{"id":4276,"date":"2021-02-23T10:56:21","date_gmt":"2021-02-23T15:56:21","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=4276"},"modified":"2021-02-23T10:56:21","modified_gmt":"2021-02-23T15:56:21","slug":"today-outperforms-gma-and-cbs-for-78-straight-weeks-in-key-demo","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/02\/23\/today-outperforms-gma-and-cbs-for-78-straight-weeks-in-key-demo\/","title":{"rendered":"TODAY OUTPERFORMS GMA AND CBS FOR 78 STRAIGHT WEEKS IN KEY DEMO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Posts Greatest A25-54 Audience in Six Weeks<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Delivers Largest Total Viewer Audience in 12 Weeks&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Maintains Top Spot in All-Important Demo for Six Years in a Row at this Point in the Season&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 Feb. 23, 2021 \u2013 Once again, NBC News\u2019 TODAY won the all-important demo, beating ABC\u2019s \u201cGood Morning America\u201d and \u201cCBS This Morning\u201d for 78 consecutive weeks and 267 out of the past 269 weeks. TODAY also drew a six-week A25-54 audience high last week and delivered its largest total viewer audience since Thanksgiving week 12 weeks ago.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NBC News\u2019 morning show continues its winning streak in the key demo for the season too. TODAY is holding on to the top spot in the demo most-coveted by news advertisers at this point in the season \u2013 a position it has maintained for six straight years.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY HIGHLIGHTS:&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>WEEK OF FEBRUARY 15-21, 2021<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/3_image-7.png?resize=530%2C92&#038;ssl=1\" alt=\"\" class=\"wp-image-4284\" width=\"530\" height=\"92\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 1.032 million A25-54 viewers, outperforming GMA by +68,000 (+7%) and CBS This Morning by +357,000 (+53%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has now ranked #1 in the key demo for 78 consecutive weeks and 267 of the last 269 weeks<\/li><li>This was TODAY\u2019s biggest A25-54 audience since the week of 1\/4\/2021 (a six-week high) and widest advantage over CBS since the week of 1\/18\/2021 (best in four weeks)<\/li><li>Week-over-week, TODAY saw a +44,000 (+4%) increase in A25-54 viewership and improved its lead over CBS by 21% (+357,000 vs. +294,000 prior week); Vs. prior week, CBS was down -3%<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 742,000 A18-49 viewers, leading GMA by +59,000 (+9%) and CBS This Morning by +274,000 (+58%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY is the #1 ranked morning show in A18-49 for the 74<sup>th<\/sup> consecutive week and 286<sup>th<\/sup> of the last 289 weeks<\/li><li>TODAY posted its best A18-49 delivery in six weeks (since week of 1\/4\/2021) and widest advantage over CBS in five weeks (since week of 1\/11\/2021)<\/li><li>Compared to prior week, TODAY\u2019s A18-49 delivery increased by +21,000 viewers (+3%) while its lead over CBS widened by 27% (+274,000 vs. +215,000 prior week); Vs. prior week, CBS was down -7%<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 3.535 million total viewers, beating CBS This Morning by +554,000 (+19%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY posted its biggest total viewership since the week of Thanksgiving (11\/23\/2020) and best advantage over CBS in five weeks (since week of 1\/11\/2021)<\/li><li>TODAY saw an increase of +206,000 total viewers week-over-week and a 58% improvement in its lead vs. CBS (+554,000 vs. +351,000 prior week)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2020-21 SEASON-TO-DATE (9\/21\/2020-2\/21\/2021)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY has been #1 in A25-54 at this point of the season for six consecutive years and A18-49 for eight straight years&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\u2019s A18-49 lead over GMA (+110,000) is 3% higher than prior year and its best advantage in three seasons<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"># # #<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Posts Greatest A25-54 Audience in Six Weeks Delivers Largest Total Viewer Audience in 12 Weeks&nbsp; Maintains Top Spot in All-Important Demo for Six Years in a Row at this Point in the Season&nbsp; NEW YORK \u2013 Feb. 23, 2021 \u2013 Once again, NBC News\u2019 TODAY won the all-important demo, beating ABC\u2019s \u201cGood Morning America\u201d and [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/02\/23\/today-outperforms-gma-and-cbs-for-78-straight-weeks-in-key-demo\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY OUTPERFORMS GMA AND CBS FOR 78 STRAIGHT WEEKS IN KEY DEMO<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":4277,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-4276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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Maintains Top Spot in All-Important Demo for Six Years in a Row at this Point in the Season&nbsp; NEW YORK \u2013 Feb. 23, 2021 \u2013 Once again, NBC News\u2019 TODAY won the all-important demo, beating ABC\u2019s \u201cGood Morning America\u201d and [...]Read More... from TODAY OUTPERFORMS GMA AND CBS FOR 78 STRAIGHT WEEKS IN KEY DEMO","og_url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/02\/23\/today-outperforms-gma-and-cbs-for-78-straight-weeks-in-key-demo\/","og_site_name":"NBC News Press Releases","article_published_time":"2021-02-23T15:56:21+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2021\/02\/Today-no1-Twitter-Key-Demo-1200x675_78weeks.jpg?fit=1200%2C675&ssl=1","type":"image\/jpeg"}],"author":"Sarah Coffey","twitter_card":"summary_large_image","twitter_creator":"@NBCNewsPR","twitter_site":"@NBCNewsPR","twitter_misc":{"Written by":"Sarah Coffey","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/02\/23\/today-outperforms-gma-and-cbs-for-78-straight-weeks-in-key-demo\/#article","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/02\/23\/today-outperforms-gma-and-cbs-for-78-straight-weeks-in-key-demo\/"},"author":{"name":"Sarah Coffey","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/ba615b709c853838a8f6739d02071335"},"headline":"TODAY OUTPERFORMS GMA AND CBS FOR 78 STRAIGHT WEEKS IN KEY DEMO","datePublished":"2021-02-23T15:56:21+00:00","mainEntityOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/02\/23\/today-outperforms-gma-and-cbs-for-78-straight-weeks-in-key-demo\/"},"wordCount":424,"publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/02\/23\/today-outperforms-gma-and-cbs-for-78-straight-weeks-in-key-demo\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2021\/02\/Today-no1-Twitter-Key-Demo-1200x675_78weeks.jpg?fit=1200%2C675&ssl=1","keywords":["feature"],"articleSection":["TODAY"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/02\/23\/today-outperforms-gma-and-cbs-for-78-straight-weeks-in-key-demo\/","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/02\/23\/today-outperforms-gma-and-cbs-for-78-straight-weeks-in-key-demo\/","name":"TODAY OUTPERFORMS GMA AND CBS FOR 78 STRAIGHT WEEKS IN KEY DEMO - NBC News Press Releases","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/02\/23\/today-outperforms-gma-and-cbs-for-78-straight-weeks-in-key-demo\/#primaryimage"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/02\/23\/today-outperforms-gma-and-cbs-for-78-straight-weeks-in-key-demo\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2021\/02\/Today-no1-Twitter-Key-Demo-1200x675_78weeks.jpg?fit=1200%2C675&ssl=1","datePublished":"2021-02-23T15:56:21+00:00","breadcrumb":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/02\/23\/today-outperforms-gma-and-cbs-for-78-straight-weeks-in-key-demo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/02\/23\/today-outperforms-gma-and-cbs-for-78-straight-weeks-in-key-demo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/02\/23\/today-outperforms-gma-and-cbs-for-78-straight-weeks-in-key-demo\/#primaryimage","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2021\/02\/Today-no1-Twitter-Key-Demo-1200x675_78weeks.jpg?fit=1200%2C675&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2021\/02\/Today-no1-Twitter-Key-Demo-1200x675_78weeks.jpg?fit=1200%2C675&ssl=1","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/02\/23\/today-outperforms-gma-and-cbs-for-78-straight-weeks-in-key-demo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/"},{"@type":"ListItem","position":2,"name":"TODAY OUTPERFORMS GMA AND CBS FOR 78 STRAIGHT WEEKS IN KEY DEMO"}]},{"@type":"WebSite","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","name":"NBC News Press Releases","description":"More Americans watch NBC News than any news organization in the world. 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