{"id":5102,"date":"2022-01-24T09:11:51","date_gmt":"2022-01-24T14:11:51","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=5102"},"modified":"2022-01-24T09:11:51","modified_gmt":"2022-01-24T14:11:51","slug":"nbcs-today-launches-shoppable-recipe-solutions-across-broadcast-digital-and-streaming-platforms","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/01\/24\/nbcs-today-launches-shoppable-recipe-solutions-across-broadcast-digital-and-streaming-platforms\/","title":{"rendered":"NBC\u2019S TODAY LAUNCHES SHOPPABLE RECIPE SOLUTIONS ACROSS BROADCAST, DIGITAL AND STREAMING PLATFORMS"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\"><em>TODAY Table Features Hundreds of Start-to-Finish Shoppable Recipes&nbsp;<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">&#8216;<em>TODAY Food Presents: TODAY Table&#8217; Streaming Series To Include Shoppable Recipes on TODAY All Day in March<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">January 24, 2021 &#8211; NBC\u2019s TODAY, the most trusted morning news show on TV, with sponsor Walmart, the No. 1 U.S. retailer and world\u2019s largest grocer, has launched a shoppable recipe and commerce destination \u2014 TODAY Table \u2014 giving viewers across broadcast, digital and streaming a high-quality, start-to-finish mealtime experience. Beginning today, users can access TODAY Table\u2019s shoppable recipes at&nbsp;<a href=\"https:\/\/www.today.com\/food\/todaytable\">TODAY.com\/Food<\/a>, all made with ingredients that people can easily purchase from Walmart, which will quickly expand to include shoppable recipes and corresponding food segments on TODAY\u2019s broadcast and in a series created for TODAY All Day, the lifestyle brand\u2019s 24\/7 streaming network.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a mission to find solutions and create convenience, TODAY and Walmart have created an experience with a custom series of videos and recipe content that helps busy families plan and prepare meals faster and more easily. This commerce offering gives consumers an easier way to manage mealtime by leveraging the expertise and reach of the TODAY brand, as well as the omnichannel presence and convenient shopping experience and delivery options that Walmart has to offer.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through this new shoppable meal content, customers can plan and add recipe ingredients directly to their Walmart online grocery cart for convenient pickup or delivery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Available at TODAY.com\/Food, TODAY Table includes a curated list of hundreds of shoppable recipes created by TODAY that are shoppable exclusively at Walmart, and regular TODAY broadcast segments featuring those recipes will be shoppable via QR codes on screen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Customers can find new weekly recipes that tap into seasonal trends and lifestyle moments, that help busy families more quickly discover, plan, prepare and enjoy delicious meals together. The robust list of recipes ranges from healthy spins on favorite takeout dishes to low-carb, low-calories, one-pot meals, to popular viral recipes that everyone will love, and more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beginning in March, TODAY will also feature many of those recipes in a custom digital series \u2014&nbsp;<em>TODAY Food Presents: TODAY Table<\/em>&nbsp;\u2014 streaming on TODAY All Day. TODAY Food\u2019s chefs will cook up some of their favorite recipes that the entire family will enjoy.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMaking our recipes shoppable is the next natural step in our efforts to add additional layers of utility and service for our TODAY audience through commerce programming and within a lifestyle pillar that TODAY is known to be a leader in,\u201d said&nbsp;<strong>Ashley Parrish<\/strong>, SVP of commerce for NBCU News Group. \u201cWe hope this new functionality allows our&nbsp; audience to spend less time preparing meals and more time enjoying them.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since launching its commerce program in late 2017, NBCU News Group Commerce has seen significant growth. In addition to these shoppable recipes, NBC News and CNBC offer&nbsp;<em>Select<\/em>&nbsp;(a commerce destination, giving readers high-quality expertly-sourced product and service recommendations to help audiences upgrade their lives) and TODAY has greatly expanded its&nbsp;<em>Shop TODAY<\/em>&nbsp;franchise (which offers readers an easy way to find and purchase products featured on the broadcast, a dedicated Steals &amp; Deals section of TODAY.com, dozens of gift guides for every occasion, as well as shoppable fashion, beauty and wellness content and more). Plus, TODAY All Day, the morning show\u2019s streaming lifestyle network, hosts weekly shoppable streaming content:&nbsp;<em>Shop All Day<\/em>&nbsp;\u2013 the new weekly shoppable series streaming Thursdays \u2013 brings viewers must-have finds and the hottest items to make their lives easier; and&nbsp;<em>Shop TODAY with Jill Martin<\/em>&nbsp;\u2013 the new monthly shop-while-you-watch streaming show \u2013 helps viewers find product solutions to everyday problems and an easy-to-purchase shopping experience. NBC News makes a commission on commerce purchases made through its websites.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">###&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>For more information, contact:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Emily Passer<br \/>NBC News Digital<br \/>Emily.Passer@nbcuni.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Table Features Hundreds of Start-to-Finish Shoppable Recipes&nbsp; &#8216;TODAY Food Presents: TODAY Table&#8217; Streaming Series To Include Shoppable Recipes on TODAY All Day in March January 24, 2021 &#8211; NBC\u2019s TODAY, the most trusted morning news show on TV, with sponsor Walmart, the No. 1 U.S. retailer and world\u2019s largest grocer, has launched a shoppable [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/01\/24\/nbcs-today-launches-shoppable-recipe-solutions-across-broadcast-digital-and-streaming-platforms\/\">Read More&#8230;<span class=\"screen-reader-text\"> from NBC\u2019S TODAY LAUNCHES SHOPPABLE RECIPE SOLUTIONS ACROSS BROADCAST, DIGITAL AND STREAMING PLATFORMS<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":5103,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[30],"tags":[4],"class_list":["post-5102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nbc-news-digital","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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