{"id":474,"date":"2014-09-18T13:46:55","date_gmt":"2014-09-18T17:46:55","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=474"},"modified":"2014-09-18T13:46:55","modified_gmt":"2014-09-18T17:46:55","slug":"today-continues-to-close-ratings-gap-with-gma-5","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2014\/09\/18\/today-continues-to-close-ratings-gap-with-gma-5\/","title":{"rendered":"\u2018TODAY\u2019 Continues To Close Ratings Gap With GMA"},"content":{"rendered":"<section id=\"inner-content\" class=\"clearfix\">\n<div id=\"inner-content-wrap\" class=\"clearfix\">\n<div class=\"align-right right-column-detail press-detail-rght-section\">\n<div class=\"news-details-headers\">\n<blockquote>\n<div class=\"large-medium-txt black-color news-details-subheading\">TODAY Posts Three Straight Weeks of Total Viewer Growth Marking Its Biggest Audience in Nearly Four Months TODAY Cuts Total Viewer Gap with GMA by 12% Versus Same Week Last Year TODAY Grows 5% in A25-54 Year-Over-Year TODAY Posts the Most Total Viewer Growth of the Morning Shows Season-to-Date TODAY is the #1 Morning News Show in A18-49 Season-to-Date<\/div>\n<\/blockquote>\n<div class=\"large-medium-txt black-color news-details-subheading\"><\/div>\n<\/div>\n<div class=\"press-release-body\">\n<p>NEW YORK \u2013 September 18, 2014 \u2013 NBC\u2019s TODAY continues to gain momentum and post significant ratings growth.\u00a0 For the week of September 8, TODAY posted its biggest total viewer audience in nearly four months (since the week of 5\/19\/14).\u00a0 TODAY has delivered three straight weeks of growth in total viewers and closed the gap with GMA by 12% versus the same week last year.\u00a0 TODAY also posted growth in total viewers and A18-49 week-to-week.<\/p>\n<p>Season-to-date, TODAY is posting the largest total viewer growth of the morning news shows gaining nearly 300k.\u00a0 In the key demo A25-54, TODAY grew 5% year-over-year.\u00a0 TODAY ranks as the #1 morning news broadcast in A18-49 for the season.<\/p>\n<p><strong>TODAY HIGHLIGHTS:<\/strong><\/p>\n<ul>\n<li>TODAY averaged 4.672 million total viewers, leading CBS by +59% (+1,729,000)\n<ul>\n<li>TODAY\u2019s total viewership grew for the 3rd consecutive week and hit its best level since the week of 5\/19\/2014<\/li>\n<li>This was also TODAY\u2019s biggest total viewer win over CBS since the week of 5\/19\/2014<\/li>\n<\/ul>\n<\/li>\n<li>TODAY averaged 1.813 million A25-54 viewers, +91% (+864,000) more than CBS\n<ul>\n<li>TODAY\u2019s 1.5 A25-54 rating beat CBS by +88% (+7 tenths)<\/li>\n<\/ul>\n<\/li>\n<li>TODAY was #1 for the week among A18-49 viewers with 1.506 million, topping GMA by +3% (+38,000) and CBS by +155% (+916,000)<\/li>\n<li>Versus the same week last season, TODAY improved by +13,000 total viewers and closed the gap with GMA by 12%<\/li>\n<li>Week-to-week, TODAY posted growth among total viewers (+1%, or +34,000) and A18-49 viewers (+2%, or +27,000)\n<ul>\n<li>TODAY widened its total viewer lead versus CBS by 3% compared to the previous week<\/li>\n<\/ul>\n<\/li>\n<li>TODAY also posted double-digit increases across-the-board versus its 3Q average in total viewers (+10%, or +410,000), rating W\/M\/A18-49 (+23%\/+14%\/+20%), and rating W\/M\/A25-54 (+11%\/+11%\/+15%)\n<ul>\n<li>TODAY widened its advantages versus CBS compared to 3Q levels in total viewers (by 20%), A18-49 viewers (by 30%), and A25-54 viewers (by 14%)<\/li>\n<\/ul>\n<\/li>\n<li>Season-to-date, TODAY is posting the largest total viewer growth among the morning news broadcasts (+6%, or +267,000)\n<ul>\n<li>TODAY has also seen season-to-date gains in rating W\/A18-49 (+7%\/+9%), and rating W\/M25-54 (+5%\/+10%).\u00a0 Among A25-54 viewers, TODAY is up +5% (+88,000) year-over-year.<\/li>\n<li>Compared to last season, TODAY has widened its advantage over CBS by 13% among A25-54 viewers<\/li>\n<\/ul>\n<\/li>\n<li>TODAY continues to rank as the #1 morning news program season-to-date in all 18-49 demo ratings<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>RATINGS DATA:<\/strong><\/p>\n<p><em>Week of September 8<\/em><\/p>\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"bottom\"><strong>Program<\/strong><\/td>\n<td valign=\"bottom\"><strong>HH<br \/>\nRtg<\/strong><\/td>\n<td valign=\"bottom\"><strong>HH<br \/>\nShr<\/strong><\/td>\n<td valign=\"bottom\"><strong>P2+<br \/>\nImps<\/strong><\/td>\n<td valign=\"bottom\"><strong>P25-54<br \/>\nRtg<\/strong><\/td>\n<td valign=\"bottom\"><strong>P25-54<br \/>\nImps<\/strong><\/td>\n<\/tr>\n<tr>\n<td valign=\"bottom\">TODAY<\/td>\n<td valign=\"bottom\">3.4<\/td>\n<td valign=\"bottom\">13<\/td>\n<td valign=\"bottom\">4,672<\/td>\n<td valign=\"bottom\">1.5<\/td>\n<td valign=\"bottom\">1,813<\/td>\n<\/tr>\n<tr>\n<td valign=\"bottom\">CBS THIS MORNING<\/td>\n<td valign=\"bottom\">2.2<\/td>\n<td valign=\"bottom\">8<\/td>\n<td valign=\"bottom\">2,943<\/td>\n<td valign=\"bottom\">0.8<\/td>\n<td valign=\"bottom\">949<\/td>\n<\/tr>\n<tr>\n<td valign=\"bottom\">GMA<\/td>\n<td valign=\"bottom\">3.9<\/td>\n<td valign=\"bottom\">15<\/td>\n<td valign=\"bottom\">5,454<\/td>\n<td valign=\"bottom\">1.7<\/td>\n<td valign=\"bottom\">2,062<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>###<\/p>\n<p>&nbsp;<\/p>\n<p>NBC\u2019s TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live\u00a0from 7 am to 11 am ET, TODAY\u00a0reaches more than 5 million people every day through its broadcast, and millions more through\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/riwbtnsk\/media.ne.cision.com\/l\/vzoxgesk\/media.ne.cision.com\/l\/aucbumqk\/today.com\/\">TODAY.com<\/a>, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Hoda Kotb, and Kathie Lee Gifford are the anchors and hosts, Jamie Horowitz is the SVP and general manager, and Don Nash is the executive producer.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<h4 class=\"semi-medium-large-txt2 darkish-gray-color\">Media contacts<\/h4>\n<p>For more information contact:<br \/>\nMegan Kopf Stackhouse<br \/>\nNBC News<br \/>\ne: <a href=\"mailto:megan.kopf@nbcuni.com\">megan.kopf@nbcuni.com<\/a><br \/>\np: 212-664-6205<\/p>\n<\/div>\n<\/div>\n<\/section>\n<footer id=\"footer\" class=\"clearfix\">\n<div class=\"center-wrap\"><\/div>\n<\/footer>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Posts Three Straight Weeks of Total Viewer Growth Marking Its Biggest Audience in Nearly Four Months TODAY Cuts Total Viewer Gap with GMA by 12% Versus Same Week Last Year TODAY Grows 5% in A25-54 Year-Over-Year TODAY Posts the Most Total Viewer Growth of the Morning Shows Season-to-Date TODAY is the #1 Morning News [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2014\/09\/18\/today-continues-to-close-ratings-gap-with-gma-5\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u2018TODAY\u2019 Continues To Close Ratings Gap With GMA<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[31],"class_list":["post-474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-ratings"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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