{"id":4176,"date":"2021-01-20T10:44:38","date_gmt":"2021-01-20T15:44:38","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=4176"},"modified":"2021-01-20T10:44:38","modified_gmt":"2021-01-20T15:44:38","slug":"today-is-1-morning-show-in-key-demo-for-73-straight-weeks","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/01\/20\/today-is-1-morning-show-in-key-demo-for-73-straight-weeks\/","title":{"rendered":"TODAY IS #1 MORNING SHOW IN KEY DEMO FOR 73 STRAIGHT WEEKS"},"content":{"rendered":"\n<p><strong>Beats GMA in A25-54 Again and Narrows Total Viewer Gap by 20% Last Week<\/strong><\/p>\n\n\n\n<p><strong>Increases Across-The-Board Lead Over CBS Week-Over-Week<\/strong><\/p>\n\n\n\n<p><strong><strong>Maintains Top Spot in All-Important Demo Season-to-Date for Six Consecutive Years<\/strong><\/strong><\/p>\n\n\n\n<p>NEW YORK \u2013 Jan. 20, 2020 \u2013 Last week, NBC News\u2019 TODAY again won the demo most-important to news advertisers, marking 73 weeks-in-a-row at number-one, and beating ABC\u2019s \u201cGood Morning America\u201d (GMA) and \u201cCBS This Morning\u201d (CTM) in A25-54 for 262 out of the past 264 weeks. TODAY also narrowed the total viewer gap versus GMA compared to the prior week by 20 percent, and increased its lead across-the-board against CTM.<\/p>\n\n\n\n<p>For six years in a row, TODAY has been the winner in the key demo at this point in the season.<\/p>\n\n\n\n<p><strong>TODAY HIGHLIGHTS:\u00a0<\/strong><\/p>\n\n\n\n<p><strong><u>WEEK OF 1\/11\/2021 &#8211; 1\/17\/2021<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"139\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/5_image-3.png?resize=640%2C139&#038;ssl=1\" alt=\"\" class=\"wp-image-4177\" \/><\/figure>\n\n\n\n<p><strong>TODAY averaged 988,000 A25-54 viewers, leading GMA by +42,000 (+4%) and CBS This Morning by +387,000 (+59%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has now ranked #1 in the key demo for 73 consecutive weeks and 262 of the last 264 weeks<\/li><li>Week-over-week, TODAY\u2019s A25-54 lead over CBS was up by 1%<\/li><\/ul>\n\n\n\n<p><strong>TODAY averaged 717,000 A18-49 viewers, leading GMA by +44,000 (+7%) and CBS by +307,000 (+75%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY is the #1 ranked morning show in A18-49 for the 69<sup>th<\/sup> consecutive week and 281<sup>st<\/sup> of the last 284 weeks<\/li><li>Week-over-week, TODAY increased its A18-49 lead over CBS by 6%<\/li><\/ul>\n\n\n\n<p><strong>TODAY averaged 3.284 million total viewers, beating CBS This Morning by +579,000 (+21%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Week-over-week, TODAY improved its total viewer gap versus GMA (20% closer) and advantage over CBS (14% higher)<\/li><\/ul>\n\n\n\n<p><strong><u>2020-21 SEASON-TO-DATE (9\/21\/2020-1\/17\/2020)<\/u><\/strong><\/p>\n\n\n\n<p><strong>TODAY has ranked #1 in both A25-54 and A18-49 at this point of the season for 6 consecutive years<\/strong><\/p>\n\n\n\n<p><strong>TODAY\u2019s A18-49 lead over GMA (+120,000) is 14% higher than prior year and its biggest advantage in three seasons<\/strong><\/p>\n\n\n\n<p># # #<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Beats GMA in A25-54 Again and Narrows Total Viewer Gap by 20% Last Week Increases Across-The-Board Lead Over CBS Week-Over-Week Maintains Top Spot in All-Important Demo Season-to-Date for Six Consecutive Years NEW YORK \u2013 Jan. 20, 2020 \u2013 Last week, NBC News\u2019 TODAY again won the demo most-important to news advertisers, marking 73 weeks-in-a-row at [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/01\/20\/today-is-1-morning-show-in-key-demo-for-73-straight-weeks\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 MORNING SHOW IN KEY DEMO FOR 73 STRAIGHT WEEKS<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":4178,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-4176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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