{"id":5164,"date":"2022-02-22T16:13:19","date_gmt":"2022-02-22T21:13:19","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=5164"},"modified":"2022-02-22T16:13:19","modified_gmt":"2022-02-22T21:13:19","slug":"nbcu-news-group-digital-january-in-review-ranks-as-1-news-organization-marks-nbcu-news-groups-best-month-ever-for-digital","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/02\/22\/nbcu-news-group-digital-january-in-review-ranks-as-1-news-organization-marks-nbcu-news-groups-best-month-ever-for-digital\/","title":{"rendered":"NBCU NEWS GROUP DIGITAL JANUARY IN REVIEW: RANKS AS #1 NEWS ORGANIZATION, MARKS NBCU NEWS GROUP\u2019S BEST MONTH EVER FOR DIGITAL"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>TODAY Launches Shoppable Recipe and Commerce Destination<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>Symone D. Sanders To Join Peacock\u2019s The Choice from MSNBC<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>CNBC Launches CNBC Investing Club with Jim Cramer Subscription Product<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"278\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/Topline-1024x444.jpg?resize=640%2C278&#038;ssl=1\" alt=\"\" class=\"wp-image-5168\" \/><\/figure>\n\n\n\n<p>February 22, 2022 \u2013 NBCU News Group (NBC News, TODAY, MSNBC and CNBC) saw <strong>168 million unique visitors<\/strong> in January, ranking as the <strong>#1 <\/strong>news organization in the US, and beating CNN, ABC News, CBS News, Fox News, New York Times and Washington Post. It was NBCU News Group\u2019s strongest month since becoming a public-facing entity in April 2021. NBCU News Group was also <strong>#1<\/strong> in total video minutes watched and total video starts in the month of December, holding that #1 spot for 8 months in a row (9th month in a row for minutes watched, since becoming a public-facing entity).&nbsp;<\/p>\n\n\n\n<p>CNBC Digital was the <strong>#1<\/strong> non-portal brand in Business News for unique visitors for the month of January. It was CNBC\u2019s strongest month since March 2021 with more than <strong>88<\/strong> million unique visitors. CNBC Digital also ranked <strong>#1<\/strong> in Business News video for December with <strong>15 <\/strong>million unique video viewers.<\/p>\n\n\n\n<p>NBCNews.com reached over <strong>100M<\/strong> unique visitors in January, the strongest month since January 2021. NBCNews.com ranked ahead of competitors such as The New York Times Brand, CBSNEWS.COM, WASHINGTONPOST.COM and ABCNews. Engagement with video on NBCNews.com also saw lifts in December, with video time spent per viewer at the strongest levels since early 2021.<\/p>\n\n\n\n<p>MSNBC Daily &amp; The Reidout Blog had their strongest month on record on MSNBC.com in January. In December, MSNBC video time spent per viewer ranked ahead of CNN.com for the <strong>10th<\/strong> month in a row.<\/p>\n\n\n\n<p>TODAY Digital had its second straight record month with <strong>75<\/strong> million unique visitors in January, surpassing 50M unique visitors for <strong>seven<\/strong> months in a row. TODAY also continues to rank among the top 10 entities in the Lifestyle category for video views and minutes and ranks among the top 5 entities for video viewers (December 2021).&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"278\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/Streaming-1024x444.jpg?resize=640%2C278&#038;ssl=1\" alt=\"\" class=\"wp-image-5167\" \/><\/figure>\n\n\n\n<p>NBCU News Group\u2019s streaming services, TODAY All Day and NBC News NOW, had top months, with NBC News NOW seeing nearly <strong>78 million video views<\/strong> and more than <strong>25 million hours<\/strong> watched. It was NOW\u2019s strongest month since last January and the streaming platform\u2019s third best month on record.<\/p>\n\n\n\n<p>In addition, NBC News NOW aired a new digital special, <em>Stars of Team USA<\/em>, hosted by NBC News\u2019 Savannah Sellers \u200b\u200bto highlight the American athletes competing at the 2022 Olympic Winter Games \u2013 from fan favorites to new faces.<\/p>\n\n\n\n<p>TODAY All Day saw its best month on record<strong> <\/strong>in January, up 16<strong>%<\/strong> versus the previous record and the prior month. The past five months have been the lifestyle streaming network\u2019s strongest months to-date after launching in the summer of 2020.<\/p>\n\n\n\n<p>In January, political strategist Symone D. Sanders was announced as an upcoming host for Peacock\u2019s The Choice from MSNBC. Sanders\u2019 announcement comes off the heels of MSNBC\u2019s strategic focus on streaming in 2021 with the launch of The Choice from MSNBC on Peacock, the streaming destination for live, in-depth perspective and news. Sanders\u2019 show will be featured alongside original programming hosted by Zerlina Maxwell, Mehdi Hasan, Ayman Mohyeldin and Katie Phang on The Choice from MSNBC.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"278\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/Audio-1024x444.jpg?resize=640%2C278&#038;ssl=1\" alt=\"\" class=\"wp-image-5166\" \/><\/figure>\n\n\n\n<p>NBCU News Group continues to rank in the top five of all podcast publishers in the US for January. It was the News Group\u2019s second best listener month on record, with listenership up <strong>+22% <\/strong>versus January 2021. Plus, it was the News Group\u2019s third best month on record for podcast downloads with more than <strong>55 million<\/strong> <strong>global podcast downloads<\/strong>, up <strong>+21<\/strong>% versus the prior year.&nbsp;<\/p>\n\n\n\n<p>NBC News and TODAY podcasts each had one of their top three strongest months on record. TODAY has reached more than a million podcast downloads for a fifth straight month and more than doubled its downloads from the prior year. NBC News podcast downloads were up <strong>+23% <\/strong>versus January 2021.&nbsp;<\/p>\n\n\n\n<p>CNBC podcasts had their second straight record month in January, up <strong>+46%<\/strong> year-over-year.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"278\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/Commerce-1024x444.jpg?resize=640%2C278&#038;ssl=1\" alt=\"\" class=\"wp-image-5165\" \/><\/figure>\n\n\n\n<p>In January, TODAY launched a shoppable recipe and commerce destination \u2014 <a href=\"https:\/\/www.today.com\/food\/todaytable\">TODAY Table<\/a> \u2014 giving viewers across broadcast, digital and streaming a high-quality, start-to-finish mealtime experience. Users can access TODAY Table\u2019s shoppable recipes at TODAY.com\/Food, all made with ingredients that people can easily purchase from Walmart, which will quickly expand to include shoppable recipes and corresponding food segments on TODAY\u2019s broadcast and in a series created for TODAY All Day, the lifestyle brand\u2019s 24\/7 streaming network.<\/p>\n\n\n\n<p>Also in January, CNBC launched the <a href=\"https:\/\/www.cnbc.com\/investingclub\/\">CNBC Investing Club with Jim Cramer<\/a>, an exclusive investor-focused product that equips members with Cramer\u2019s unparalleled knowledge and analysis of portfolio management and investing. Members receive full access to Cramer\u2019s charitable trust portfolio, daily stock market analysis, monthly live meetings and more. For information about the CNBC Investing Club, go to:<a href=\"https:\/\/urldefense.com\/v3\/__https:\/u7061146.ct.sendgrid.net\/ls\/click?upn=4tNED-2FM8iDZJQyQ53jATUUttSGBLwRraoUYBh2WRGwpzHPdjT7PVCt7qL-2FpQgFUGU1BJ_jmV-2FM7bLaAjtXlZXY023gztSsmFbCkq8HEG-2BuDST06D-2BfaFEipdz6Vm6DjWEJDdAl0NVRKmWUCNbdzh2cWCEWh7J6dYngIoRmtHRJJxlSK7JrfyHqKZ273mkMXq2kWBSGG9lYsRMX1yNQY-2BLpYFEDaojOdB4q-2FOS1MH2rMPU0f6IH9EmQCMKnSHrPxK9Jwk8FOrjmNWkbxs-2FGDzo6mSoTYpMSE-2FZHNml-2FxiMyYJHhHFG3rBHQMuFE-2Fx8L1ddQ2yBJ0TF2mCI-2Bg12jnPpHoyF-2BRJBl0ouDbGFVFpnBa2guA8s9QNczPHTVt8uYA-2BvjJm6likkzA-2B5wYYNyg-2BO9AAaqDlARHEdc5K-2Fv5-2Bt51PDcp4-3D__;!!PIZeeW5wscynRQ!5H3YQyESFqV89QPoS85OXawrSw8CYO0NJuV6wTXcBJSGQtGMXhOggiHRuqtwACj62w$\"> cnbc.com\/jointheclub<\/a>.<\/p>\n\n\n\n<p><em>*Sources: Comscore Media Metrix (April 2021 &#8211; January 2022) &amp; Comscore Video Metrix (April 2021 &#8211; December 2021), U.S. desktop internet population 2+ and mobile internet population 13+ years old, Custom-Defined List, Based on NBCU News entity compared to a custom list of brand competitors that are also in the News\/Information Category. Adobe Analytics &amp; Partner Dashboards, Cross-Platform Global Data, January 2022. Podtrac, Total Mobile and Desktop US Audience and Global Downloads, January 2022.\u00a0<\/em><\/p>\n\n\n\n<p>###\u00a0<\/p>\n\n\n\n<p><strong>For more information, contact:<\/strong><\/p>\n\n\n\n<p>Richard Hudock<br \/>NBC News<br \/>Richard.Hudock@nbcuni.com<\/p>\n\n\n\n<p>Claudia Meyer-Samargia<br \/>NBC News Digital<br \/>Claudia.MeyerSamargia@nbcuni.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Launches Shoppable Recipe and Commerce Destination Symone D. Sanders To Join Peacock\u2019s The Choice from MSNBC CNBC Launches CNBC Investing Club with Jim Cramer Subscription Product February 22, 2022 \u2013 NBCU News Group (NBC News, TODAY, MSNBC and CNBC) saw 168 million unique visitors in January, ranking as the #1 news organization in the [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/02\/22\/nbcu-news-group-digital-january-in-review-ranks-as-1-news-organization-marks-nbcu-news-groups-best-month-ever-for-digital\/\">Read More&#8230;<span class=\"screen-reader-text\"> from NBCU NEWS GROUP DIGITAL JANUARY IN REVIEW: RANKS AS #1 NEWS ORGANIZATION, MARKS NBCU NEWS GROUP\u2019S BEST MONTH EVER FOR DIGITAL<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":5169,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[30],"tags":[4],"class_list":["post-5164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nbc-news-digital","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NBCU NEWS GROUP DIGITAL JANUARY IN REVIEW: RANKS AS #1 NEWS ORGANIZATION, MARKS NBCU NEWS GROUP\u2019S BEST MONTH EVER FOR DIGITAL - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/02\/22\/nbcu-news-group-digital-january-in-review-ranks-as-1-news-organization-marks-nbcu-news-groups-best-month-ever-for-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NBCU NEWS GROUP DIGITAL JANUARY IN REVIEW: RANKS AS #1 NEWS ORGANIZATION, MARKS NBCU NEWS GROUP\u2019S BEST MONTH EVER FOR DIGITAL - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"TODAY Launches Shoppable Recipe and Commerce Destination Symone D. Sanders To Join Peacock\u2019s The Choice from MSNBC CNBC Launches CNBC Investing Club with Jim Cramer Subscription Product February 22, 2022 \u2013 NBCU News Group (NBC News, TODAY, MSNBC and CNBC) saw 168 million unique visitors in January, ranking as the #1 news organization in the [...]Read More... from NBCU NEWS GROUP DIGITAL JANUARY IN REVIEW: RANKS AS #1 NEWS ORGANIZATION, MARKS NBCU NEWS GROUP\u2019S BEST MONTH EVER FOR DIGITAL\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/02\/22\/nbcu-news-group-digital-january-in-review-ranks-as-1-news-organization-marks-nbcu-news-groups-best-month-ever-for-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"NBC News Press Releases\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-22T21:13:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/02\/NewsDigital.jpg?fit=1300%2C564&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"564\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Claudia Meyer-Samargia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@NBCNewsPR\" \/>\n<meta name=\"twitter:site\" content=\"@NBCNewsPR\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Claudia Meyer-Samargia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2022\\\/02\\\/22\\\/nbcu-news-group-digital-january-in-review-ranks-as-1-news-organization-marks-nbcu-news-groups-best-month-ever-for-digital\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2022\\\/02\\\/22\\\/nbcu-news-group-digital-january-in-review-ranks-as-1-news-organization-marks-nbcu-news-groups-best-month-ever-for-digital\\\/\"},\"author\":{\"name\":\"Claudia Meyer-Samargia\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/person\\\/d26b4b098ea9d4fbb6c1c73ae5e2d635\"},\"headline\":\"NBCU NEWS GROUP DIGITAL JANUARY IN REVIEW: RANKS AS #1 NEWS ORGANIZATION, MARKS NBCU NEWS GROUP\u2019S BEST MONTH EVER FOR DIGITAL\",\"datePublished\":\"2022-02-22T21:13:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2022\\\/02\\\/22\\\/nbcu-news-group-digital-january-in-review-ranks-as-1-news-organization-marks-nbcu-news-groups-best-month-ever-for-digital\\\/\"},\"wordCount\":890,\"publisher\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2022\\\/02\\\/22\\\/nbcu-news-group-digital-january-in-review-ranks-as-1-news-organization-marks-nbcu-news-groups-best-month-ever-for-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/02\\\/NewsDigital.jpg?fit=1300%2C564&ssl=1\",\"keywords\":[\"feature\"],\"articleSection\":[\"NBC News Digital\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2022\\\/02\\\/22\\\/nbcu-news-group-digital-january-in-review-ranks-as-1-news-organization-marks-nbcu-news-groups-best-month-ever-for-digital\\\/\",\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2022\\\/02\\\/22\\\/nbcu-news-group-digital-january-in-review-ranks-as-1-news-organization-marks-nbcu-news-groups-best-month-ever-for-digital\\\/\",\"name\":\"NBCU NEWS GROUP DIGITAL JANUARY IN REVIEW: RANKS AS #1 NEWS ORGANIZATION, MARKS NBCU NEWS GROUP\u2019S BEST MONTH EVER FOR DIGITAL - 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