{"id":4991,"date":"2021-11-23T12:15:00","date_gmt":"2021-11-23T17:15:00","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=4991"},"modified":"2021-11-23T12:15:00","modified_gmt":"2021-11-23T17:15:00","slug":"today-is-1-in-key-demo-39","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/11\/23\/today-is-1-in-key-demo-39\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO"},"content":{"rendered":"\n<p><strong>TODAY Wins 320 out of 325 Weeks in A25-54<\/strong><\/p>\n\n\n\n<p><strong>TODAY Tops GMA in Total Viewers Monday&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>TODAY Posts Closest Total Viewer Gap with GMA in 3 Years<\/strong><\/p>\n\n\n\n<p>NEW YORK \u2013 November 23, 2021 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54. The win marks 320 out of the last 325 weeks in first place. TODAY also won in total viewers last Monday.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Season to date, TODAY is posting its closest total viewer gap with GMA in three years. TODAY has been number-one in the key demo for seven years straight, and its&nbsp;A18-49 percentage lead over GMA is its largest in 10 years, season to date.&nbsp;<\/p>\n\n\n\n<p>TODAY Digital reached 11.5 million unique visitors last week.&nbsp;<\/p>\n\n\n\n<p><strong><u>TODAY HIGHLIGHTS:&nbsp;<\/u><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY ranked #1 in A25-54 (320 of the last 325 weeks)<\/li><li>TODAY led GMA in total viewers on Monday (+52,000)<\/li><li>Season-to-date, TODAY is the #1 ranked morning show in A25-54 and A18-49 viewers for the seventh year in a row<ul><li>TODAY is seeing its closest total viewer gap vs. GMA in three years (23% closer than last season)<\/li><\/ul><ul><li>On a percentage basis, TODAY\u2019s A18-49 season-to-date lead vs. GMA is the largest in 10 years &nbsp;<\/li><\/ul><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/Screen-Shot-2021-11-23-at-12.10.00-PM.png?resize=416%2C196&#038;ssl=1\" alt=\"\" class=\"wp-image-4992\" width=\"416\" height=\"196\" \/><\/figure>\n\n\n\n<p><strong>TODAY averaged 870,000 A25-54 viewers, outperforming GMA by +65,000 (+8%) and CBS Mornings by +317,000 (+57%)<\/strong><\/p>\n\n\n\n<p><strong>TODAY averaged 642,000 A18-49 viewers, leading GMA by +86,000 (+16%) and CBS by +257,000 (+67%)<\/strong><\/p>\n\n\n\n<p><strong>TODAY averaged 3.260 million total viewers, +646,000 (+25%) higher than CBS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY was the #1 morning show in total viewers on Monday<\/li><\/ul>\n\n\n\n<p><strong>TODAY reached 11.5M unique visitors last week&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY delivered 29M video views across on and off network platforms&nbsp;<\/li><li>TODAY All Day saw 200K hours viewed, one of its top five weeks on record (4% WoW)<\/li><li>TODAY podcasts delivered 356K downloads, one of its top three weeks on record ( 23% vs. prior 13-week avg.)<\/li><li>TODAY newsletters garnered 249K visits (22% vs.13-week average)&nbsp;<ul><li>These newsletters had an average click-thru rate of 10% and an open rate of 39%<\/li><\/ul><\/li><\/ul>\n\n\n\n<p><strong>2021-22 SEASON-TO-DATE (9\/20\/2021-11\/21\/2021)<\/strong><\/p>\n\n\n\n<p><strong>TODAY has ranked #1 in A25-54 and A18-49 at this point of the season for seven consecutive years<\/strong><\/p>\n\n\n\n<p><strong>On a percentage basis, TODAY\u2019s A18-49 advantage over GMA (21.7%) is at its highest level in 10 seasons<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Wins 320 out of 325 Weeks in A25-54 TODAY Tops GMA in Total Viewers Monday&nbsp; TODAY Posts Closest Total Viewer Gap with GMA in 3 Years NEW YORK \u2013 November 23, 2021 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54. The [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/11\/23\/today-is-1-in-key-demo-39\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO<\/span><\/a><\/p>\n","protected":false},"author":16,"featured_media":4993,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-4991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY IS #1 IN KEY DEMO - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/11\/23\/today-is-1-in-key-demo-39\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TODAY IS #1 IN KEY DEMO - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"TODAY Wins 320 out of 325 Weeks in A25-54 TODAY Tops GMA in Total Viewers Monday&nbsp; TODAY Posts Closest Total Viewer Gap with GMA in 3 Years NEW YORK \u2013 November 23, 2021 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54. 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