{"id":4225,"date":"2021-02-09T10:39:48","date_gmt":"2021-02-09T15:39:48","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=4225"},"modified":"2021-02-09T10:39:48","modified_gmt":"2021-02-09T15:39:48","slug":"today-is-most-watched-morning-show-in-key-demo-for-76-straight-weeks","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/02\/09\/today-is-most-watched-morning-show-in-key-demo-for-76-straight-weeks\/","title":{"rendered":"TODAY IS MOST-WATCHED MORNING SHOW IN KEY DEMO FOR 76 STRAIGHT WEEKS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Beats GMA and CTM in A25-54 Season-to-Date, Securing the #1 Spot at this Point in the Season for Six Years in a Row<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Only Morning Show to Increase Total Viewer Audience Last Week<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 Feb. 9, 2021 \u2013 NBC News\u2019 TODAY is once-again the number-one morning show in the all-important key demo after winning the top spot last week, marking 76 weeks in a row. TODAY has beat ABC\u2019s \u201cGood Morning America\u201d (GMA) and \u201cCBS This Morning\u201d (CTM) for 265 of the past 267 weeks. For the season-to-date, TODAY is the most-watched morning show in A25-54, and has been at this point in the season for six consecutive years.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plus, TODAY was the only morning show that also increased its total viewership last week &#8212; both GMA and CBS saw their numbers decline.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY HIGHLIGHTS:&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>WEEK OF FEBRUARY 1-7, 2021<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/9_image-2.png?resize=455%2C143&#038;ssl=1\" alt=\"\" class=\"wp-image-4227\" width=\"455\" height=\"143\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 991,000 A25-54 viewers, leading GMA by +66,000 (+7%) and CBS This Morning by +354,000 (+56%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has now ranked #1 in the key demo for 76 consecutive weeks and 265 of the last 267 weeks<\/li><li>TODAY increased its A25-54 lead over CBS by 12% week-over-week<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 717,000 A18-49 viewers, leading GMA by +105,000 (+17%) and CBS by +272,000 (+61%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY is the #1 ranked morning show in A18-49 for the 72<sup>nd<\/sup> consecutive week and 284<sup>th<\/sup> of the last 287 weeks<\/li><li>TODAY posted its best A18-49 lead over GMA in five weeks<\/li><li>Week-over-week, TODAY improved its lead over GMA by 50% and CBS by 24%<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 3.383 million total viewers, beating CBS This Morning by +526,000 (+18%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>This was TODAY\u2019s closest P2+ gap vs. GMA in five weeks<\/li><li>TODAY was the only morning show to increase its total viewership vs prior week (+59,000, or +2%) &nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2020-21 SEASON-TO-DATE (9\/21\/2020-2\/7\/2021)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY has been #1 in A25-54 at this point of the season for six consecutive years and A18-49 for eight straight years&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\u2019s A18-49 lead over GMA (+110,000) is 4% higher than prior year and its best advantage in three seasons<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"># # #<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beats GMA and CTM in A25-54 Season-to-Date, Securing the #1 Spot at this Point in the Season for Six Years in a Row Only Morning Show to Increase Total Viewer Audience Last Week NEW YORK \u2013 Feb. 9, 2021 \u2013 NBC News\u2019 TODAY is once-again the number-one morning show in the all-important key demo after [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/02\/09\/today-is-most-watched-morning-show-in-key-demo-for-76-straight-weeks\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS MOST-WATCHED MORNING SHOW IN KEY DEMO FOR 76 STRAIGHT WEEKS<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":4226,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-4225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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