{"id":5111,"date":"2022-01-25T13:13:40","date_gmt":"2022-01-25T18:13:40","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=5111"},"modified":"2022-01-25T13:13:40","modified_gmt":"2022-01-25T18:13:40","slug":"today-wins-total-viewers-wednesday","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/01\/25\/today-wins-total-viewers-wednesday\/","title":{"rendered":"TODAY WINS TOTAL VIEWERS WEDNESDAY"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY Tops GMA in Total Viewers Wednesday<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Wins 327 out of 334 Weeks in A25-54&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Widens Demo Lead Over GMA Versus Prior Year&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Grows Across the Board Week Over Week&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 January 25, 2022 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54. The win marks 327 out of the last 334 weeks in first place. TODAY also won outright last Wednesday.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TODAY grew across the board in total viewers, A25-54 and A18-49 last week, marking an 8-week high in both A25-54 and A18-49.&nbsp; Versus the prior year, TODAY widened its demo lead over GMA by a whopping 93% and cut the total viewer gap by nearly half.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Season to date, TODAY has been number-one in the key demo for seven years straight. TODAY\u2019s A25-54 percentage lead over GMA is its largest in three years and its A18-49 percentage lead is its largest in four years, at this point in the season.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TODAY Digital reached 15.2 million unique visitors last week.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>TODAY HIGHLIGHTS:\u00a0<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"506\" height=\"89\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/17_image-1.png?resize=506%2C89&#038;ssl=1\" alt=\"\" class=\"wp-image-5114\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 965,000 A25-54 viewers, leading GMA by +77,000 (+9%) and CBS Mornings by +401,000 (+71%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has ranked #1 in among A25-54 viewers for 327 of the last 334 weeks<\/li><li>This was TODAY\u2019s biggest A25-54 delivery in eight weeks (since the week of 11\/22\/2021)<\/li><li>TODAY\u2019s demo lead over GMA increased by 93% versus the same week last season (+77,000 vs. +40,000 prior year) while its lead over CBS increased by 11% (+401,000 vs. +361,000 prior year).<\/li><li>Week-over-week, TODAY increased its A25-54 audience by +44,000 (+5%) and widened its demo lead over CBS by 12% (+401,000 vs. .+357,000 prior week).&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 684,000 A18-49 viewers, leading GMA by +81,000 (+13%) and CBS by +267,000 (+64%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\u2019s A18-49 viewership hit an eight-week high (best since the week of 11\/22\/2021)<\/li><li>Versus the same week last season, TODAY more than doubled its A18-49 advantage over GMA (+81,000 vs. +30,000 prior year) and increased its lead over CBS by 10% (+267,000 vs. +242,000 prior year).<\/li><li>TODAY\u2019s A18-49 audience increased by +30,000 (+5%) while its lead over CBS improved by 10% (+267,000 vs. +242,000 prior week).&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 3.331 million total viewers, +780,000 (+31%) more than CBS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY was the #1 morning show on Wednesday, beating GMA by +36,000 total viewers<\/li><li>Compared to the same week last season, TODAY reduced the total viewer gap vs. GMA by 48% (-105,000 vs. -201,000 prior year) and increased its lead over CBS by 54% (+780,000 vs. +505,000 prior year).<\/li><li>TODAY\u2019s total viewership increased by +3,000 (+0.1%) week-over-week.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY reached 15.2M unique visitors last week&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY also delivered 34M video views across on and off network platforms&nbsp;<\/li><li>&nbsp;TODAY All Day saw 261K hours viewed, one of its top 3 weeks on record<\/li><li>&nbsp;TODAY podcasts drove 296K downloads&nbsp;<\/li><li>&nbsp;TODAY newsletters garnered 263K visits (27% vs.13-week average)&nbsp;<ul><li>These newsletters had an average click-thru rate of 8% and an open rate of 53%<\/li><\/ul><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2021-22 SEASON-TO-DATE (9\/20\/2021-1\/23\/2022)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY has ranked #1 in A25-54 at this point of the season for seven consecutive years and #1 in A18-49 for nine years in a row<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>On a percentage basis, TODAY\u2019s A25-54 lead over GMA (10.7%) is at its highest level in three seasons<\/li><li>On a percentage basis, TODAY\u2019s A18-49 lead over GMA (18.7%) is at its highest level in four seasons<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in Total Viewers Wednesday TODAY Wins 327 out of 334 Weeks in A25-54&nbsp; TODAY Widens Demo Lead Over GMA Versus Prior Year&nbsp; TODAY Grows Across the Board Week Over Week&nbsp; NEW YORK \u2013 January 25, 2022 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/01\/25\/today-wins-total-viewers-wednesday\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY WINS TOTAL VIEWERS WEDNESDAY<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":5115,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-5111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY WINS TOTAL VIEWERS WEDNESDAY - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/01\/25\/today-wins-total-viewers-wednesday\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TODAY WINS TOTAL VIEWERS WEDNESDAY - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"TODAY Tops GMA in Total Viewers Wednesday TODAY Wins 327 out of 334 Weeks in A25-54&nbsp; TODAY Widens Demo Lead Over GMA Versus Prior Year&nbsp; TODAY Grows Across the Board Week Over Week&nbsp; NEW YORK \u2013 January 25, 2022 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d [...]Read More... from TODAY WINS TOTAL VIEWERS WEDNESDAY\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/01\/25\/today-wins-total-viewers-wednesday\/\" \/>\n<meta property=\"og:site_name\" content=\"NBC News Press 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TODAY Widens Demo Lead Over GMA Versus Prior Year&nbsp; TODAY Grows Across the Board Week Over Week&nbsp; NEW YORK \u2013 January 25, 2022 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d [...]Read More... from TODAY WINS TOTAL VIEWERS WEDNESDAY","og_url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/01\/25\/today-wins-total-viewers-wednesday\/","og_site_name":"NBC News Press Releases","article_published_time":"2022-01-25T18:13:40+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/01\/TDY_weeklyratingsgraphic_1200x675_012521.jpg?fit=1200%2C675&ssl=1","type":"image\/jpeg"}],"author":"Leah Graf","twitter_card":"summary_large_image","twitter_creator":"@NBCNewsPR","twitter_site":"@NBCNewsPR","twitter_misc":{"Written by":"Leah Graf","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/01\/25\/today-wins-total-viewers-wednesday\/#article","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/01\/25\/today-wins-total-viewers-wednesday\/"},"author":{"name":"Leah Graf","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/5f1bca4f3f24ddd98f724586fe98243c"},"headline":"TODAY WINS TOTAL VIEWERS WEDNESDAY","datePublished":"2022-01-25T18:13:40+00:00","mainEntityOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/01\/25\/today-wins-total-viewers-wednesday\/"},"wordCount":544,"publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/01\/25\/today-wins-total-viewers-wednesday\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/01\/TDY_weeklyratingsgraphic_1200x675_012521.jpg?fit=1200%2C675&ssl=1","keywords":["feature"],"articleSection":["TODAY"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/01\/25\/today-wins-total-viewers-wednesday\/","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/01\/25\/today-wins-total-viewers-wednesday\/","name":"TODAY WINS TOTAL VIEWERS WEDNESDAY - NBC News Press Releases","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/01\/25\/today-wins-total-viewers-wednesday\/#primaryimage"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/01\/25\/today-wins-total-viewers-wednesday\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/01\/TDY_weeklyratingsgraphic_1200x675_012521.jpg?fit=1200%2C675&ssl=1","datePublished":"2022-01-25T18:13:40+00:00","breadcrumb":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/01\/25\/today-wins-total-viewers-wednesday\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/01\/25\/today-wins-total-viewers-wednesday\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/01\/25\/today-wins-total-viewers-wednesday\/#primaryimage","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/01\/TDY_weeklyratingsgraphic_1200x675_012521.jpg?fit=1200%2C675&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/01\/TDY_weeklyratingsgraphic_1200x675_012521.jpg?fit=1200%2C675&ssl=1","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/01\/25\/today-wins-total-viewers-wednesday\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/"},{"@type":"ListItem","position":2,"name":"TODAY WINS TOTAL VIEWERS WEDNESDAY"}]},{"@type":"WebSite","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","name":"NBC News Press Releases","description":"More Americans watch NBC News than any news organization in the world. 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