{"id":4295,"date":"2021-03-02T11:44:45","date_gmt":"2021-03-02T16:44:45","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=4295"},"modified":"2021-03-02T11:44:45","modified_gmt":"2021-03-02T16:44:45","slug":"today-is-1-morning-show-in-key-demo-for-66-straight-months","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/03\/02\/today-is-1-morning-show-in-key-demo-for-66-straight-months\/","title":{"rendered":"TODAY IS #1 MORNING SHOW IN KEY DEMO FOR 66 STRAIGHT MONTHS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><strong>More than Doubles A25-54 Lead over GMA Last Month&nbsp;<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Wins Across the Board Wednesday And Friday&nbsp;<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Only Morning Show to Grow in Key Demo Week-over-Week<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>\u2018TODAY All Day\u2019 Streaming Channel Delivers Best Month Ever&nbsp;<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 March 2, 2021 \u2013 NBC News\u2019 TODAY was the number-one morning show for the month of February, topping ABC\u2019s \u201cGood Morning America\u201d (GMA) and \u201cCBS This Morning\u201d in the key demo. TODAY has now won in A25-54 for 66 straight months, 79 weeks in a row and for 268 out of the past 270 weeks. Versus last month, TODAY added the most key demo viewers, more than doubling its lead over GMA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Last week, TODAY was the only morning show to grow in the all-important demo and delivered its largest lead over GMA in 13 weeks. On Wednesday and Friday, TODAY won the ratings race across the board.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Season-to-date, TODAY is first in the demo most-coveted by news advertisers \u2014 a position it has steadily held at this point in the season for six years in a row.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For TODAY Digital, the last three months were the strongest on record, with streaming channel \u201cTODAY All Day\u201d delivering its best month yet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY HIGHLIGHTS<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span style=\"text-decoration: underline\">Month of February 2021<\/span><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/10_image-2.png?resize=490%2C119&#038;ssl=1\" alt=\"\" class=\"wp-image-4300\" width=\"490\" height=\"119\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY ranked #1 in A25-54 for the 66<\/strong><strong><sup>th<\/sup><\/strong><strong> consecutive month<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY averaged 1.010 million A25-54 viewers, leading GMA by +112,000 (+12%) and CBS This Morning by +374,000 (+59%)<\/li><li>This was TODAY biggest monthly demo win over GMA since November and widest February advantage since 2019<\/li><li>Month-over-month, TODAY added the most A25-54 viewers (+12,000, or +1%) and more than doubled its demo lead over GMA (+112,000 vs. +53,000 in January)<\/li><li>TODAY\u2019s A25-54 lead over GMA increased by 40% compared to February 2020&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY ranked #1 in A18-49 for the 71<\/strong><strong><sup>st<\/sup><\/strong><strong> consecutive month<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY averaged 727,000 A18-49 viewers, +119,000 (+20%) higher than GMA and +277,000 (+62%) more than CBS<\/li><li>This was TODAY biggest monthly A18-49 win over GMA since November and widest February lead since 2019<\/li><li>Month-over-month, TODAY\u2019s A18-49 audience grew by +12,000 viewers (+2%) and the show improved its lead over GMA by 89% (+119,000 vs. +63,000 in January)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 3.402 million total viewers, leading CBS by +544,000 (+19%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY posted the biggest growth in total viewership compared to January (+96,000, or +3%), reduced GMA\u2019s lead by 39%, and increased its advantage over CBS by 6%<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WEEK OF FEBRUARY 22-28, 2021<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/9_image-1.png?resize=496%2C116&#038;ssl=1\" alt=\"\" class=\"wp-image-4297\" width=\"496\" height=\"116\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 1.034 million A25-54 viewers, leading GMA by +153,000 (+17%) and CBS This Morning by +468,000 (+83%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has now ranked #1 in the key demo for 79 consecutive weeks and 268 of the last 270 weeks<\/li><li>This was TODAY\u2019s biggest A25-54 audience since the week of 1\/4\/2021 (a six-week high) and widest advantage over CBS since the week of 1\/18\/2021 (best in four weeks)<\/li><li>Compared to the same week last year, TODAY more than doubled its demo lead over GMA (+153,000 vs. +68,000 prior year, a 125% increase)<\/li><li>TODAY was the only program to increase in A25-54 viewers week-over-week (+8,000, or +1%); TODAY also widened its lead over GMA by 87% (+153,000 vs. +82,000 prior week) and CBS by 26% (+468,000 vs. +370,000 prior week)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 735,000 A18-49 viewers, topping GMA by +140,000 (+23%) and CBS by +331,000 (+82%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY is the #1 ranked morning show in A18-49 for the 75<sup>th<\/sup> consecutive week and 287<sup>th<\/sup> of the last 290 weeks<\/li><li>TODAY\u2019s A18-49 lead over CBS hit a 13-week high (since Thanksgiving Week, 11\/23\/2020)<\/li><li>Week-over-week, TODAY\u2019s A18-49 lead over GMA rose by 97% (+140,000 vs. 71,000 prior week) and over CBS by 16% (+331,000 vs. +285,000 prior week)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 3.399 million total viewers, beating CBS This Morning by +705,000 (+19%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>This was TODAY\u2019s narrowest total viewer gap vs. GMA in eight week (since week of 12\/28\/2020) and largest advantage over CBS in 13 weeks (since week of 11\/23\/2020)<\/li><li>Compared to the same week last season, TODAY reduced the total viewer gap vs. GMA by 38%<\/li><li>Week-over-week, TODAY\u2019s total viewer gap vs. GMA narrowed by 40% while its lead over CBS increased by 21%<\/li><li>TODAY posted first-place finishes in total viewers on both Wednesday and Friday morning<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span style=\"text-decoration: underline\">2020-21 SEASON-TO-DATE (9\/21\/2020-2\/28\/2021)<\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY has been #1 in A25-54 at this point of the season for six consecutive years and A18-49 for eight straight years&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\u2019s A25-54 advantage over GMA (+91,000) is 2% better than the same point last season&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\u2019s A18-49 lead over GMA (+112,000) is 4% higher than prior year and its best advantage in three seasons<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span style=\"text-decoration: underline\">TODAY Digital<\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The last three months were TODAY Digital\u2019s strongest on record<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>In February, TODAY saw its third largest digital audience on record with more than 50M unique visitors (+39% YoY)<\/li><li>TODAY also reached more than 100M on-net page views in February, its fifth month in a row with more than 100M PVs (+22% YoY)<\/li><li>TODAY\u2019s streaming channel, TODAY All Day, had its strongest month ever<\/li><li>Last week, TODAY Digital reached 14.5M unique visitors, up +50% vs. the prior year<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Source: Adobe Analytics and Partner Portals<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"># # #<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More than Doubles A25-54 Lead over GMA Last Month&nbsp; Wins Across the Board Wednesday And Friday&nbsp; Only Morning Show to Grow in Key Demo Week-over-Week \u2018TODAY All Day\u2019 Streaming Channel Delivers Best Month Ever&nbsp; NEW YORK \u2013 March 2, 2021 \u2013 NBC News\u2019 TODAY was the number-one morning show for the month of February, topping [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/03\/02\/today-is-1-morning-show-in-key-demo-for-66-straight-months\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 MORNING SHOW IN KEY DEMO FOR 66 STRAIGHT MONTHS<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":4298,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-4295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY IS #1 MORNING SHOW IN KEY DEMO FOR 66 STRAIGHT MONTHS - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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