{"id":5209,"date":"2022-03-08T12:52:02","date_gmt":"2022-03-08T17:52:02","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=5209"},"modified":"2022-03-08T12:52:02","modified_gmt":"2022-03-08T17:52:02","slug":"today-is-1-in-key-demo-47","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/03\/08\/today-is-1-in-key-demo-47\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY Wins 333 out of 340 Weeks in A25-54<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Tops GMA in Total Viewers Last Wednesday&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Is #1 in Key Demo Season to Date for 7th Straight Year<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 March 8, 2022 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54. The win marks 333 out of the last 340 weeks in first place. TODAY also won in total viewers on Wednesday.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At this point in the season, TODAY has been the winner in the key demo for seven years straight and in A18-49 for nine years straight.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Last week, TODAY Digital reached 10.7 million unique visitors.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>TODAY HIGHLIGHTS:\u00a0<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/Screen-Shot-2022-03-08-at-12.48.37-PM-1024x187.png?resize=536%2C97&#038;ssl=1\" alt=\"\" class=\"wp-image-5210\" width=\"536\" height=\"97\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 852,000 A25-54 viewers, leading GMA by +8,000 (+1%) and CBS Mornings by +260,000 (+44%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has ranked #1 in among A25-54 viewers for 333 of the last 340 weeks<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 562,000 A18-49 viewers, leading CBS by +141,000 (+33%)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 3.138 million total viewers, +579,000 (+23%) more than CBS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY was the #1 morning show in total viewers on Wednesday<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Last week, TODAY reached 10.7M unique visitors&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The brand drove 36M video views across on and off net platforms (4% WoW)<\/li><li>TODAY All Day reached 293K hours viewed, one of its top five weeks ever&nbsp;<\/li><li>TODAY podcasts reached 273K downloads&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2021-22 SEASON-TO-DATE (9\/20\/2021-3\/6\/2022)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY has ranked #1 in A25-54 at this point of the season for seven consecutive years and #1 in A18-49 for nine years in a row<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Wins 333 out of 340 Weeks in A25-54 TODAY Tops GMA in Total Viewers Last Wednesday&nbsp;&nbsp; TODAY Is #1 in Key Demo Season to Date for 7th Straight Year NEW YORK \u2013 March 8, 2022 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/03\/08\/today-is-1-in-key-demo-47\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO<\/span><\/a><\/p>\n","protected":false},"author":16,"featured_media":5211,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-5209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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TODAY Is #1 in Key Demo Season to Date for 7th Straight Year NEW YORK \u2013 March 8, 2022 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key [...]Read More... from TODAY IS #1 IN KEY DEMO","og_url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/03\/08\/today-is-1-in-key-demo-47\/","og_site_name":"NBC News Press Releases","article_published_time":"2022-03-08T17:52:02+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/03\/Today-no1-Twitter-Key-Demo-1200x675_keydemo-3.jpg?fit=1200%2C675&ssl=1","type":"image\/jpeg"}],"author":"Haylie Reichner","twitter_card":"summary_large_image","twitter_creator":"@NBCNewsPR","twitter_site":"@NBCNewsPR","twitter_misc":{"Written by":"Haylie Reichner","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/03\/08\/today-is-1-in-key-demo-47\/#article","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/03\/08\/today-is-1-in-key-demo-47\/"},"author":{"name":"Haylie Reichner","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/711551d214ddb45c324642cb8feeec2e"},"headline":"TODAY IS #1 IN KEY DEMO","datePublished":"2022-03-08T17:52:02+00:00","mainEntityOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/03\/08\/today-is-1-in-key-demo-47\/"},"wordCount":242,"publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/03\/08\/today-is-1-in-key-demo-47\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/03\/Today-no1-Twitter-Key-Demo-1200x675_keydemo-3.jpg?fit=1200%2C675&ssl=1","keywords":["feature"],"articleSection":["TODAY"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/03\/08\/today-is-1-in-key-demo-47\/","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/03\/08\/today-is-1-in-key-demo-47\/","name":"TODAY IS #1 IN KEY DEMO - NBC News Press Releases","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/03\/08\/today-is-1-in-key-demo-47\/#primaryimage"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/03\/08\/today-is-1-in-key-demo-47\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/03\/Today-no1-Twitter-Key-Demo-1200x675_keydemo-3.jpg?fit=1200%2C675&ssl=1","datePublished":"2022-03-08T17:52:02+00:00","breadcrumb":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/03\/08\/today-is-1-in-key-demo-47\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/03\/08\/today-is-1-in-key-demo-47\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/03\/08\/today-is-1-in-key-demo-47\/#primaryimage","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/03\/Today-no1-Twitter-Key-Demo-1200x675_keydemo-3.jpg?fit=1200%2C675&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/03\/Today-no1-Twitter-Key-Demo-1200x675_keydemo-3.jpg?fit=1200%2C675&ssl=1","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/03\/08\/today-is-1-in-key-demo-47\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/"},{"@type":"ListItem","position":2,"name":"TODAY IS #1 IN KEY DEMO"}]},{"@type":"WebSite","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","name":"NBC News Press Releases","description":"More Americans watch NBC News than any news organization in the world. 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