meet the Press with Kristen Welker and Dateline NBC. Additionally, NBC News produces\u00a0TODAY with Jenna &amp; Sheinelle, The 3rd Hour of TODAY, Sunday TODAY with Willie Geist, Weekend TODAY and NBC News Daily, as well as primetime specials and breaking news reports. The NBC News Digital Group consists of online destinations NBCNews.com \u2013 a top three news site \u2013 and TODAY.com \u2013 a top two lifestyle brand \u2013 as well as its streaming networks, NBC News NOW, Dateline 24\\\/7 and TODAY All Day. Additionally, the organization\u2019s award-winning audio unit is a top five podcast publisher in the U.S. and NBC News\u2019 Stay Tuned, a first-of-its-kind social newscast, is the premier destination for the Gen Z audience across TikTok, Snapchat and YouTube. NBC News also operates NBC News Studios, a unit producing premium documentaries, docuseries, select scripted programming, and content for emerging platforms, and the NBC NewsChannel affiliate news service.\",\"publisher\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#organization\",\"name\":\"NBC News Press Releases\",\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/03\\\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/03\\\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1\",\"width\":2076,\"height\":1152,\"caption\":\"NBC News Press Releases\"},\"image\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/NBCNewsPR\",\"https:\\\/\\\/www.instagram.com\\\/nbcnewspr\\\/\",\"https:\\\/\\\/www.threads.net\\\/@nbcnewspr\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/person\\\/d43353e41818f17c18c04d42ea6a9a23\",\"name\":\"Sarah DeCaro\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2551b82f4b2ce81adf90161fd3a303cb37d47432425628ad685143bbfc481653?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2551b82f4b2ce81adf90161fd3a303cb37d47432425628ad685143bbfc481653?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2551b82f4b2ce81adf90161fd3a303cb37d47432425628ad685143bbfc481653?s=96&d=mm&r=g\",\"caption\":\"Sarah DeCaro\"},\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/author\\\/sarah-decaro\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TODAY IS #1 IN KEY DEMO - NBC News Press Releases","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/04\/05\/today-is-1-in-key-demo-49\/","og_locale":"en_US","og_type":"article","og_title":"TODAY IS #1 IN KEY DEMO - NBC News Press Releases","og_description":"TODAY Wins 336 out of 344 Weeks in A25-54 TODAY More Than Doubles Demo Lead Over GMA Versus Prior Week&nbsp; TODAY Grows Across the Board Week Over Week NEW YORK \u2013 April 5, 2022 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54. [...]Read More... from TODAY IS #1 IN KEY DEMO","og_url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/04\/05\/today-is-1-in-key-demo-49\/","og_site_name":"NBC News Press Releases","article_published_time":"2022-04-05T15:27:26+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/04\/Today-no1-Twitter-Key-Demo-1200x675_keydemo-002.jpg?fit=1200%2C675&ssl=1","type":"image\/jpeg"}],"author":"Sarah DeCaro","twitter_card":"summary_large_image","twitter_creator":"@NBCNewsPR","twitter_site":"@NBCNewsPR","twitter_misc":{"Written by":"Sarah DeCaro","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/04\/05\/today-is-1-in-key-demo-49\/#article","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/04\/05\/today-is-1-in-key-demo-49\/"},"author":{"name":"Sarah DeCaro","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/d43353e41818f17c18c04d42ea6a9a23"},"headline":"TODAY IS #1 IN KEY DEMO","datePublished":"2022-04-05T15:27:26+00:00","mainEntityOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/04\/05\/today-is-1-in-key-demo-49\/"},"wordCount":386,"publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/04\/05\/today-is-1-in-key-demo-49\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/04\/Today-no1-Twitter-Key-Demo-1200x675_keydemo-002.jpg?fit=1200%2C675&ssl=1","keywords":["feature"],"articleSection":["TODAY"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/04\/05\/today-is-1-in-key-demo-49\/","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/04\/05\/today-is-1-in-key-demo-49\/","name":"TODAY IS #1 IN KEY DEMO - NBC News Press Releases","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/04\/05\/today-is-1-in-key-demo-49\/#primaryimage"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/04\/05\/today-is-1-in-key-demo-49\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/04\/Today-no1-Twitter-Key-Demo-1200x675_keydemo-002.jpg?fit=1200%2C675&ssl=1","datePublished":"2022-04-05T15:27:26+00:00","breadcrumb":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/04\/05\/today-is-1-in-key-demo-49\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/04\/05\/today-is-1-in-key-demo-49\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/04\/05\/today-is-1-in-key-demo-49\/#primaryimage","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/04\/Today-no1-Twitter-Key-Demo-1200x675_keydemo-002.jpg?fit=1200%2C675&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/04\/Today-no1-Twitter-Key-Demo-1200x675_keydemo-002.jpg?fit=1200%2C675&ssl=1","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/04\/05\/today-is-1-in-key-demo-49\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/"},{"@type":"ListItem","position":2,"name":"TODAY IS #1 IN KEY DEMO"}]},{"@type":"WebSite","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","name":"NBC News Press Releases","description":"More Americans watch NBC News than any news organization in the world. Its leading and award-winning television news broadcasts include TODAY,\u00a0NBC Nightly News with Tom Llamas, Meet the Press with Kristen Welker and Dateline NBC. Additionally, NBC News produces\u00a0TODAY with Jenna &amp; Sheinelle, The 3rd Hour of TODAY, Sunday TODAY with Willie Geist, Weekend TODAY and NBC News Daily, as well as primetime specials and breaking news reports. The NBC News Digital Group consists of online destinations NBCNews.com \u2013 a top three news site \u2013 and TODAY.com \u2013 a top two lifestyle brand \u2013 as well as its streaming networks, NBC News NOW, Dateline 24\/7 and TODAY All Day. Additionally, the organization\u2019s award-winning audio unit is a top five podcast publisher in the U.S. and NBC News\u2019 Stay Tuned, a first-of-its-kind social newscast, is the premier destination for the Gen Z audience across TikTok, Snapchat and YouTube. NBC News also operates NBC News Studios, a unit producing premium documentaries, docuseries, select scripted programming, and content for emerging platforms, and the NBC NewsChannel affiliate news service.","publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization","name":"NBC News Press Releases","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/03\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/03\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1","width":2076,"height":1152,"caption":"NBC News Press Releases"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/NBCNewsPR","https:\/\/www.instagram.com\/nbcnewspr\/","https:\/\/www.threads.net\/@nbcnewspr"]},{"@type":"Person","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/d43353e41818f17c18c04d42ea6a9a23","name":"Sarah DeCaro","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2551b82f4b2ce81adf90161fd3a303cb37d47432425628ad685143bbfc481653?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2551b82f4b2ce81adf90161fd3a303cb37d47432425628ad685143bbfc481653?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2551b82f4b2ce81adf90161fd3a303cb37d47432425628ad685143bbfc481653?s=96&d=mm&r=g","caption":"Sarah DeCaro"},"url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/author\/sarah-decaro\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/04\/Today-no1-Twitter-Key-Demo-1200x675_keydemo-002.jpg?fit=1200%2C675&ssl=1","_links":{"self":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/posts\/5289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/comments?post=5289"}],"version-history":[{"count":0,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/posts\/5289\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/media\/5291"}],"wp:attachment":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/media?parent=5289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/categories?post=5289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/tags?post=5289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}