{"id":524,"date":"2014-10-23T14:37:38","date_gmt":"2014-10-23T18:37:38","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=524"},"modified":"2014-10-23T14:37:38","modified_gmt":"2014-10-23T18:37:38","slug":"today-continues-to-close-ratings-gap-with-gma-8","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2014\/10\/23\/today-continues-to-close-ratings-gap-with-gma-8\/","title":{"rendered":"\u2018TODAY\u2019 Continues To Close Ratings Gap With GMA"},"content":{"rendered":"<div class=\"news-details-headers\">\n<blockquote>\n<div class=\"large-medium-txt black-color news-details-subheading\">TODAY Slashes Total Viewer Gap with GMA for Third Straight Week<\/div>\n<div class=\"large-medium-txt black-color news-details-subheading\"><\/div>\n<div class=\"large-medium-txt black-color news-details-subheading\">TODAY Was the #1 Morning Show in A25-54 for Two Days Last Week<\/div>\n<\/blockquote>\n<\/div>\n<div class=\"press-release-body\">\n<p>&nbsp;<\/p>\n<p>NEW YORK \u2013 October 23, 2014 \u2013 NBC\u2019s TODAY continues to gain momentum and post significant ratings growth.\u00a0 TODAY closed the total viewer gap with GMA for the third straight week and showed the most total viewer growth among the morning news shows gaining 102k week-to-week.\u00a0 TODAY was the number-one morning show in A25-54 on Monday and Wednesday of last week.\u00a0 TODAY also grew 50k in total viewers versus the same week last season.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>**PLEASE NOTE \u2013 This press release does not contain information based on or compared to any Nielsen ratings data from March 2014 through September 2014, as Nielsen will be revising that data.\u00a0 Therefore, although other outlets may continue to use the incorrect data, no milestone or historical points are included in this release, as they will certainly change.\u00a0\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>TODAY HIGHLIGHTS:<\/strong><\/p>\n<ul>\n<li>TODAY averaged 4.701 million total viewers, leading CBS by +55% (+1.670 million)<\/li>\n<li>TODAY reduced the total viewer gap with GMA for the third straight week<\/li>\n<li>TODAY averaged 1.884 million A25-54 viewers, more than doubling CBS\u2019s delivery by +103% (+956,000)<\/li>\n<li>TODAY scored a 1.6 A25-54 rating, leading CBS by +100% (+8 tenths)<\/li>\n<li>TODAY was the #1 morning news program among A18-49 viewers (1.485 million), beating GMA by +6,000 viewers and CBS by +834,000 viewers<\/li>\n<li>During the week, TODAY won two mornings among A25-54 viewers.<\/li>\n<li>A25-54: won Monday (+84,000) and Wednesday (+29,000).\u00a0 TODAY has posted two straight Monday A25-54 wins<\/li>\n<li>Week-to-week, TODAY showed the most total viewer growth among the morning news shows (+2%, or +102,000) while also seeing gains in rating W\/A18-49 (+7%\/+9%) and rating W\/A25-54 (+5%\/+7%)<\/li>\n<li>TODAY was up +1% (+48,000) total viewers versus the same week last season<\/li>\n<li>Compared to the 4Q\u201914\/STD average, TODAY again posted the biggest morning news gain among total viewers (+4%, or +183,000) as well as among A18-49 viewers (+7%, or +95,000) and A25-54 viewers (+7%, or +130,000)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>RATINGS DATA:<\/strong><\/p>\n<p><em>Week of October 13<\/em><\/p>\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"bottom\"><strong>Program<\/strong><\/td>\n<td valign=\"bottom\"><strong>HH<br \/>\nRtg<\/strong><\/td>\n<td valign=\"bottom\"><strong>HH<br \/>\nShr<\/strong><\/td>\n<td valign=\"bottom\"><strong>P2+<br \/>\nImps<\/strong><\/td>\n<td valign=\"bottom\"><strong>P25-54<br \/>\nRtg<\/strong><\/td>\n<td valign=\"bottom\"><strong>P25-54<br \/>\nImps<\/strong><\/td>\n<\/tr>\n<tr>\n<td valign=\"bottom\">TODAY<\/td>\n<td valign=\"bottom\">3.4<\/td>\n<td valign=\"bottom\">13<\/td>\n<td valign=\"bottom\">4,701<\/td>\n<td valign=\"bottom\">1.6<\/td>\n<td valign=\"bottom\">1,884<\/td>\n<\/tr>\n<tr>\n<td valign=\"bottom\">CBS THIS MORNING<\/td>\n<td valign=\"bottom\">2.2<\/td>\n<td valign=\"bottom\">9<\/td>\n<td valign=\"bottom\">3,031<\/td>\n<td valign=\"bottom\">0.8<\/td>\n<td valign=\"bottom\">928<\/td>\n<\/tr>\n<tr>\n<td valign=\"bottom\">GMA<\/td>\n<td valign=\"bottom\">4.0<\/td>\n<td valign=\"bottom\">16<\/td>\n<td valign=\"bottom\">5,446<\/td>\n<td valign=\"bottom\">1.7<\/td>\n<td valign=\"bottom\">2,042<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>###<\/p>\n<p>NBC\u2019s TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live\u00a0from 7 am to 11 am ET, TODAY\u00a0reaches more than 5 million people every day through its broadcast, and millions more through\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/riwbtnsk\/media.ne.cision.com\/l\/vzoxgesk\/media.ne.cision.com\/l\/aucbumqk\/today.com\/\">TODAY.com<\/a>, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Hoda Kotb, and Kathie Lee Gifford are the anchors and hosts, Jamie Horowitz is the SVP and general manager, and Don Nash is the executive producer.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<h4 class=\"semi-medium-large-txt2 darkish-gray-color\">Media contacts<\/h4>\n<p>For more information contact:<br \/>\nMegan Kopf Stackhouse<br \/>\nNBC News<br \/>\ne: <a href=\"mailto:megan.kopf@nbcuni.com\">megan.kopf@nbcuni.com<\/a><br \/>\np: 212-664-6205<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Slashes Total Viewer Gap with GMA for Third Straight Week TODAY Was the #1 Morning Show in A25-54 for Two Days Last Week &nbsp; NEW YORK \u2013 October 23, 2014 \u2013 NBC\u2019s TODAY continues to gain momentum and post significant ratings growth.\u00a0 TODAY closed the total viewer gap with GMA for the third straight [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2014\/10\/23\/today-continues-to-close-ratings-gap-with-gma-8\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u2018TODAY\u2019 Continues To Close Ratings Gap With GMA<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4,31],"class_list":["post-524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature","tag-ratings"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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