{"id":4251,"date":"2021-02-17T11:03:52","date_gmt":"2021-02-17T16:03:52","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=4251"},"modified":"2021-02-17T11:03:52","modified_gmt":"2021-02-17T16:03:52","slug":"today-is-1-morning-show-for-77-straight-weeks-in-a25-54","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/02\/17\/today-is-1-morning-show-for-77-straight-weeks-in-a25-54\/","title":{"rendered":"TODAY IS #1 MORNING SHOW FOR 77 STRAIGHT WEEKS IN A25-54"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><strong>Doubles Demo Lead to Deliver Largest Advantage over ABC&#8217;s &#8216;Good Morning America&#8217; in 11 Weeks<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Beats GMA and CBS \u2018This Morning\u2019 across the Board Wednesday AND Narrows Total Viewer Gap versus GMA Week-over-Week and Year-over-Year<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Maintains Top Spot in All-Important Demo Season-to-Date, Extends Winning Streak at this Point in the Season for Six Years in a Row<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 Feb. 17, 2021 \u2013 Last week, NBC News\u2019 TODAY once again beat ABC\u2019s \u201cGood Morning America\u201d (GMA) and \u201cCBS This Morning\u201d in the demo most-coveted by news advertisers, marking 77 straight weeks, and 266 out of the past 268 weeks, in first place. TODAY not only won, but also more than doubled its A25-54 lead over GMA \u2013 the largest advantage over ABC\u2019s morning show in 11 weeks.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TODAY also narrowed the total viewer gap against GMA both week-over-week and year-over-year, and was the number-one morning show across the board on Wednesday.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the season, TODAY extended its winning streak in A25-54, holding on to the top spot at this point in the season for six consecutive years.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY HIGHLIGHTS:&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>WEEK OF FEBRUARY 8-14, 2021<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"453\" height=\"115\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/6_image-3.png?resize=453%2C115&#038;ssl=1\" alt=\"\" class=\"wp-image-4252\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 989,000 A25-54 viewers, leading GMA by +138,000 (+16%) and CBS This Morning by +294,000 (42%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has now ranked #1 in the key demo for 77 consecutive weeks and 266 of the last 268 weeks<\/li><li>This was TODAY\u2019s widest A25-54 advantage over GMA in 11 weeks<\/li><li>Compared to the same week last season, TODAY\u2019s demo lead over GMA increased by 79%<\/li><li>TODAY more than doubled its A25-54 lead over GMA week-over-week (+138,000 vs. +66,000 prior week, an increase of 109%)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 720,000 A18-49 viewers, leading GMA by +153,000 (+27%) and CBS This Morning by +215,000 (+43%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY is the #1 ranked morning show in A18-49 for the 73<sup>rd<\/sup> consecutive week and 285<sup>th<\/sup>of the last 288 weeks<\/li><li>TODAY\u2019s A18-49 lead over GMA hit an 11-week high, best since Thanksgiving Week (week of 11\/23\/2020)<\/li><li>TODAY improved its A18-49 lead over GMA by 44% versus the same week last year<\/li><li>Week-over-week, TODAY\u2019s A18-49 delivery increased by +4,000 viewers while its lead over GMA widened by 46%&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 3.328 million total viewers, beating CBS This Morning by +526,000 (+18%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY posted its closest total viewer gap vs. GMA in six weeks<\/li><li>TODAY ranked #1 in total viewers on Wednesday morning<\/li><li>Compared to the same week last season, TODAY narrowed the total viewer gap vs. GMA by 14%<\/li><li>TODAY improved its total viewer gap vs. GMA by 39% week-over-week<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2020-21 SEASON-TO-DATE (9\/21\/2020-2\/14\/2021)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY has been #1 in A25-54 at this point of the season for six consecutive years and A18-49 for eight straight years&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\u2019s A18-49 lead over GMA (+112,000) is 6% higher than prior year and its best advantage in three seasons<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"># # #<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Doubles Demo Lead to Deliver Largest Advantage over ABC&#8217;s &#8216;Good Morning America&#8217; in 11 Weeks Beats GMA and CBS \u2018This Morning\u2019 across the Board Wednesday AND Narrows Total Viewer Gap versus GMA Week-over-Week and Year-over-Year Maintains Top Spot in All-Important Demo Season-to-Date, Extends Winning Streak at this Point in the Season for Six Years in [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/02\/17\/today-is-1-morning-show-for-77-straight-weeks-in-a25-54\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 MORNING SHOW FOR 77 STRAIGHT WEEKS IN A25-54<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":4253,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-4251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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