{"id":5060,"date":"2021-12-29T13:29:45","date_gmt":"2021-12-29T18:29:45","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=5060"},"modified":"2021-12-29T13:29:45","modified_gmt":"2021-12-29T18:29:45","slug":"today-is-1-in-key-demo-for-six-straight-years","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/12\/29\/today-is-1-in-key-demo-for-six-straight-years\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO FOR SIX STRAIGHT YEARS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY Tops GMA in Key Demo For 6 Years, 25 Quarters and 76 Months Straight<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Narrows Total Viewer Gap with GMA Versus Prior Year, Quarter and Month<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Grows Across the Board Quarter Over Quarter&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Is #1 in Key Demo Season to Date for 7th Straight Year<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 December 29, 2021 \u2013 NBC News\u2019 TODAY was the number-one morning show for 2021, topping ABC\u2019s \u201cGood Morning America\u201d in the key demo. TODAY has now won A25-54 for 6 straight years, 25 consecutive quarters and 76 months in a row.&nbsp;No other network morning show has won the key demo for as many consecutive&nbsp;quarters or months as TODAY.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Last Quarter, TODAY grew in total viewers, A25-54 and A18-49 and grew its demo lead over GMA. Additionally, TODAY narrowed its total viewer gap with GMA versus the prior year, quarter and month.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Season to date, TODAY is posting its closest total viewer gap with GMA in two years. TODAY has been number-one in the key demo for seven years straight. On a percentage basis at this point in the season, TODAY\u2019s lead over GMA in the key demo is the largest in three years and among A18-49 viewers, the largest lead in five years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TODAY Digital reached 11.3 million unique visitors last week.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>TODAY HIGHLIGHTS:<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2021 BROADCAST YEAR<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 924,000 A25-54 viewers, leading GMA by +85,000 (+10%) and CBS Mornings by +371,000 (+67%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>For the sixth consecutive year, TODAY ranked #1 among A25-54 viewers<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 665,000 A18-49 viewers, +98,000 (+17%) higher than GMA and +268,000 (+67%) more than CBS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY was the #1 morning show among A18-49 viewers for the 30<sup>th<\/sup>&nbsp;consecutive year<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 3.231 million total viewers, leading CBS by +609,000 (+23%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\u2019s total viewer gap versus GMA improved by 14% year-over-year (-90,000 vs. -105,000 in 2020).<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>4<\/u><\/strong><strong><u><sup>TH<\/sup><\/u><\/strong><strong><u>&nbsp;QUARTER 2021<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 906,000 A25-54 viewers, leading GMA by +94,000 (+12%) and CBS Mornings by +369,000 (+69%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>This represents TODAY\u2019s 25<sup>th<\/sup>&nbsp;consecutive quarter as the #1 morning show in A25-54<\/li><li>Compared to prior quarter, TODAY increased its demo audience by +28,000 (+3%) and improved its lead over GMA by 16% (+94,000 vs. +81,000 prior quarter).&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 658,000 A18-49 viewers, +112,000 (+21%) higher than GMA and +271,000 (+70%) more than CBS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Compared to prior quarter, TODAY added +35,000 A18-49 viewers (+6%) and widened its advantage over GMA by 30% (+112,000 vs. +86,000 prior quarter).&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 3.231 million total viewers, leading CBS by +693,000 (+27%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY added +62,000 (+2%) to its total viewership compared to prior quarter.<\/li><li>TODAY closed the total viewer gap versus GMA by 39% year-over-year (-92,000 vs. -150,000 in 4Q 2020) and increased its lead over CBS by 9% (+693,000 vs. +636,000 prior year).<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>DECEMBER 2021<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 877,000 A25-54 viewers, leading GMA by +50,000 (+6%) and CBS Mornings by +325,000 (+59%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>This represents TODAY\u2019s 76<sup>th<\/sup>&nbsp;consecutive month as the #1 morning show in A25-54<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 634,000 A18-49 viewers, +71,000 (+13%) higher than GMA and +235,000 (+59%) more than CBS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has been the #1 morning show in A18-49 for 81 consecutive months<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 3.206 million total viewers, leading CBS by +626,000 (+24%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY closed the total viewer gap versus GMA by 47% year-over-year (-140,000 vs. -266,000 in December 2020) and increased its lead over CBS by 7% (+626,000 vs. +586,000 prior year).<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>WEEK of DECEMBER 20-26, 2021<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Note: All three morning news shows were labeled as specials on Friday for the Christmas Eve holiday.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 757,000 A25-54 viewers, leading CBS Mornings by +238,000 (+46%)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 558,000 A18-49 viewers, leading GMA by +15,000 (+3%) and CBS by +186,000 (+50%)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 3.031 million total viewers, +645,000 (+27%) more than CBS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\u2019s total viewer lead over CBS grew by 28% week-over-week (+645,000 vs. +505,000 prior week).<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in Key Demo For 6 Years, 25 Quarters and 76 Months Straight TODAY Narrows Total Viewer Gap with GMA Versus Prior Year, Quarter and Month TODAY Grows Across the Board Quarter Over Quarter&nbsp; TODAY Is #1 in Key Demo Season to Date for 7th Straight Year NEW YORK \u2013 December 29, 2021 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/12\/29\/today-is-1-in-key-demo-for-six-straight-years\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO FOR SIX STRAIGHT YEARS<\/span><\/a><\/p>\n","protected":false},"author":16,"featured_media":5061,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-5060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY IS #1 IN KEY DEMO FOR SIX STRAIGHT YEARS - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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