{"id":4979,"date":"2021-11-16T14:10:15","date_gmt":"2021-11-16T19:10:15","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=4979"},"modified":"2021-11-16T14:10:15","modified_gmt":"2021-11-16T19:10:15","slug":"today-wins-total-viewers-monday-wednesday","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/11\/16\/today-wins-total-viewers-monday-wednesday\/","title":{"rendered":"TODAY WINS TOTAL VIEWERS MONDAY &amp; WEDNESDAY"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY Tops GMA in Total Viewers for Two Days, Wins Key Demo for the Week<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Posts Largest Season-to-Date Demo Lead and Closest Total Viewer Gap with GMA in 3 Years<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Is #1 in Key Demo Season to Date for 7 Straight Years<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 November 16, 2021 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54. The win marks 319 out of the last 324 weeks in first place.&nbsp;TODAY also won outright last Monday and Wednesday, besting the competition in total viewers.&nbsp; Week over week, TODAY hit a 10-week high in total viewers and saw the biggest total viewer growth of the morning shows.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Season to date, TODAY is posting its biggest demo lead and closest total viewer gap with GMA in three years. TODAY has been number-one in the key demo at this point in the season for seven years straight. On a percentage basis, TODAY\u2019s lead over GMA among A18-49 viewers is its largest in ten years at this point in the season.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TODAY Digital reached 13.1 million unique visitors last week, growing year over year and week over week.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>TODAY HIGHLIGHTS:\u00a0<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/Screen-Shot-2021-11-16-at-2.03.40-PM.png?resize=513%2C135&#038;ssl=1\" alt=\"\" class=\"wp-image-4980\" width=\"513\" height=\"135\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>KEY POINTS<\/u><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY ranked #1 in A25-54 (319 of the last 324 weeks) and #1 in A18-49 (322 of the last 327 weeks)<\/li><li>All three programs hit 10-week highs in total viewers (since week of 8\/30\/2021)<ul><li>TODAY saw the biggest total viewer growth week-over-week and posted its biggest lead over CBS in seven weeks (week of 9\/20\/2021)<\/li><li>TODAY was the #1 morning show in total viewers on Monday and Wednesday<\/li><\/ul><\/li><li>TODAY improved its margins vs GMA across-the-board vs. prior week.&nbsp;<\/li><li>Through Week 8 of the season, TODAY is the #1 ranked morning show in A25-54 and A18-49 viewers for the seventh year in a row<ul><li>TODAY is seeing its biggest demo lead and closest total viewer gap vs. GMA in three years&nbsp;<\/li><li>On a percentage basis, TODAY\u2019s A18-49 season-to-date lead vs. GMA is the largest in 10 years &nbsp;<\/li><\/ul><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>WEEK OF NOV. 8<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 916,000 A25-54 viewers, outperforming GMA by +87,000 (+10%) and CBS Mornings by +360,000 (+65%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has ranked #1 among A25-54 viewers for 319 of the last 324 weeks<\/li><li>Week-over-week, TODAY\u2019s A25-54 viewership increased by +33,000 (up +4%) while its lead over GMA grew by 40% (+87,000 vs. +62,000 prior week).&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 660,000 A18-49 viewers, leading GMA by +114,000 (+21%) and CBS by +268,000 (+68%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has ranked #1 among A18-49 viewers for 321 of the last 326 weeks&nbsp;<\/li><li>TODAY has topped GMA by at least +100,000 A18-49 viewers in seven of the last eight weeks<\/li><li>Compared to prior week, TODAY added +27,0000 A18-49 viewers (up +4%) and increased its lead over GMA by 39% (+114,000 vs. +82,000 prior week).&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 3.328 million total viewers, -94,000 (-3%) behind GMA and +718,000 (+28%) higher than CBS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>This was TODAY\u2019s biggest total viewer advantage over CBS Mornings in seven weeks (week of 9\/20\/2021)<\/li><li>TODAY was the #1 morning show in total viewers on Monday and Wednesday<\/li><li>Compared to the same week last season, TODAY\u2019s total viewer lead over CBS grew by 16% (+718,000 vs. +621,000 prior year).<\/li><li>Week-over-week, TODAY saw the biggest gain in total viewership (+262,000, or +9%), closed the gap with GMA by 49% (-94,000 vs. -184,000&nbsp; prior week), and improved its lead over CBS by 14% (+718,000 vs. +628,000 prior week).&nbsp;&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2021-22 SEASON-TO-DATE (9\/20\/2021-11\/14\/2021)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY has ranked #1 in A25-54 and A18-49 at this point of the season for seven consecutive years<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\u2019s A25-54 advantage over GMA (+103,000) is 17% higher than the same point last season (+88,000) and is at its highest level in three years<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>On a percentage basis, TODAY\u2019s A18-49 advantage over GMA (22.5%) is at its highest level in 10 seasons<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY trails GMA by -105,000 total viewers, a 36% improvement from the same point last year (-163,000) and TODAY\u2019s best competitive start to a season in 3 years<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>TODAY\u2019s +684,000 total viewer lead over CBS is 11% higher than the same point last season (+618,000)<\/strong><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in Total Viewers for Two Days, Wins Key Demo for the Week TODAY Posts Largest Season-to-Date Demo Lead and Closest Total Viewer Gap with GMA in 3 Years TODAY Is #1 in Key Demo Season to Date for 7 Straight Years NEW YORK \u2013 November 16, 2021 \u2013 NBC News\u2019 TODAY was [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/11\/16\/today-wins-total-viewers-monday-wednesday\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY WINS TOTAL VIEWERS MONDAY &amp; WEDNESDAY<\/span><\/a><\/p>\n","protected":false},"author":16,"featured_media":4981,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-4979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY WINS TOTAL VIEWERS MONDAY &amp; WEDNESDAY - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/11\/16\/today-wins-total-viewers-monday-wednesday\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TODAY WINS TOTAL VIEWERS MONDAY &amp; 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