{"id":4729,"date":"2021-08-17T14:01:15","date_gmt":"2021-08-17T18:01:15","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=4729"},"modified":"2021-08-17T14:01:15","modified_gmt":"2021-08-17T18:01:15","slug":"today-wins-total-viewers-monday-wednesday-thursday","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/08\/17\/today-wins-total-viewers-monday-wednesday-thursday\/","title":{"rendered":"TODAY WINS TOTAL VIEWERS MONDAY, WEDNESDAY, THURSDAY"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY Tops GMA in Total Viewers Last Monday, Wednesday, Thursday<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Wins Week in Key Demo, Marks 306 out of 311 Weeks in 1st Place<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Grows Lead<\/strong><strong>&nbsp;<\/strong><strong>in Key Demo Year Over Year&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 August 17, 2021 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54. The win marks 306 out of the last 311 weeks in first place. For six years in a row, TODAY has been number-one in the key demo at this point in the season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TODAY also won outright in total viewers last Monday, Wednesday and Thursday. Year over Year, TODAY grew its lead\u00a0in the key demo by\u00a052%<strong>\u00a0<\/strong>and narrowed the total viewer gap with GMA by 68%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>TODAY HIGHLIGHTS<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"424\" height=\"114\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/15_image-2.png?resize=424%2C114&#038;ssl=1\" alt=\"\" class=\"wp-image-4731\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 820,000 A25-54 viewers, leading GMA by +85,000 (+12%) and CBS This Morning by +312,000 (+61%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has ranked #1 among A25-54 viewers for 306 of the last 311 weeks<\/li><li>TODAY\u2019s demo lead over GMA grew by 52% compared to the same week last season (+85,000 vs. +56,000 prior year)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 582,000 A18-49 viewers, leading GMA by +90,000 (+18%) and CBS by +236,000 (+68%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY increased its A18-49 advantage over GMA by 22% year-over-year (+90,000 vs. +74,000 prior year)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 3.010 million total viewers, +551,000 (+47%) more than CBS This Morning&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Compared to the same week last season, TODAY closed the total viewer gap vs. GMA by 68% (-27,000 vs. -84,000 prior year) and grew its lead over CBS by 4% (+551,000 vs. +532,000 prior year)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY reached 12.1M unique visitors last week.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY All Day delivered 96K hours viewed, up +5% vs. its prior 13-week average<ul><li>It reached 948K video views, up +9% vs. its prior 13-week average<\/li><\/ul><\/li><li>TODAY podcasts had their 2nd strongest week ever with 184K downloads (33 % vs. 13-week avg.)<\/li><li>TODAY newsletters delivered 200K visits<ul><li>These newsletters had an average click-thru rate of 11 % and an open rate of 23 %<\/li><\/ul><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2020-21 SEASON-TO-DATE (9\/21\/2020-8\/15\/2021)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY has been #1 in A25-54 at this point of the season for six consecutive years and A18-49 for 28 straight years<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in Total Viewers Last Monday, Wednesday, Thursday TODAY Wins Week in Key Demo, Marks 306 out of 311 Weeks in 1st Place TODAY Grows Lead&nbsp;in Key Demo Year Over Year&nbsp; NEW YORK \u2013 August 17, 2021 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/08\/17\/today-wins-total-viewers-monday-wednesday-thursday\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY WINS TOTAL VIEWERS MONDAY, WEDNESDAY, THURSDAY<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":4730,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-4729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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