{"id":4967,"date":"2021-11-09T13:53:35","date_gmt":"2021-11-09T18:53:35","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=4967"},"modified":"2021-11-09T13:53:35","modified_gmt":"2021-11-09T18:53:35","slug":"today-is-1-in-key-demo-38","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/11\/09\/today-is-1-in-key-demo-38\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO"},"content":{"rendered":"\n<p><strong>TODAY Wins 318 out of 323 Weeks in A25-54<\/strong><\/p>\n\n\n\n<p><strong>TODAY Is #1 in Key Demo Season to Date for 7th Straight Year<\/strong><\/p>\n\n\n\n<p><strong>TODAY Posts Largest Season-To-Date\u00a0Demo Lead over GMA in 3 Years<\/strong><\/p>\n\n\n\n<p>NEW YORK \u2013 November 9, 2021 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54. The win marks 318 out of the last 323 weeks in first place.&nbsp;Season-to-date, TODAY holds its&nbsp;biggest demo lead and closest total viewer gap with GMA in three years. Versus last season,&nbsp;TODAY&nbsp;has grown&nbsp;its demo lead by 33% and narrowed the total viewer gap by 39%. For seven years in a row, TODAY has been the winner in the key demo at this point in the season. On a percentage basis at this point in the season, TODAY\u2019s lead over GMA in the key demo is the largest in five years and among A18-49 viewers, the largest lead in ten years.&nbsp;<\/p>\n\n\n\n<p>TODAY Digital reached 12.4 million unique visitors last week, growing year over year.\u00a0<\/p>\n\n\n\n<p><strong><span style=\"text-decoration: underline\">T<u>ODAY HIGHLIGHTS:\u00a0<\/u><\/span><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/Screen-Shot-2021-11-09-at-1.49.47-PM.png?resize=384%2C190&#038;ssl=1\" alt=\"\" class=\"wp-image-4968\" width=\"384\" height=\"190\" \/><\/figure>\n\n\n\n<p><strong>TODAY averaged 882,000 A25-54 viewers, leading GMA by +62,000 (+8%) and CBS Mornings by +373,000 (+73%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has ranked #1 among A25-54 viewers for 318 of the last 323 weeks<\/li><\/ul>\n\n\n\n<p><strong>TODAY averaged 633,000 A18-49 viewers, leading GMA by +82,000 (+15%) and CBS by +284,000 (+81%)<\/strong><\/p>\n\n\n\n<p><strong>TODAY averaged 3.066 million total viewers, -184,000 (-6%) behind GMA and +628,000 (+26%) higher than CBS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Compared to the same week last season, TODAY\u2019s total viewer lead over CBS grew by 14% (+628,000 vs. +552,000 prior year).<\/li><\/ul>\n\n\n\n<p><strong>TODAY reached 12.4M unique visitors last week (1% YoY)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The brand delivered 29M video views across on and off net platforms<\/li><li>TODAY All Day saw 188K hours viewed, one of its top five weeks on record&nbsp;<\/li><li>TODAY podcasts had their 2nd strongest week on record with 409K downloads ( 59% vs. prior 13-week avg.)<\/li><li>TODAY newsletters garnered 176K visits&nbsp;<ul><li>These newsletters had an average click-thru rate of 9% and an open rate of 31%<\/li><\/ul><\/li><\/ul>\n\n\n\n<p><strong><u>2021-22 SEASON-TO-DATE (9\/20\/2021-11\/7\/2021)<\/u><\/strong><\/p>\n\n\n\n<p><strong>TODAY has ranked #1 in A25-54 and A18-49 at this point of the season for seven consecutive years<\/strong><\/p>\n\n\n\n<p><strong>TODAY\u2019s A25-54 advantage over GMA (+105,000) is 33% higher than the same point last season (+79,000) and is at its highest level in three years<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>On a percentage basis, TODAY\u2019s demo lead over GMA (13.2%) is at its highest level in five seasons<\/li><\/ul>\n\n\n\n<p><strong>TODAY\u2019s A18-49 lead over GMA (+121,000) is its best in four years<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>On a percentage basis, TODAY\u2019s A18-49 advantage over GMA (22.7%) is at its highest level in 10 seasons<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Wins 318 out of 323 Weeks in A25-54 TODAY Is #1 in Key Demo Season to Date for 7th Straight Year TODAY Posts Largest Season-To-Date\u00a0Demo Lead over GMA in 3 Years NEW YORK \u2013 November 9, 2021 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/11\/09\/today-is-1-in-key-demo-38\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO<\/span><\/a><\/p>\n","protected":false},"author":16,"featured_media":4969,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-4967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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