{"id":4188,"date":"2021-01-26T10:45:35","date_gmt":"2021-01-26T15:45:35","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=4188"},"modified":"2021-01-26T10:45:35","modified_gmt":"2021-01-26T15:45:35","slug":"today-wins-key-demo-for-74-straight-weeks","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/01\/26\/today-wins-key-demo-for-74-straight-weeks\/","title":{"rendered":"TODAY WINS KEY DEMO FOR 74 STRAIGHT WEEKS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>More than Triples Lead over GMA in A25-54 Last Week<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Delivers Four-Week High in Total Viewers<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>#1 Morning Show in All-Important Demo Season-to-Date<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 Jan. 26, 2020 \u2013 For 74 weeks in-a-row, NBC News\u2019 TODAY has been the number-one morning show in the demo most coveted by news advertisers beating ABC\u2019s \u201cGood Morning America\u201d (GMA) and \u201cCBS This Morning\u201d for the past 263 out of 265 weeks. Last week, TODAY more than tripled its lead over GMA in the key demo. TODAY also posted a four-week high in total viewers.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the season, TODAY is holding on to its top spot status in A25-54 &#8212; a position it\u2019s maintained at this point for six consecutive seasons.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY HIGHLIGHTS:&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>WEEK OF 1\/18\/2021 &#8211; 1\/24\/2021<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"489\" height=\"119\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/3_image-5.png?resize=489%2C119&#038;ssl=1\" alt=\"\" class=\"wp-image-4191\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 967,000 A25-54 viewers, leading GMA by +39,000 (+4%) and CBS This Morning by +358,000 (+59%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has now ranked #1 in the key demo for 74 consecutive weeks and 263 of the last 265 weeks<\/li><li>TODAY more than tripled its demo lead over GMA week-over-week (+39,000 vs. +12,000 prior week)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 684,000 A18-49 viewers, leading GMA by +28,000 (+4%) and CBS by +240,000 (+54%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY is the #1 ranked morning show in A18-49 for the 70<sup>th<\/sup> consecutive week and 282<sup>nd<\/sup> of the last 285 weeks<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 3.323 million total viewers, beating CBS This Morning by +502,000 (+18%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY had its best total viewer delivery in four weeks<\/li><li>Week-over-week, TODAY added +39,000 viewers to its total audience and narrowed the gap vs. GMA by 17%<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2020-21 SEASON-TO-DATE (9\/21\/2020-1\/24\/2020)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY has ranked #1 in both A25-54 and A18-49 at this point of the season for 6 consecutive years<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\u2019s A18-49 lead over GMA (+112,000) is 7% higher than prior year and its biggest advantage in three seasons<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"># # #<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More than Triples Lead over GMA in A25-54 Last Week Delivers Four-Week High in Total Viewers #1 Morning Show in All-Important Demo Season-to-Date NEW YORK \u2013 Jan. 26, 2020 \u2013 For 74 weeks in-a-row, NBC News\u2019 TODAY has been the number-one morning show in the demo most coveted by news advertisers beating ABC\u2019s \u201cGood Morning [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/01\/26\/today-wins-key-demo-for-74-straight-weeks\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY WINS KEY DEMO FOR 74 STRAIGHT WEEKS<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":4190,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-4188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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