{"id":4927,"date":"2021-10-26T13:28:30","date_gmt":"2021-10-26T17:28:30","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=4927"},"modified":"2021-10-26T13:28:30","modified_gmt":"2021-10-26T17:28:30","slug":"today-is-1-in-key-demo-37","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/10\/26\/today-is-1-in-key-demo-37\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO"},"content":{"rendered":"\n<p><strong>TODAY Wins 316 out of 321 Weeks in A25-54<\/strong><\/p>\n\n\n\n<p><strong>TODAY Tops GMA in Total Viewers Last Monday and Tuesday&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>TODAY Grows Across the Board Week Over Week\u00a0<\/strong><\/p>\n\n\n\n<p>NEW YORK \u2013 October 26, 2021 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54. The win marks 316 out of the last 321 weeks in first place. TODAY also won in total viewers on Monday and Tuesday.&nbsp;<\/p>\n\n\n\n<p>Last week, TODAY grew&nbsp;across the board in total viewers, A25-54 and A18-49. TODAY also hit a six-week high in the key demo and delivered its biggest demo lead over GMA in four weeks.&nbsp;For seven years in a row, TODAY has been the winner in the key demo at this point in the season. TODAY\u2019s season-to-date demo lead is now the best in three years.<\/p>\n\n\n\n<p>Additionally, TODAY All Day had its best week ever with 205,000 hours viewed, growing week over week. TODAY Digital&nbsp;reached over 12.3 million unique visitors last week, growing versus the prior week.&nbsp;<\/p>\n\n\n\n<p><strong><u>TODAY HIGHLIGHTS:<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/10.26-Ratings.png?resize=421%2C181&#038;ssl=1\" alt=\"\" class=\"wp-image-4928\" width=\"421\" height=\"181\" \/><\/figure>\n\n\n\n<p><strong>TODAY averaged 921,000 A25-54 viewers, leading GMA by +123,000 (+15%) and CBS Mornings by +388,000 (+73%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has ranked #1 among A25-54 viewers for 316 of the last 321 weeks<\/li><li>TODAY widened its demo lead over GMA by 73% compared to the same week last season (+123,000 vs. +71,000 prior year).<\/li><li>Week-over-week, TODAY increased its A25-54 viewership by +47,000 (+5%) and improved its leads by 12% over both GMA (+123,000 vs. +110,000 prior week) and CBS (+388,000 vs. +345,000 prior week).&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>TODAY averaged 653,000 A18-49 viewers, leading GMA by +113,000 (+21%) and CBS by +265,000 (+68%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\u2019s A18-49 delivery rose by +32,000 (+5%) while its lead over CBS improved by 8% (+265,000 vs. +246,000 prior week).&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>TODAY averaged 3.176 million total viewers, +661,000 (+27%) more than CBS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY led GMA in total viewers on Monday (+136,000) and Tuesday (+15,000)<\/li><li>Compared to the same week last season, TODAY closed the total viewer gap with GMA by 70% (-62,000 vs. -205,000 prior year) and increased its lead over CBS by 4% (+661,000 vs. +635,000 prior year).<\/li><li>Week-over-week, TODAY increased its total viewer delivery by +3,000 (+0.1%), narrowed the gap with GMA by 22% (-62,000 vs. -79,000 prior week).&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>TODAY reached 12.3M unique visitors last week (18% WoW)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The brand delivered 31M video views across on and off net platforms (30% WoW, 4% YoY)<\/li><li>TODAY All Day had its second straight record week with 205K hours viewed (2% WoW)<\/li><li>TODAY podcasts had one of their five strongest weeks on record with 324K downloads ( 45% vs. prior 13-week avg.)<\/li><li>TODAY newsletters garnered 234K visits (14% vs.13-week average)&nbsp;<ul><li>These newsletters had an average click-thru rate of 11% and an open rate of 33%<\/li><\/ul><\/li><\/ul>\n\n\n\n<p><strong><u>2021-22 SEASON-TO-DATE (9\/20\/2021-10\/24\/2021)<\/u><\/strong><\/p>\n\n\n\n<p><strong>TODAY has ranked #1 in A25-54 and A18-49 at this point of the season for seven consecutive years<\/strong><\/p>\n\n\n\n<p><strong>TODAY\u2019s A25-54 advantage over GMA (+102,000) is up 62% from the same point last season (+63,000) and the highest level in three years<\/strong><\/p>\n\n\n\n<p><strong>TODAY\u2019s A18-49 lead over GMA (+119,000) is 12% better than the same point last season (+106,000) and the highest level in four years<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Wins 316 out of 321 Weeks in A25-54 TODAY Tops GMA in Total Viewers Last Monday and Tuesday&nbsp; TODAY Grows Across the Board Week Over Week\u00a0 NEW YORK \u2013 October 26, 2021 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54. The [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/10\/26\/today-is-1-in-key-demo-37\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO<\/span><\/a><\/p>\n","protected":false},"author":16,"featured_media":4929,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[4],"class_list":["post-4927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY IS #1 IN KEY DEMO - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/10\/26\/today-is-1-in-key-demo-37\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TODAY IS #1 IN KEY DEMO - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"TODAY Wins 316 out of 321 Weeks in A25-54 TODAY Tops GMA in Total Viewers Last Monday and Tuesday&nbsp; TODAY Grows Across the Board Week Over Week\u00a0 NEW YORK \u2013 October 26, 2021 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54. 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