{"id":4418,"date":"2021-04-13T12:29:33","date_gmt":"2021-04-13T16:29:33","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=4418"},"modified":"2021-04-13T12:29:33","modified_gmt":"2021-04-13T16:29:33","slug":"today-is-1-in-key-demo-for-85-straight-weeks","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/04\/13\/today-is-1-in-key-demo-for-85-straight-weeks\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO FOR 85 STRAIGHT WEEKS"},"content":{"rendered":"\n<p><strong>TODAY Wins 274 out of 276 Weeks in A25-54<\/strong><\/p>\n\n\n\n<p><strong>TODAY Tops GMA in Total Viewers Last Wednesday\u00a0<\/strong><\/p>\n\n\n\n<p><strong>TODAY Is #1 in Key Demo Season to Date for 6th Straight Year<\/strong><\/p>\n\n\n\n<p>NEW YORK \u2013 April 13, 2021 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54. The win marks 85 straight weeks (274 out of 276 weeks) in first place. TODAY also won in total viewers Wednesday. For six straight years TODAY has been the number-one morning show in the all-important key demo at this point in the season.&nbsp;<\/p>\n\n\n\n<p>TODAY Digital saw its largest audience since February reaching nearly 17 million unique visitors last week and grew by 25% versus the prior year. Additionally, it also reached 31 million total video starts across network platforms.&nbsp;<\/p>\n\n\n\n<p><strong><u>TODAY HIGHLIGHTS<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"637\" height=\"146\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/10_image-1.png?resize=637%2C146&#038;ssl=1\" alt=\"\" class=\"wp-image-4419\" \/><\/figure>\n\n\n\n<p><strong>TODAY averaged 892,000 A25-54 viewers, leading GMA by +48,000 (+6%) and CBS This Morning by +284,000 (+47%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has now ranked #1 in the key demo for 85 consecutive weeks and 274 of the last 276 weeks<\/li><\/ul>\n\n\n\n<p><strong>TODAY averaged 635,000 A18-49 viewers, outperforming GMA by +77,000 (+14%) and CBS by +242,000 (+61%)<\/strong><\/p>\n\n\n\n<p><strong>TODAY averaged 3.112 million total viewers, +446,000 (+17%) more than CBS This Morning&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY was the top-rated morning show on Wednesday, leading GMA by +60,000 total viewers<\/li><\/ul>\n\n\n\n<p><strong>TODAY Digital saw its largest audience since February reaching nearly 17 million unique visitors last week.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Driven by coverage of Prince Philip&#8217;s death, TODAY saw its largest audience since early February, reaching nearly 17M unique visitors last week (+15% WoW, +25%YoY)<ul><li>The top article&nbsp;<em>Why Prince Philip walked with William and Harry at Princess Diana&#8217;s funeral&nbsp;<\/em>is the brand&#8217;s most-viewed article this year and among the top five articles on record (4.4M on-net page views)<\/li><\/ul><\/li><li>TODAY also reached 31M total video starts across on and off network platforms<ul><li>Last week&#8217;s top on-net video&nbsp;<em>Prince Philip has died at age 99&nbsp;<\/em>reached nearly 4M starts, making it TODAY&#8217;s most-viewed clip ever on on-net platforms<\/li><\/ul><\/li><li>TODAY All Day reached 66K hours viewed and 511K video starts with the average on-net viewer watching for nearly 30 minutes<\/li><\/ul>\n\n\n\n<p><strong><u>2020-21 SEASON-TO-DATE (9\/21\/2020-4\/11\/2021)<\/u><\/strong><\/p>\n\n\n\n<p><strong>TODAY has been #1 in A25-54 at this point of the season for six consecutive years and A18-49 for eight straight years&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>###&nbsp;<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Wins 274 out of 276 Weeks in A25-54 TODAY Tops GMA in Total Viewers Last Wednesday\u00a0 TODAY Is #1 in Key Demo Season to Date for 6th Straight Year NEW YORK \u2013 April 13, 2021 \u2013 NBC News\u2019 TODAY was the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/04\/13\/today-is-1-in-key-demo-for-85-straight-weeks\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO FOR 85 STRAIGHT WEEKS<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":4420,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[4],"class_list":["post-4418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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