{"id":4333,"date":"2021-03-16T10:40:40","date_gmt":"2021-03-16T14:40:40","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=4333"},"modified":"2021-03-16T10:40:40","modified_gmt":"2021-03-16T14:40:40","slug":"today-is-1-morning-show-for-81-straight-weeks-in-key-demo","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/03\/16\/today-is-1-morning-show-for-81-straight-weeks-in-key-demo\/","title":{"rendered":"TODAY IS #1 MORNING SHOW FOR 81 STRAIGHT WEEKS IN KEY DEMO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Wins 270 out of 272 Weeks in A25-54<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Maintains Top Spot in All-Important Demo for Six Years in a Row at this Point in the Season&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 March 16, 2020 \u2013 NBC News\u2019 TODAY was again the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54. The win marks 270 out of 272 weeks in first place. For six straight years TODAY has been the number-one morning show in the all-important key demo at this point in the season.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, TODAY Digital continues to grow in visitors and video starts, year-over-year. Across all platforms, TODAY saw more than 14 million unique visitors and nearly 40 million video starts last week.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY HIGHLIGHTS:&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>WEEK OF MARCH 8-14, 2021<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/4_image-7.png?resize=545%2C134&#038;ssl=1\" alt=\"\" class=\"wp-image-4342\" width=\"545\" height=\"134\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 1.012 million A25-54 viewers, leading GMA by +106,000 (+12%) and CBS This Morning by +331,000 (+48%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has now ranked #1 in the key demo for 81 consecutive weeks and 270 of the last 272 weeks<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 719,000 A18-49 viewers, outperforming GMA by +104,000 (+27%) and CBS by +309,000 (+69%)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 3.366 million total viewers, +107,000 (+3%) more than CBS This Morning&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Digital continues to grow in visitors and video starts, year-over-year.&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Across all platforms, TODAY reached 14.2M unique visitors (+3% YoY) and 39M video starts (+5% YoY) last week<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2020-21 SEASON-TO-DATE (9\/21\/2020-3\/14\/2021)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY has been #1 in A25-54 at this point of the season for six consecutive years and A18-49 for eight straight years&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\u2019s A25-54 advantage over GMA (+95,000) is 3% higher than the same point last season&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\u2019s A18-49 lead over GMA (+114,000) is on par with prior year, tied for it biggest advantage since the 2017-18 season<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wins 270 out of 272 Weeks in A25-54 Maintains Top Spot in All-Important Demo for Six Years in a Row at this Point in the Season&nbsp; NEW YORK \u2013 March 16, 2020 \u2013 NBC News\u2019 TODAY was again the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54. The [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/03\/16\/today-is-1-morning-show-for-81-straight-weeks-in-key-demo\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 MORNING SHOW FOR 81 STRAIGHT WEEKS IN KEY DEMO<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":4335,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-4333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY IS #1 MORNING SHOW FOR 81 STRAIGHT WEEKS IN KEY DEMO - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/03\/16\/today-is-1-morning-show-for-81-straight-weeks-in-key-demo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TODAY IS #1 MORNING SHOW FOR 81 STRAIGHT WEEKS IN KEY DEMO - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"Wins 270 out of 272 Weeks in A25-54 Maintains Top Spot in All-Important Demo for Six Years in a Row at this Point in the Season&nbsp; NEW YORK \u2013 March 16, 2020 \u2013 NBC News\u2019 TODAY was again the number-one morning show last week topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54. 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