{"id":4752,"date":"2021-08-24T12:36:12","date_gmt":"2021-08-24T16:36:12","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=4752"},"modified":"2021-08-24T12:36:12","modified_gmt":"2021-08-24T16:36:12","slug":"today-is-1-in-key-demo-quadruples-lead","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/08\/24\/today-is-1-in-key-demo-quadruples-lead\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO, QUADRUPLES LEAD"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY Narrows Total Viewer Gap with GMA by 22% Vs. Last Year<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Tops GMA in Total Viewers Last Monday<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 August 24, 2021 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54. The win marks 307 out of the last 312 weeks in first place. TODAY has now quadrupled its demo lead over GMA versus its pre-Olympic Q3 average and grown its demo audience 9 percent. For six years straight, TODAY has won the key demo at this point in the season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TODAY narrowed the total viewer gap with GMA by a whopping 22 percent compared to last year, while posting&nbsp;audience growth versus pre-Olympic Q3. TODAY&nbsp;also won in total viewers last Monday.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TODAY Digital reached 30 million total video views last week, its largest number of video views since June.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>TODAY HIGHLIGHTS:<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/10_image-3.png?resize=481%2C118&#038;ssl=1\" alt=\"\" class=\"wp-image-4753\" width=\"481\" height=\"118\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 862,000 A25-54 viewers, leading GMA by +69,000 (+9%) and CBS This Morning by +349,000 (+68%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has ranked #1 among A25-54 viewers for 307 of the last 312 weeks<\/li><li>TODAY\u2019s demo lead over CBS improved by 7% compared to the same week last season (+349,000 vs. +326,000 prior year)<\/li><li>Week-over-week, TODAY increased its A25-54 delivery by +41,000 viewers (+5%) and improved its demo lead over CBS by 12% (+349,000 vs. +312,000 prior week)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 585,000 A18-49 viewers, leading GMA by +50,000 (+9%) and CBS by +223,000 (+62%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY increased its A18-49 delivery by +3,000 viewers (+0.4%) week-over-week<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 3.075 million total viewers, +530,000 (+21%) more than CBS This Morning&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Compared to the same week last season, TODAY added +38,000 viewers (+1%) to its total audience while closing the gap with GMA by 22% (-126,000 vs. -161,000 prior year). \u00a0<\/li><li>TODAY grew its total audience by +66,000 viewers (+2%) week-over-week<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Digital reached 30 million total video views last week, its largest number of video views since June.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY reached 11.0M unique visitors<\/li><li>TODAY saw 30M video views across on and off net platforms, its largest number of video views since late June (8 % WoW, 17 % YoY)<\/li><li>TODAY All Day delivered 92K hours viewed and 980K video view (3 % WoW)<\/li><li>TODAY podcasts drove 160K downloads<\/li><li>TODAY newsletters garnered 201K visits<\/li><li>These newsletters had an average click-thru rate of 12 % and an open rate of 23 %<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2020-21 SEASON-TO-DATE (9\/21\/2020-8\/22\/2021)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY has been #1 in A25-54 at this point of the season for six consecutive years and A18-49 for 28 straight years<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Narrows Total Viewer Gap with GMA by 22% Vs. Last Year TODAY Tops GMA in Total Viewers Last Monday NEW YORK \u2013 August 24, 2021 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54. The win marks 307 out of the last [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/08\/24\/today-is-1-in-key-demo-quadruples-lead\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO, QUADRUPLES LEAD<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":4754,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-4752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY IS #1 IN KEY DEMO, QUADRUPLES LEAD - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/08\/24\/today-is-1-in-key-demo-quadruples-lead\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TODAY IS #1 IN KEY DEMO, QUADRUPLES LEAD - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"TODAY Narrows Total Viewer Gap with GMA by 22% Vs. 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