{"id":4448,"date":"2021-04-20T12:21:40","date_gmt":"2021-04-20T16:21:40","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=4448"},"modified":"2021-04-20T12:21:40","modified_gmt":"2021-04-20T16:21:40","slug":"today-is-1-in-key-demo-grows-lead-over-gma","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/04\/20\/today-is-1-in-key-demo-grows-lead-over-gma\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO, GROWS LEAD OVER GMA"},"content":{"rendered":"\n<p><strong>TODAY Wins 275 out of 277 Weeks in A25-54<\/strong><\/p>\n\n\n\n<p><strong>TODAY Tops GMA in Total Viewers Last Wednesday&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>TODAY Grows in Key Demo and Total Viewers Week Over Week<\/strong><\/p>\n\n\n\n<p><strong><u>TODAY HIGHLIGHTS<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"427\" height=\"101\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/11_image-2.png?resize=427%2C101&#038;ssl=1\" alt=\"\" class=\"wp-image-4450\" \/><\/figure>\n\n\n\n<p><strong>TODAY averaged 923,000 A25-54 viewers, leading GMA by +72,000 (+8%) and CBS This Morning by +349,000 (+61%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has now ranked #1 in the key demo for 86 consecutive weeks and 275 of the last 277 weeks<\/li><li>Week-over-week, TODAY posted the biggest increase in A25-54 viewership (+31,000) and widened its leads over both GMA (up 50%) and CBS (23% higher)<\/li><\/ul>\n\n\n\n<p><strong>TODAY averaged 658,000 A18-49 viewers, topping GMA by +96,000 (+17%) and CBS by +231,000 (+54%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY was the only morning news program to increase in A18-49 viewers week-over-week (+23,000).\u00a0 TODAY also improved its advantages over the competition: 75% higher vs. GMA and 21% higher vs. CBS<\/li><\/ul>\n\n\n\n<p><strong>TODAY averaged 3.167 million total viewers, +434,000 (+16%) higher than CBS This Morning&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY was the top-rated morning show on Wednesday, leading GMA by +26,000 total viewers<\/li><li>Week-over-week, TODAY increased its total viewership by +54,000 (+2%)\u00a0<\/li><\/ul>\n\n\n\n<p><strong>TODAY Digital saw more than 17.7 million unique visitors and nearly 36 million video starts across network platforms last week.&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY continues to overperform, reaching its second largest audience this year with 17.7M unique visitors (+6% WoW, +19% YoY)<ul><li>The brand had four articles that saw more than 1M on-net page views, led by&nbsp;<em>Brutally honest adoption ad for &#8216;demonic Chihuahua&#8217; goes viral&nbsp;<\/em>(1.9M PVs) &amp;<em>Pregnant HGTV star Erin Napier shares photo of her &#8216;weird&#8217; baby bump&nbsp;<\/em>(1.9M PVs)<\/li><\/ul><\/li><li>TODAY also drove 36M total video starts across on and off network platforms, up +6% versus the prior week<\/li><li>TODAY All Day had one of its top five strongest weeks this year, reaching 70K hours viewed and 569K video starts<\/li><\/ul>\n\n\n\n<p><strong><u>2020-21 SEASON-TO-DATE (9\/21\/2020-4\/18\/2021)<\/u><\/strong><\/p>\n\n\n\n<p><strong>TODAY has been #1 in A25-54 at this point of the season for six consecutive years and A18-49 for eight straight years<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Wins 275 out of 277 Weeks in A25-54 TODAY Tops GMA in Total Viewers Last Wednesday&nbsp; TODAY Grows in Key Demo and Total Viewers Week Over Week TODAY HIGHLIGHTS TODAY averaged 923,000 A25-54 viewers, leading GMA by +72,000 (+8%) and CBS This Morning by +349,000 (+61%) TODAY has now ranked #1 in the key [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/04\/20\/today-is-1-in-key-demo-grows-lead-over-gma\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO, GROWS LEAD OVER GMA<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":4449,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-4448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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TODAY Grows in Key Demo and Total Viewers Week Over Week TODAY HIGHLIGHTS TODAY averaged 923,000 A25-54 viewers, leading GMA by +72,000 (+8%) and CBS This Morning by +349,000 (+61%) TODAY has now ranked #1 in the key [...]Read More... from TODAY IS #1 IN KEY DEMO, GROWS LEAD OVER GMA","og_url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/04\/20\/today-is-1-in-key-demo-grows-lead-over-gma\/","og_site_name":"NBC News Press Releases","article_published_time":"2021-04-20T16:21:40+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2021\/04\/Today-no1-Twitter-Key-Demo-1200x675_86Weeks.jpg?fit=1200%2C675&ssl=1","type":"image\/jpeg"}],"author":"Sarah Coffey","twitter_card":"summary_large_image","twitter_creator":"@NBCNewsPR","twitter_site":"@NBCNewsPR","twitter_misc":{"Written by":"Sarah Coffey","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/04\/20\/today-is-1-in-key-demo-grows-lead-over-gma\/#article","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/04\/20\/today-is-1-in-key-demo-grows-lead-over-gma\/"},"author":{"name":"Sarah Coffey","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/ba615b709c853838a8f6739d02071335"},"headline":"TODAY IS #1 IN KEY DEMO, GROWS LEAD OVER GMA","datePublished":"2021-04-20T16:21:40+00:00","mainEntityOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/04\/20\/today-is-1-in-key-demo-grows-lead-over-gma\/"},"wordCount":305,"publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/04\/20\/today-is-1-in-key-demo-grows-lead-over-gma\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2021\/04\/Today-no1-Twitter-Key-Demo-1200x675_86Weeks.jpg?fit=1200%2C675&ssl=1","keywords":["feature"],"articleSection":["TODAY"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/04\/20\/today-is-1-in-key-demo-grows-lead-over-gma\/","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/04\/20\/today-is-1-in-key-demo-grows-lead-over-gma\/","name":"TODAY IS #1 IN KEY DEMO, GROWS LEAD OVER GMA - NBC News Press Releases","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/04\/20\/today-is-1-in-key-demo-grows-lead-over-gma\/#primaryimage"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/04\/20\/today-is-1-in-key-demo-grows-lead-over-gma\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2021\/04\/Today-no1-Twitter-Key-Demo-1200x675_86Weeks.jpg?fit=1200%2C675&ssl=1","datePublished":"2021-04-20T16:21:40+00:00","breadcrumb":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/04\/20\/today-is-1-in-key-demo-grows-lead-over-gma\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/04\/20\/today-is-1-in-key-demo-grows-lead-over-gma\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/04\/20\/today-is-1-in-key-demo-grows-lead-over-gma\/#primaryimage","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2021\/04\/Today-no1-Twitter-Key-Demo-1200x675_86Weeks.jpg?fit=1200%2C675&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2021\/04\/Today-no1-Twitter-Key-Demo-1200x675_86Weeks.jpg?fit=1200%2C675&ssl=1","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/04\/20\/today-is-1-in-key-demo-grows-lead-over-gma\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/"},{"@type":"ListItem","position":2,"name":"TODAY IS #1 IN KEY DEMO, GROWS LEAD OVER GMA"}]},{"@type":"WebSite","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","name":"NBC News Press Releases","description":"More Americans watch NBC News than any news organization in the world. 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