{"id":4261,"date":"2021-02-18T08:52:59","date_gmt":"2021-02-18T13:52:59","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=4261"},"modified":"2021-02-18T08:52:59","modified_gmt":"2021-02-18T13:52:59","slug":"nbc-news-digital-has-best-january-on-record-tops-1-2-billion-video-views-across-all-platforms","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/02\/18\/nbc-news-digital-has-best-january-on-record-tops-1-2-billion-video-views-across-all-platforms\/","title":{"rendered":"NBC NEWS DIGITAL HAS BEST JANUARY ON RECORD, TOPS 1.2 BILLION VIDEO VIEWS ACROSS ALL PLATFORMS"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>Record month for MSNBC and TODAY video views and unique visitors<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>NBC News Digital sees year-over-year growth in unique visitors, video views and hours watched<\/em><\/p>\n\n\n\n<p>February 18, 2021 &#8212; NBC News Digital had its best January ever, growing its video views by <strong>86%<\/strong> year-over-year to reach more than <strong>1.2 billion<\/strong> <strong>video starts<\/strong> for the second time in three months. NBC News Digital also reached <strong>115 million hours viewed<\/strong> across its platforms, up <strong>+208%<\/strong> year-over-year.<\/p>\n\n\n\n<p>It was the best month ever for News Digital\u2019s owned platforms with more than <strong>223 million video views<\/strong> (<strong>+21%<\/strong> year-over-year). MSNBC specifically drove more than <strong>100 million on-net video views<\/strong>, breaking records and exceeding its record November 2020 levels.&nbsp;<\/p>\n\n\n\n<p>NBC News NOW had more than <strong>46 million hours viewed<\/strong> in January, up more than <strong>30x<\/strong> year-over-year. It was the streaming platform\u2019s second best month ever. Viewers watched NBC News NOW on-net for an average of <strong>42 minutes <\/strong>at a time.&nbsp;<\/p>\n\n\n\n<p>According to comScore, NBC News Digital reached <strong>141<\/strong> <strong>million unique visitors<\/strong> in January, up <strong>20%<\/strong> year-over-year. It was one of News Digital\u2019s top three largest audiences ever. TODAY (<strong>60 million unique visitors<\/strong>) and MSNBC (<strong>29 million unique visitors<\/strong>) both reached record audience levels, with NBC News having its third best audience month ever.&nbsp;<\/p>\n\n\n\n<p>Additional highlights:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>NBCNews.com saw more than <strong>100 million unique visitors<\/strong>, their third best month ever.&nbsp;<\/li><li>More than <strong>90% <\/strong>of NBC News <em>Stay Tuned<\/em> viewers are under the age of 35.<\/li><li>MSNBC.com saw a record <strong>470 million video views <\/strong>and <strong>29 million unique visitors<\/strong>.<\/li><li>TODAY Digital saw a record <strong>200<\/strong> <strong>million video views <\/strong>and <strong>60 million unique visitors.&nbsp;<\/strong><\/li><li>News Digital saw a record <strong>94 million<\/strong> <strong>video views<\/strong> on Twitter.<\/li><li>The NBC News mobile app had one of its three largest audiences ever with <strong>1.7 million users<\/strong> accessing the app in January.<\/li><\/ul>\n\n\n\n<p><em>*Sources: Comscore Media Metrix, January 2021, U.S. desktop internet population 2+ and mobile internet population 13+ years old; Adobe Analytics and Partner Portals, January 2021<\/em><\/p>\n\n\n\n<p><strong>For more information, contact:&nbsp;<\/strong><\/p>\n\n\n\n<p>Emily Passer<br \/>NBC News Digital<br \/>Emily.Passer@nbcuni.com<\/p>\n\n\n\n<p><strong>About NBCUniversal News Group:&nbsp;<\/strong><\/p>\n\n\n\n<p>More Americans watch NBC News, MSNBC and CNBC than any news organization in the world. NBC News\u2019 leading and award-winning television news broadcasts include TODAY, NBC Nightly News with Lester Holt, Meet the Press with Chuck Todd and Dateline NBC. MSNBC is the #2 network across all of cable and the premiere destination for breaking news, award-winning content, in-depth analysis and informed perspectives. CNBC is the recognized world leader in business news and provides real-time financial market coverage, business and general news content, and primetime reality programming, consumed by more than 557 million people per month across all platforms. The rapidly-growing NBC News Digital Group &#8211; including its streaming news services NBC News NOW and TODAY All Day &#8211; and the network\u2019s award-winning original podcast and audio unit provide continuous content to consumers wherever they are, whenever they want it.<\/p>\n\n\n\n<p>NBC News, MSNBC and CNBC are part of the NBCUniversal News Group, a division of NBCUniversal, which is owned by Comcast Corporation. For more information about NBCUniversal, please visit <a href=\"http:\/\/www.nbcuniversal.com\">www.NBCUniversal.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Record month for MSNBC and TODAY video views and unique visitors NBC News Digital sees year-over-year growth in unique visitors, video views and hours watched February 18, 2021 &#8212; NBC News Digital had its best January ever, growing its video views by 86% year-over-year to reach more than 1.2 billion video starts for the second [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/02\/18\/nbc-news-digital-has-best-january-on-record-tops-1-2-billion-video-views-across-all-platforms\/\">Read More&#8230;<span class=\"screen-reader-text\"> from NBC NEWS DIGITAL HAS BEST JANUARY ON RECORD, TOPS 1.2 BILLION VIDEO VIEWS ACROSS ALL PLATFORMS<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":4267,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[30],"tags":[4],"class_list":["post-4261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nbc-news-digital","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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