{"id":4606,"date":"2021-06-15T11:56:03","date_gmt":"2021-06-15T15:56:03","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=4606"},"modified":"2021-06-15T11:56:03","modified_gmt":"2021-06-15T15:56:03","slug":"today-wins-total-viewers-for-week","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/06\/15\/today-wins-total-viewers-for-week\/","title":{"rendered":"\u2018TODAY\u2019 WINS TOTAL VIEWERS FOR WEEK"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY Tops GMA in Total Viewers and Key Demo for the Week<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Wins 298 out of 302 Weeks in A25-54<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Is Only Morning Show to Grow Across the Board Versus Last Week\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY ALL DAY Posts Strongest Week Ever<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 June 15, 2021 \u2013 TODAY was the number-one morning show outright last week, topping \u201cGood Morning America\u201d in total viewers and the key demo.&nbsp;The win marks TODAY\u2019s fourth across-the-board victory this season.&nbsp;TODAY has also now won 298 out of 302 weeks in A25-54. Week to week, TODAY was the only morning show to grow in total viewers, A25-54 and A18-49. &nbsp;For six years in a row, TODAY has been number-one in the key demo at this point in the season. &nbsp;Last week, Savannah Guthrie marked her 10-year anniversary on TODAY.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TODAY All Day, the show\u2019s 24\/7 streaming channel, had its strongest week ever with 102,000 hours viewed and 1.6 million video views, up a whopping 212% from the previous week. TODAY All Day debuted new content last week.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>TODAY HIGHLIGHTS:<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"428\" height=\"107\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/13_image-2.png?resize=428%2C107&#038;ssl=1\" alt=\"\" class=\"wp-image-4607\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 3.215 million total viewers, +65,000 (+2%) higher than GMA and +615,000 (+24%) higher than CBS This Morning<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY had its best total viewer delivery in seven weeks (week of 4\/19\/2021)<\/li><li>TODAY posted its fourth weekly total viewer win of the season.\u00a0 This was also TODAY\u2019s first win over GMA in 14 weeks (week of 3\/1\/2021) and its widest margin in 28 weeks (week of 11\/23\/2020)<\/li><li>TODAY won four consecutive days of the week in total viewers (Mon-Thu), its first such stretch since the week of 1\/7\/2019<\/li><li>Week-over-week, TODAY posted the biggest increase in total viewership (+107,000, or +3%) and widened its lead over CBS by 11% (+615,000 vs. +556,000 prior week)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 866,000 A25-54 viewers, leading GMA by +51,000 (+6%) and CBS This Morning by +368,000 (+74%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has been the #1 morning show in A25-54 for 298 of the last 302 weeks<\/li><li>TODAY was the only morning show to increase its A25-54 viewership vs. prior week (+24,000, or +3%) while increasing its lead over CBS by 15% (+368,000 vs. +321,000 prior week)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 605,000 A18-49 viewers, leading GMA by +62,000 (+11%) and CBS by +256,000 (+73%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY was the only morning show to add A18-49 viewers (+8,000 or +1%) while widening its lead over CBS by 34% (+256,000 vs. +191,000 prior week)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY All Day had its strongest week ever with 102,000 hours viewed and 1.6 million video views.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Last week, TODAY reached 10.4M unique visitors (1 % YoY) and 32M total video starts<\/li><li>TODAY All Day had its strongest week ever with 102K hours viewed (59 % WoW) and 1.6M video views (212 % WoW)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2020-21 SEASON-TO-DATE (9\/21\/2020-6\/13\/2021)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY has been #1 in A25-54 at this point of the season for six consecutive years and A18-49 for eight straight years<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in Total Viewers and Key Demo for the Week TODAY Wins 298 out of 302 Weeks in A25-54 TODAY Is Only Morning Show to Grow Across the Board Versus Last Week\u00a0 TODAY ALL DAY Posts Strongest Week Ever NEW YORK \u2013 June 15, 2021 \u2013 TODAY was the number-one morning show outright [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/06\/15\/today-wins-total-viewers-for-week\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u2018TODAY\u2019 WINS TOTAL VIEWERS FOR WEEK<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":4608,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-4606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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