{"id":4834,"date":"2021-09-21T13:57:13","date_gmt":"2021-09-21T17:57:13","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=4834"},"modified":"2021-09-21T13:57:13","modified_gmt":"2021-09-21T17:57:13","slug":"today-is-1-in-key-demo-for-six-straight-seasons","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/09\/21\/today-is-1-in-key-demo-for-six-straight-seasons\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO FOR SIX STRAIGHT SEASONS"},"content":{"rendered":"\n<p><strong>TODAY Tops GMA For 6 Straight Seasons and 24 Consecutive Quarters in Key Demo<\/strong><\/p>\n\n\n\n<p><strong>TODAY Wins <\/strong><strong>311 out of 316 Weeks in A25-54<\/strong><\/p>\n\n\n\n<p><strong>TODAY Only Morning Program to Grow in Total Viewers Year Over Year&nbsp;<\/strong><\/p>\n\n\n\n<p>NEW YORK \u2013 September 21, 2021 \u2013 NBC News\u2019 TODAY was the number-one morning show in the key demo for the 2020-21 season, topping ABC\u2019s \u201cGood Morning America\u201d for 6 straight seasons and 24 consecutive quarters. No other network morning show has won the key demo for as many consecutive seasons or quarters as TODAY.<\/p>\n\n\n\n<p>During the 3rd quarter, TODAY narrowed the total viewer gap and grew its demo lead over GMA versus both the prior quarter and the prior year.<\/p>\n\n\n\n<p>Last week,&nbsp;TODAY also won the key demo, marking 311 out of 316 weeks in first place. TODAY was the only morning program to grow in total viewers.<\/p>\n\n\n\n<p>Additionally, TODAY Digital reached over 11.6 million unique visitors last week and 29 million video views, growing week over week.&nbsp;<\/p>\n\n\n\n<p><strong><u>TODAY HIGHLIGHTS:&nbsp;<\/u><\/strong><\/p>\n\n\n\n<p><strong><u>2020-21 BROADCAST SEASON<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/11_image-3.png?resize=484%2C114&#038;ssl=1\" alt=\"\" class=\"wp-image-4836\" width=\"484\" height=\"114\" \/><\/figure>\n\n\n\n<p><strong>Among A25-54 viewers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY averaged 960,000 A25-54 viewers, outperforming GMA by +86,000 (+10%) and CBS This Morning\/Mornings by +384,000 (+67%)<\/li><\/ul>\n\n\n\n<p><strong>Among A18-49 viewers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY averaged 689,000 A18-49 viewers, leading GMA by +101,000 (+17%) and CBS by +280,000 (+68%)<\/li><\/ul>\n\n\n\n<p><strong>Among total viewers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY averaged 3.269 million viewers, leading CBS by +593,000 (+22%)<\/li><\/ul>\n\n\n\n<p><strong><u>3rd QUARTER 2021<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/7_image-4.png?resize=500%2C118&#038;ssl=1\" alt=\"\" class=\"wp-image-4837\" width=\"500\" height=\"118\" \/><\/figure>\n\n\n\n<p><strong>Among A25-54 viewers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY averaged 879,000 A25-54 viewers, outperforming GMA by +81,000 (+10%) and CBS This Morning\/Mornings by +383,000 (+77%)<\/li><li>Versus prior quarter, TODAY increased its demo advantage over GMA by +37% (+81,000 vs. +59,000 in 2Q\u201921) and CBS by 7% (+383,000 vs. +358,000 in 2Q\u201921)<\/li><li>Compared to the same period last year, TODAY\u2019s A25-54 lead over GMA improved by 4% (+81,000 vs. +78,000 in 3Q\u201920)<\/li><\/ul>\n\n\n\n<p><strong>Among A18-49 viewers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY averaged 624,000 A18-49 viewers, leading GMA by +87,000 (+16%) and CBS by +275,000 (+79%)<\/li><li>Compared to the prior quarter, TODAY increased its A18-49 lead over ABC by 7% (+87,000 vs. +81,000 in 2Q\u201921) and CBS by 8% (+275,000 vs. +254,000 in 2Q\u201921)<\/li><\/ul>\n\n\n\n<p><strong><u>Among total viewers:<\/u><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY averaged 3.173 million total viewers, leading CBS by +680,000 (+27%)<\/li><li>This represents TODAY\u2019s narrowest quarterly total viewer gap vs. GMA since 1Q 2018 (14 quarters)\u00a0\u00a0<\/li><li>TODAY closed the total viewer gap vs. GMA by 71% compared to both prior quarter and prior year (-26,000 vs. -90,000 in both periods)<\/li><\/ul>\n\n\n\n<p><strong><u>WEEK of SEPTEMBER 13-19, 2021<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/6_image-5.png?resize=519%2C118&#038;ssl=1\" alt=\"\" class=\"wp-image-4838\" width=\"519\" height=\"118\" \/><\/figure>\n\n\n\n<p><strong>TODAY averaged 859,000 A25-54 viewers, leading GMA by +34,000 (+4%) and CBS Mornings by +354,000 (+70%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has ranked #1 among A25-54 viewers for 311 of the last 316 weeks<\/li><\/ul>\n\n\n\n<p><strong>TODAY averaged 617,000 A18-49 viewers, leading GMA by +61,000 (+11%) and CBS by +267,000 (+76%)<\/strong><\/p>\n\n\n\n<p><strong>TODAY averaged 3.087 million total viewers, -197,000 (-6%) behind GMA and +683,000 (+28%) higher than CBS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Compared to the same week last season, TODAY\u2019s total viewer lead over CBS improved by 3% (+683,000 vs. +665,000 prior year)<\/li><\/ul>\n\n\n\n<p><strong>TODAY Digital reached over 11.6 million unique visitors last week and 29 million video views, growing week over week.&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY Digital reached over 11.6 million unique visitors last week and 29 million video views growing week over week.&nbsp;<\/li><li>TODAY reached 11.6M unique visitors last week (8% WoW)<\/li><li>TODAY saw 29M video views across on and off net platforms (8%WoW)<\/li><li>It was TODAY&#8217;s 2nd straight week of week-over-week video start growth&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY All Day delivered 82K hours viewed and 1.0M video view&nbsp;<ul><li>The stream has reached more than 1M starts for eight of the last ten weeks<\/li><\/ul><\/li><li>TODAY podcasts had their strongest week on record with 287K downloads ( 78% vs. prior 13-week avg.)<\/li><li>TODAY newsletters garnered 213K visits&nbsp;<ul><li>These newsletters had an average click-thru rate of 12% and an open rate of 20%<\/li><\/ul><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA For 6 Straight Seasons and 24 Consecutive Quarters in Key Demo TODAY Wins 311 out of 316 Weeks in A25-54 TODAY Only Morning Program to Grow in Total Viewers Year Over Year&nbsp; NEW YORK \u2013 September 21, 2021 \u2013 NBC News\u2019 TODAY was the number-one morning show in the key demo for [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/09\/21\/today-is-1-in-key-demo-for-six-straight-seasons\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO FOR SIX STRAIGHT SEASONS<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":4839,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-4834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY IS #1 IN KEY DEMO FOR SIX STRAIGHT SEASONS - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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