{"id":488,"date":"2014-09-11T14:26:28","date_gmt":"2014-09-11T18:26:28","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=488"},"modified":"2014-09-11T14:26:28","modified_gmt":"2014-09-11T18:26:28","slug":"today-continues-to-close-ratings-gap-with-gma-6","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2014\/09\/11\/today-continues-to-close-ratings-gap-with-gma-6\/","title":{"rendered":"\u2018TODAY\u2019 Continues To Close Ratings Gap With GMA"},"content":{"rendered":"<section id=\"inner-content\" class=\"clearfix\">\n<div id=\"inner-content-wrap\" class=\"clearfix\">\n<div class=\"align-right right-column-detail press-detail-rght-section\">\n<div class=\"news-details-headers\">\n<blockquote>\n<div class=\"large-medium-txt black-color news-details-subheading\">TODAY Topped GMA in the Key Demo Friday by 346k, Its Best Single-Day Win Since the Sochi Olympics TODAY Closed the Demo Gap with GMA by 41%<\/div>\n<div class=\"large-medium-txt black-color news-details-subheading\"><\/div>\n<div class=\"large-medium-txt black-color news-details-subheading\">Week-to-Week TODAY Posted Its Closest Demo Margin with GMA in 3 Months<\/div>\n<div class=\"large-medium-txt black-color news-details-subheading\"><\/div>\n<div class=\"large-medium-txt black-color news-details-subheading\">TODAY Was the Only Morning Show To Post Gains in All Ratings Categories Week-to-Week<\/div>\n<div class=\"large-medium-txt black-color news-details-subheading\"><\/div>\n<div class=\"large-medium-txt black-color news-details-subheading\">TODAY is the #1 Morning News Show in A18-49 Season-to-Date<\/div>\n<\/blockquote>\n<div class=\"large-medium-txt black-color news-details-subheading\"><\/div>\n<\/div>\n<div class=\"press-release-body\">\n<p>NEW YORK \u2013 September 11, 2014 \u2013 NBC\u2019s TODAY continues to gain momentum and post significant ratings growth.\u00a0 TODAY beat GMA in the key demo A25-54 by a giant 346k last Friday marking its biggest single-day demo win over GMA since the Sochi Olympics.\u00a0 TODAY narrowed the key demo gap with GMA by a whopping 41% week-to-week, and posted its closest demo margin in three months (since 6\/30\/14).\u00a0 TODAY was also the only morning news program to post gains in all ratings categories versus the prior week.<\/p>\n<p>Season-to-date, TODAY is posting the largest total viewer growth of the morning news shows gaining nearly 300k.\u00a0 TODAY ranks as the #1 morning news broadcast in A18-49 for the season.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>TODAY HIGHLIGHTS:<\/strong><\/p>\n<ul>\n<li>TODAY averaged 4.628 million total viewers, lead in CBS by +57% (+1,675,000)\n<ul>\n<li>TODAY\u2019s total viewership grew for the second straight week and hit its best level since the week of 5\/19\/2014<\/li>\n<li>This was TODAY\u2019s biggest total viewer win over CBS since the week of 5\/19\/2014<\/li>\n<\/ul>\n<\/li>\n<li>TODAY averaged 1.818 million A25-54 viewers, more than doubling CBS\u2019s delivery (by +102%, or +916,000)<\/li>\n<li>TODAY topped GMA Friday by X, marking its biggest single-day demo win over GMA since the Sochi Olympics (2\/14\/14)\n<ul>\n<li>TODAY pulled to within -135,000 A25-54 viewers of GMA, its closest margin since the week of 6\/30\/2014<\/li>\n<li>TODAY narrowed the demo gap with GMA by 41% week-to-week and by 36% versus the 3Q\u201914-to-date average<\/li>\n<li>This was TODAY\u2019s biggest demo viewer victory over CBS since the week of 6\/2\/2014<\/li>\n<li>TODAY\u2019s 1.5 A25-54 rating beat CBS by +88% (+7 tenths)<\/li>\n<\/ul>\n<\/li>\n<li>TODAY was #1 for the week among A18-49 viewers with 1.479 million, topping GMA by +5% (+71,000) and CBS by +159% (+908,000)\n<ul>\n<li>TODAY delivered\u00a0 1.2 A18-49 rating, beating GMA by +9% (+1 tenth) and CBS by +200% (+8 tenths)<\/li>\n<\/ul>\n<\/li>\n<li>Versus the same week last season, TODAY was up +1% (+56,000) in total viewers, +14% in rating M18-49, and +10% in rating M25-54<\/li>\n<li>Week-to-week, TODAY was the only morning news program to post across-the-board gains in total viewers (+4%, or +182,000), rating W\/M\/A18-49 (+7%\/+14%\/+9%), and rating W\/M\/A25-54 (+11%\/+10%\/+7%)\n<ul>\n<li>TODAY widened its leads versus CBS by 5% in total viewers, 13% among A18-49 viewers, and 12% among A25-54 viewers compared to the previous week<\/li>\n<\/ul>\n<\/li>\n<li>TODAY also posted broad gains across-the-board versus the 3Q average (only morning show to do so) in total viewers (+9%, or +399,000), rating W\/M\/A18-49 (+15%\/+14%\/+20%), and rating W\/M\/A25-54 (+18%\/+22%\/+15%)<\/li>\n<li>Season-to-date, TODAY is posting the largest total viewer growth among the morning news broadcasts (+6%, or +272,000)\n<ul>\n<li>TODAY has also seen season-to-date gains in rating W\/A18-49 (+7%\/+9%), and rating W\/M25-54 (+5%\/+10%).\u00a0 Among A25-54 viewers, TODAY is up +5% (+93,000) year-over-year.<\/li>\n<li>Compared to last season, TODAY has widened its advantages over CBS by 1% in total viewers and 14% among A25-54 viewers<\/li>\n<\/ul>\n<\/li>\n<li>TODAY continues to rank as the #1 morning news program season-to-date in all 18-49 demo ratings<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>RATINGS DATA:<\/strong><\/p>\n<p><em>Week of September 1<\/em><\/p>\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"bottom\"><strong>Program,<\/strong><\/td>\n<td valign=\"bottom\"><strong>HH<br \/>\nRtg<\/strong><\/td>\n<td valign=\"bottom\"><strong>HH<br \/>\nShr<\/strong><\/td>\n<td valign=\"bottom\"><strong>P2+<br \/>\nImps<\/strong><\/td>\n<td valign=\"bottom\"><strong>P25-54<br \/>\nRtg<\/strong><\/td>\n<td valign=\"bottom\"><strong>P25-54<br \/>\nImps<\/strong><\/td>\n<\/tr>\n<tr>\n<td valign=\"bottom\">TODAY<\/td>\n<td valign=\"bottom\">3.4<\/td>\n<td valign=\"bottom\">13<\/td>\n<td valign=\"bottom\">4,628<\/td>\n<td valign=\"bottom\">1.5<\/td>\n<td valign=\"bottom\">1,818<\/td>\n<\/tr>\n<tr>\n<td valign=\"bottom\">CBS THIS MORNING<\/td>\n<td valign=\"bottom\">2.2<\/td>\n<td valign=\"bottom\">8<\/td>\n<td valign=\"bottom\">2,953<\/td>\n<td valign=\"bottom\">0.8<\/td>\n<td valign=\"bottom\">902<\/td>\n<\/tr>\n<tr>\n<td valign=\"bottom\">GMA<\/td>\n<td valign=\"bottom\">3.9<\/td>\n<td valign=\"bottom\">15<\/td>\n<td valign=\"bottom\">5,366<\/td>\n<td valign=\"bottom\">1.6<\/td>\n<td valign=\"bottom\">1,953<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>###<\/p>\n<p>&nbsp;<\/p>\n<p>NBC\u2019s TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live\u00a0from 7 am to 11 am ET, TODAY\u00a0reaches more than 5 million people every day through its broadcast, and millions more through\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/riwbtnsk\/media.ne.cision.com\/l\/vzoxgesk\/media.ne.cision.com\/l\/aucbumqk\/today.com\/\">TODAY.com<\/a>, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Hoda Kotb, and Kathie Lee Gifford are the anchors and hosts, and Don Nash is the executive producer.<\/p>\n<\/div>\n<h4 class=\"semi-medium-large-txt2 darkish-gray-color\">Media contacts<\/h4>\n<p>For more information contact:<br \/>\nMegan Kopf Stackhouse<br \/>\nNBC News<br \/>\ne: <a href=\"mailto:megan.kopf@nbcuni.com\">megan.kopf@nbcuni.com<\/a><br \/>\np: 212-664-6205<\/p>\n<\/div>\n<\/div>\n<\/section>\n<footer id=\"footer\" class=\"clearfix\">\n<div class=\"center-wrap\"><\/div>\n<\/footer>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Topped GMA in the Key Demo Friday by 346k, Its Best Single-Day Win Since the Sochi Olympics TODAY Closed the Demo Gap with GMA by 41% Week-to-Week TODAY Posted Its Closest Demo Margin with GMA in 3 Months TODAY Was the Only Morning Show To Post Gains in All Ratings Categories Week-to-Week TODAY is [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2014\/09\/11\/today-continues-to-close-ratings-gap-with-gma-6\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u2018TODAY\u2019 Continues To Close Ratings Gap With GMA<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[31],"class_list":["post-488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-ratings"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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