{"id":4703,"date":"2021-08-03T13:27:22","date_gmt":"2021-08-03T17:27:22","guid":{"rendered":"https:\/\/press.nbcnews.com\/?p=4703"},"modified":"2021-08-03T13:27:22","modified_gmt":"2021-08-03T17:27:22","slug":"today-takes-ratings-gold-wins-total-viewers-1st-week-of-olympics","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/08\/03\/today-takes-ratings-gold-wins-total-viewers-1st-week-of-olympics\/","title":{"rendered":"\u2018TODAY\u2019 TAKES RATINGS GOLD, WINS TOTAL VIEWERS 1st WEEK OF OLYMPICS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY Posts 20-Week High in Total Viewers, Largest Win Over GMA Since PyeongChang 2018<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Delivers Best Demo Wins Over GMA and CBS in 35 Weeks, Since Thanksgiving&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Posts Double-Digit Across-the-Board Growth Vs. Pre-Olympics 3Q\u201921 Averages<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TOKYO \u2013 <\/strong>August 3, 2021 <strong>\u2013 <\/strong>TODAY was the number-one morning show during the first week of the Tokyo Olympics, topping \u201cGood Morning America\u201d in total viewers and the key demo. The win marks a 20-week high in total viewers and TODAY\u2019s best advantage over GMA since the PyeongChang Olympics in 2018. &nbsp;TODAY also posted double-digit growth across the board versus its pre-Olympics, 3rd quarter averages. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the key demo A25-54, TODAY posted an 18-week high and&nbsp;delivered its biggest wins over GMA and CBS in 35 weeks, since Thanksgiving.&nbsp;TODAY has now won 304 out of 308 weeks in the demo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TODAY Digital reached 14 million unique visitors last week, growing week over and week and year over year. This marks Digital\u2019s strongest week since early May.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>TODAY HIGHLIGHTS:<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/10_image.png?resize=587%2C144&#038;ssl=1\" alt=\"\" class=\"wp-image-4704\" width=\"587\" height=\"144\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 971,000 A25-54 viewers, outperforming GMA by +190,000 (+24%) and CBS This Morning by +494,000 (+104%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has ranked #1 among A25-54 viewers for 304 of the last 309 weeks<\/li><li>This was TODAY\u2019s biggest A25-54 viewership in 20 weeks (since week of 3\/8\/2021) and its widest leads over GMA and CBS since last Thanksgiving (week of 11\/23\/2020)<\/li><li>Compared to the same week last season, TODAY more than tripled its demo lead over GMA (+190,000 vs. +92,000 prior year) and improved its advantage over CBS by 35% (+494,000 vs. +366,000 prior year)<\/li><li>Week-over-week, TODAY posted the biggest A25-54 growth among the morning shows, adding +157,000 viewers (+19%) and significantly increased its leads over GMA and CBS<\/li><li>Compared to its 3Q\u201921 average, TODAY was up +22% among A25-54 viewers<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 720,000 A18-49 viewers, leading GMA by +180,000 (+33%) and CBS by +383,000 (+114%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY posted its highest A18-49 delivery in 21 weeks (since week of 3\/1\/2021) and widest advantages over the competition since last Thanksgiving (week of 11\/23\/2020, best in 35 weeks)<\/li><li>TODAY was the only morning news show to increase in A18-49 vs. the same week last season (+20,000) while also increasing its leads over both GMA (67% higher) and CBS (31% higher)<\/li><li>Week-over-week, TODAY saw the biggest increase of A18-49\u00a0 viewers (+156,000, or +28% higher). TODAY\u2019s A18-49 lead over GMA increased eight-fold (+180,000 vs. +22,000 prior week, up 718%) while its lead over CBS rose by 65% (+383,000 vs. +232,000 prior week)<\/li><li>Compared to its 3Q\u201921 average, TODAY grew +30% among A25-54 viewers<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 3.361 million total viewers, +360,000 (+12%) higher than GMA and +897,000 (+36%) more than CBS This Morning&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY drew its biggest total viewer audience in 20 weeks (since the week of 3\/8\/2021), its widest advantage over GMA since the first week of the PyeongChang Olympics (week of 2\/12\/2018) and best lead over CBS since last Thanksgiving (since week of 11\/23\/2020)<\/li><li>Compared to the same week last season, TODAY\u2019s total viewer audience increased by +65,000 (+2%) while its lead over CBS improved by 34% (+897,000 vs. +668,000 prior year)<\/li><li>TODAY added +346,000 total viewers week-over-week while improving its advantage over CBS by 55% (+897,000 vs. +579,000 prior week)<\/li><li>Compared to its 3Q\u201921 average, TODAY increased +10% in total viewers<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Digital reached 14 million unique visitors last week, growing week over and week and year over year<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY reached 14.0M unique visitors (7 % WoW, 29 % YoY), its best week since early May<\/li><li>TODAY All Day had its 2nd strongest week ever with 121K hours viewed&nbsp;<\/li><li>TODAY podcasts drove 182K downloads, its 3rd best week ever&nbsp;<\/li><li>TODAY newsletters delivered 227K visits&nbsp;<ul><li>These newsletters had an average click-thru rate of 13 % and an open rate of 25 %<\/li><\/ul><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2020-21 SEASON-TO-DATE (9\/21\/2020-8\/1\/2021)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY has been #1 in A25-54 at this point of the season for six consecutive years and A18-49 for eight straight years<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Posts 20-Week High in Total Viewers, Largest Win Over GMA Since PyeongChang 2018 TODAY Delivers Best Demo Wins Over GMA and CBS in 35 Weeks, Since Thanksgiving&nbsp; TODAY Posts Double-Digit Across-the-Board Growth Vs. Pre-Olympics 3Q\u201921 Averages TOKYO \u2013 August 3, 2021 \u2013 TODAY was the number-one morning show during the first week of the [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/08\/03\/today-takes-ratings-gold-wins-total-viewers-1st-week-of-olympics\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u2018TODAY\u2019 TAKES RATINGS GOLD, WINS TOTAL VIEWERS 1st WEEK OF OLYMPICS<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":4705,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-4703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018TODAY\u2019 TAKES RATINGS GOLD, WINS TOTAL VIEWERS 1st WEEK OF OLYMPICS - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/08\/03\/today-takes-ratings-gold-wins-total-viewers-1st-week-of-olympics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018TODAY\u2019 TAKES RATINGS GOLD, WINS TOTAL VIEWERS 1st WEEK OF OLYMPICS - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"TODAY Posts 20-Week High in Total Viewers, Largest Win Over GMA Since PyeongChang 2018 TODAY Delivers Best Demo Wins Over GMA and CBS in 35 Weeks, Since Thanksgiving&nbsp; TODAY Posts Double-Digit Across-the-Board Growth Vs. 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