{"id":5227,"date":"2022-03-15T13:54:50","date_gmt":"2022-03-15T17:54:50","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=5227"},"modified":"2022-03-15T13:54:50","modified_gmt":"2022-03-15T17:54:50","slug":"today-is-1-in-key-demo0","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/03\/15\/today-is-1-in-key-demo0\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO"},"content":{"rendered":"\n<p><strong>TODAY Wins 333 out of 341 Weeks in A25-54<\/strong><\/p>\n\n\n\n<p><strong>TODAY Is Only Morning Program to Grow Across the Board Week Over Week&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>TODAY Narrows Total Viewer Gap With GMA Versus Prior Year<\/strong><\/p>\n\n\n\n<p>NEW YORK \u2013 March 15, 2022 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54. The win marks 333 out of the last 341 weeks in first place.\u00a0<\/p>\n\n\n\n<p>Last week, TODAY was the only morning program to grow across the board. Additionally, TODAY narrowed the total viewer gap with GMA versus the prior year.<\/p>\n\n\n\n<p>Season to date, TODAY has been the winner in the key demo for seven years straight and in A18-49 for nine years straight.&nbsp;&nbsp;<\/p>\n\n\n\n<p>TODAY Digital reached 13.6 million unique visitors last week, growing versus the prior week.<\/p>\n\n\n\n<p><strong><u>TODAY HIGHLIGHTS:<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/Screen-Shot-2022-03-15-at-1.49.58-PM.png?resize=580%2C116&#038;ssl=1\" alt=\"\" class=\"wp-image-5228\" width=\"580\" height=\"116\" \/><\/figure>\n\n\n\n<p><strong>TODAY averaged 869,000 A25-54 viewers, beating ABC by +44,000 (+5%) and leading CBS by +295,000 (+51%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has beaten ABC for 10 consecutive weeks (since 1\/3\/2022) and for 334 of the last 341 weeks<\/li><li>Vs. prior week, TODAY was the only program up: TODAY +2% (+17,000) vs. ABC -2% and CBS -3%<ul><li>WoW, TODAY improved its A25-54 viewership advantage vs. ABC by 450% (+44,000 vs. +8,000 prior week) and improved its A25-54 viewership advantage vs. CBS by 13% (+295,000 vs. +260,000 prior week)<\/li><\/ul><\/li><\/ul>\n\n\n\n<p><strong>TODAY averaged 599,000 A18-49 viewers, beating ABC by +46,000 (+8%) and leading CBS by +193,000 (+48%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Vs. prior week, TODAY was the only program up: TODAY +7% (+37,000) vs. ABC -2% and CBS -4%<ul><li>WoW, TODAY improved its A18-49 viewership advantage vs. CBS by 37% (+193,000 vs. +141,000 prior week)<\/li><\/ul><\/li><\/ul>\n\n\n\n<p><strong>TODAY averaged 3.139 million total viewers, leading CBS by +544,000 (+21%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Vs. prior week, all three programs were up: TODAY +0.01% (+1,000) vs. ABC +2% and CBS +1%<\/li><\/ul>\n\n\n\n<p><strong>TODAY Digital reached 13.6M unique visitors growing week over week.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The brand drove 30M video views across on and off net platforms&nbsp;<\/li><li>TODAY All Day reached 275K hours viewed, one of its top 10 weeks ever&nbsp;<\/li><li>TODAY podcasts reached 334K downloads&nbsp;<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Wins 333 out of 341 Weeks in A25-54 TODAY Is Only Morning Program to Grow Across the Board Week Over Week&nbsp; TODAY Narrows Total Viewer Gap With GMA Versus Prior Year NEW YORK \u2013 March 15, 2022 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/03\/15\/today-is-1-in-key-demo0\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO<\/span><\/a><\/p>\n","protected":false},"author":16,"featured_media":5103,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[4],"class_list":["post-5227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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TODAY Narrows Total Viewer Gap With GMA Versus Prior Year NEW YORK \u2013 March 15, 2022 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in [...]Read More... from TODAY IS #1 IN KEY DEMO","og_url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/03\/15\/today-is-1-in-key-demo0\/","og_site_name":"NBC News Press Releases","article_published_time":"2022-03-15T17:54:50+00:00","og_image":[{"width":1038,"height":576,"url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/01\/Screen-Shot-2021-12-14-at-12.05.02-PM-1038x576-1.png?fit=1038%2C576&ssl=1","type":"image\/png"}],"author":"Haylie Reichner","twitter_card":"summary_large_image","twitter_creator":"@NBCNewsPR","twitter_site":"@NBCNewsPR","twitter_misc":{"Written by":"Haylie Reichner","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/03\/15\/today-is-1-in-key-demo0\/#article","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/03\/15\/today-is-1-in-key-demo0\/"},"author":{"name":"Haylie Reichner","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/711551d214ddb45c324642cb8feeec2e"},"headline":"TODAY IS #1 IN KEY DEMO","datePublished":"2022-03-15T17:54:50+00:00","mainEntityOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/03\/15\/today-is-1-in-key-demo0\/"},"wordCount":315,"publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/03\/15\/today-is-1-in-key-demo0\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/01\/Screen-Shot-2021-12-14-at-12.05.02-PM-1038x576-1.png?fit=1038%2C576&ssl=1","keywords":["feature"],"articleSection":["TODAY"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/03\/15\/today-is-1-in-key-demo0\/","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/03\/15\/today-is-1-in-key-demo0\/","name":"TODAY IS #1 IN KEY DEMO - NBC News Press Releases","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/03\/15\/today-is-1-in-key-demo0\/#primaryimage"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/03\/15\/today-is-1-in-key-demo0\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/01\/Screen-Shot-2021-12-14-at-12.05.02-PM-1038x576-1.png?fit=1038%2C576&ssl=1","datePublished":"2022-03-15T17:54:50+00:00","breadcrumb":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/03\/15\/today-is-1-in-key-demo0\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/03\/15\/today-is-1-in-key-demo0\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/03\/15\/today-is-1-in-key-demo0\/#primaryimage","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/01\/Screen-Shot-2021-12-14-at-12.05.02-PM-1038x576-1.png?fit=1038%2C576&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/01\/Screen-Shot-2021-12-14-at-12.05.02-PM-1038x576-1.png?fit=1038%2C576&ssl=1","width":1038,"height":576},{"@type":"BreadcrumbList","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/03\/15\/today-is-1-in-key-demo0\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/"},{"@type":"ListItem","position":2,"name":"TODAY IS #1 IN KEY DEMO"}]},{"@type":"WebSite","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","name":"NBC News Press Releases","description":"More Americans watch NBC News than any news organization in the world. 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