{"id":5077,"date":"2022-01-11T12:59:10","date_gmt":"2022-01-11T17:59:10","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=5077"},"modified":"2022-01-11T12:59:10","modified_gmt":"2022-01-11T17:59:10","slug":"today-is-1-in-key-demo-42","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/01\/11\/today-is-1-in-key-demo-42\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO"},"content":{"rendered":"\n<p><strong>TODAY Posts Biggest Total Viewer and A25-54 Deliveries in Six Weeks&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>TODAY Doubles Demo Lead Over GMA Year Over Year&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>TODAY Cuts Total Viewer Gap with GMA by More Than Half Versus Prior Week and Year<\/strong><\/p>\n\n\n\n<p><strong>TODAY Grows Across the Board Week Over Week<\/strong><\/p>\n\n\n\n<p>NEW YORK \u2013 January 11, 2021 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54. The win marks 325 out of the last 332 weeks in first place and a 6-week high in total viewers and key demo.&nbsp;<\/p>\n\n\n\n<p>Last week, TODAY posted the most growth of the morning shows in both total viewers and the key demo, more than GMA and CBS combined and delivered its biggest demo lead over GMA in six weeks. Additionally, TODAY cut the total viewer gap with GMA by more than half versus the prior week and year. Year over year, TODAY more than doubled its demo lead over GMA and was the only morning show to grow in total viewers.&nbsp;<\/p>\n\n\n\n<p>Season to date, TODAY has been number-one in the key demo for seven years straight. TODAY\u2019s A25-54 percentage lead over GMA is its largest in 3 seasons and its A18-49 percentage lead is its largest in 4 seasons, season to date.<\/p>\n\n\n\n<p>TODAY Digital reached 14.5 million unique visitors last week, growing week over week and TODAY All Day had its strongest week on record.&nbsp;<\/p>\n\n\n\n<p><strong><u>TODAY HIGHLIGHTS:<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/Screen-Shot-2022-01-11-at-12.55.56-PM.png?resize=531%2C103&#038;ssl=1\" alt=\"\" class=\"wp-image-5078\" width=\"531\" height=\"103\" \/><\/figure>\n\n\n\n<p><strong>TODAY averaged 950,000 A25-54 viewers, leading GMA by +119,000 (+14%) and CBS Mornings by +435,000 (+84%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has ranked #1 in among A25-54 viewers for 325 of the last 332 weeks<\/li><li>This was TODAY\u2019s biggest A25-54 delivery and best advantages over GMA and CBS in six weeks (week of 11\/22\/2021, Thanksgiving Week)<\/li><li>Compared to the same week last season, TODAY more than doubled its demo lead over GMA (+119,000 vs. +43,000 prior year) and increased its lead over CBS by 12% (+435,000 vs. +389,000 prior year).<\/li><li>Week-over-week, TODAY added more A25-54 viewers (+252,000, up +36%) than GMA and CBS combined while also nearly doubling its lead over CBS (+435,000 vs. +219,000 prior week).&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>TODAY averaged 674,000 A18-49 viewers, leading GMA by +118,000 (+21%) and CBS by +295,000 (+78%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY posted its biggest A18-49 audience and advantage over CBS in five weeks (week of 11\/29\/2021) and its biggest A18-49 lead over GMA in six weeks (week of 11\/22\/2021)<\/li><li>Versus the same week last season, TODAY increased its A18-49 lead over GMA by 157% (+118,000 vs. +46,000 prior year).<\/li><li>Compared to prior week, TODAY increased its A18-49 viewership by +186,000 (+38%), higher than GMA and CBS combined.<\/li><\/ul>\n\n\n\n<p><strong>TODAY averaged 3.341 million total viewers, +926,000 (+25%) more than CBS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>This represents TODAY\u2019s biggest total viewership and widest advantage over CBS in six weeks (week of 11\/22\/2021)<\/li><li>TODAY was the only morning news program to increase its total viewership versus the same week last season (+30,000, or +1%) while also cutting the gap vs. GMA by 65% (-108,000 vs. -308,000 prior year) and improving its lead over CBS by 811% (+926,000 vs. +512,000 prior year).&nbsp;<\/li><li>Week-over-week, TODAY\u2019s total viewer delivery increased by +457,000 (+16%), more than GMA and CBS\u2019 gains combined.&nbsp; TODAY also reduced the total viewer gap vs. GMA by 59% (-108,000 vs. -264,000 prior week) and widened its lead over CBS by 62% (+926,000 vs. +571,000 prior week).&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>TODAY Digital reached 14.5 million unique visitors last week, growing week over week and TODAY All Day had its strongest week on record.&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY also delivered 33M video views across on and off network platforms&nbsp;<\/li><li>TODAY All Day had its strongest week on record with 262K hours viewed (12%WoW)<\/li><li>TODAY podcasts drove 290K downloads&nbsp;<\/li><li>TODAY newsletters garnered 219K visits (7% vs.13-week average)&nbsp;<ul><li>These newsletters had an average click-thru rate of 5% and an open rate of 48%<\/li><\/ul><\/li><\/ul>\n\n\n\n<p><strong>2021-22 SEASON-TO-DATE (9\/20\/2021-1\/9\/2022)<\/strong><\/p>\n\n\n\n<p><strong>TODAY has ranked #1 in A25-54 and A18-49 at this point of the season for seven consecutive years&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>On a percentage basis, TODAY\u2019s A25-54 lead over GMA (11.0%) is at its highest level in three seasons<\/li><li>On a percentage basis, TODAY\u2019s A18-49 lead over GMA (19.6%) is at its highest level in four seasons<\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Posts Biggest Total Viewer and A25-54 Deliveries in Six Weeks&nbsp; TODAY Doubles Demo Lead Over GMA Year Over Year&nbsp; TODAY Cuts Total Viewer Gap with GMA by More Than Half Versus Prior Week and Year TODAY Grows Across the Board Week Over Week NEW YORK \u2013 January 11, 2021 \u2013 NBC News\u2019 TODAY was [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/01\/11\/today-is-1-in-key-demo-42\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO<\/span><\/a><\/p>\n","protected":false},"author":16,"featured_media":5079,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[4],"class_list":["post-5077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY IS #1 IN KEY DEMO - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/01\/11\/today-is-1-in-key-demo-42\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TODAY IS #1 IN KEY DEMO - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"TODAY Posts Biggest Total Viewer and A25-54 Deliveries in Six Weeks&nbsp; TODAY Doubles Demo Lead Over GMA Year Over Year&nbsp; TODAY Cuts Total Viewer Gap with GMA by More Than Half Versus Prior Week and Year TODAY Grows Across the Board Week Over Week NEW YORK \u2013 January 11, 2021 \u2013 NBC News\u2019 TODAY was [...]Read More... from TODAY IS #1 IN KEY DEMO\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/01\/11\/today-is-1-in-key-demo-42\/\" \/>\n<meta property=\"og:site_name\" content=\"NBC News Press Releases\" \/>\n<meta property=\"article:published_time\" 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TODAY Doubles Demo Lead Over GMA Year Over Year&nbsp; TODAY Cuts Total Viewer Gap with GMA by More Than Half Versus Prior Week and Year TODAY Grows Across the Board Week Over Week NEW YORK \u2013 January 11, 2021 \u2013 NBC News\u2019 TODAY was [...]Read More... from TODAY IS #1 IN KEY DEMO","og_url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/01\/11\/today-is-1-in-key-demo-42\/","og_site_name":"NBC News Press Releases","article_published_time":"2022-01-11T17:59:10+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/01\/TODAY-Ratings-Graphic_1200x675_011121.jpg?fit=1200%2C675&ssl=1","type":"image\/jpeg"}],"author":"Haylie Reichner","twitter_card":"summary_large_image","twitter_creator":"@NBCNewsPR","twitter_site":"@NBCNewsPR","twitter_misc":{"Written by":"Haylie Reichner","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/01\/11\/today-is-1-in-key-demo-42\/#article","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/01\/11\/today-is-1-in-key-demo-42\/"},"author":{"name":"Haylie Reichner","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/711551d214ddb45c324642cb8feeec2e"},"headline":"TODAY IS #1 IN KEY DEMO","datePublished":"2022-01-11T17:59:10+00:00","mainEntityOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/01\/11\/today-is-1-in-key-demo-42\/"},"wordCount":672,"publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/01\/11\/today-is-1-in-key-demo-42\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/01\/TODAY-Ratings-Graphic_1200x675_011121.jpg?fit=1200%2C675&ssl=1","keywords":["feature"],"articleSection":["TODAY"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/01\/11\/today-is-1-in-key-demo-42\/","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/01\/11\/today-is-1-in-key-demo-42\/","name":"TODAY IS #1 IN KEY DEMO - NBC News Press Releases","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/01\/11\/today-is-1-in-key-demo-42\/#primaryimage"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/01\/11\/today-is-1-in-key-demo-42\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/01\/TODAY-Ratings-Graphic_1200x675_011121.jpg?fit=1200%2C675&ssl=1","datePublished":"2022-01-11T17:59:10+00:00","breadcrumb":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/01\/11\/today-is-1-in-key-demo-42\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/01\/11\/today-is-1-in-key-demo-42\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/01\/11\/today-is-1-in-key-demo-42\/#primaryimage","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/01\/TODAY-Ratings-Graphic_1200x675_011121.jpg?fit=1200%2C675&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2022\/01\/TODAY-Ratings-Graphic_1200x675_011121.jpg?fit=1200%2C675&ssl=1","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2022\/01\/11\/today-is-1-in-key-demo-42\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/"},{"@type":"ListItem","position":2,"name":"TODAY IS #1 IN KEY DEMO"}]},{"@type":"WebSite","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","name":"NBC News Press Releases","description":"More Americans watch NBC News than any news organization in the world. 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