{"id":4135,"date":"2021-01-06T10:34:49","date_gmt":"2021-01-06T15:34:49","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=4135"},"modified":"2021-01-06T10:34:49","modified_gmt":"2021-01-06T15:34:49","slug":"today-is-1-morning-show-in-key-demo-for-71-straight-weeks","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/01\/06\/today-is-1-morning-show-in-key-demo-for-71-straight-weeks\/","title":{"rendered":"TODAY IS #1 MORNING SHOW IN KEY DEMO FOR 71 STRAIGHT WEEKS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Posts Biggest Lead over GMA in A25-54 and Closest Total Viewer Margin since TODAY\u2019s Across-The-Board Win Thanksgiving Week<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>#1 in All-Important Demo Season-to-Date, Marking Six Years In-a-Row at the Top Spot at this Point in the Season<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PLUS &#8211; Beat GMA and CBS in Total Viewers on Monday, December 28<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 Jan. 6, 2020 \u2013  NBC News\u2019 TODAY is the number-one morning show in the key demo for 71 straight weeks and 260 out of the last 262 weeks. Last week, TODAY\u2019s lead in A25-54 over ABC\u2019s \u201cGood Morning America\u201d (GMA) was not only 11 times higher than the previous week, but the highest it\u2019s been since Thanksgiving Week when TODAY won across-the-board. TODAY\u2019s total viewer gap with GMA was also the narrowest it has been since then.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the season, TODAY is holding on to the top spot in the demo most-coveted by news advertisers, marking six straight years at number-one at this point in the season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And on Monday, Dec. 28, 2020, TODAY beat both GMA and \u201cCBS This Morning\u201d in total viewers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY HIGHLIGHTS:&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Week of 12\/28\/2020 &#8211; 1\/3\/2021<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"140\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/7_image-1.png?resize=640%2C140&#038;ssl=1\" alt=\"\" class=\"wp-image-4138\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 931,000 A25-54 viewers, leading GMA by +110,000 (+13%) and CBS This Morning by +389,000 (+72%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has now ranked #1 in the key demo for 71 consecutive weeks and 260 of the last 262 weeks<\/li><li>TODAY posted its biggest A25-54 win over GMA since Thanksgiving Week (a five-week high)<\/li><li>TODAY\u2019s A25-54 lead over GMA was 11 times higher than prior week (+10,000) and 18% higher than the same week last year (+93,000)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 665,000 A18-49 viewers, topping GMA by +137,000 (+26%) and CBS by +317,000 (+91%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY is the #1 ranked morning show in A18-49 for the 67<sup>th<\/sup> consecutive week and 279<sup>th<\/sup> of the last 282 weeks<\/li><li>TODAY had its widest A18-49 advantage over GMA in five weeks<\/li><li>Compared to the same week last season, TODAY\u2019s A18-49 lead over GMA rose by 34%<\/li><li>Week-over-week, TODAY more than doubled its A18-49 lead over GMA (+137,000 vs. +54,000 prior week) while increasing its lead over CBS by 14%<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY ranked #1 in total viewers on Monday morning<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 3.259 million total viewers, beating CBS This Morning by +628,000 (+24%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY pulled to its closest total viewer margin vs. GMA since Thanksgiving Week&nbsp;<\/li><li>Week-over-week, TODAY narrowed the total viewer gap vs. GMA by 61%<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2020-21 SEASON-TO-DATE (9\/21\/2020-1\/3\/2020)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY has ranked #1 in both A25-54 and A18-49 at this point of the season for 6 consecutive years<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\u2019s A25-54 advantage over GMA (+99,000) is 2% higher than the same point last season<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\u2019s A18-49 lead over GMA (+126,000) is 20% higher than prior year and its biggest advantage in three seasons<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"># # #<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Posts Biggest Lead over GMA in A25-54 and Closest Total Viewer Margin since TODAY\u2019s Across-The-Board Win Thanksgiving Week #1 in All-Important Demo Season-to-Date, Marking Six Years In-a-Row at the Top Spot at this Point in the Season PLUS &#8211; Beat GMA and CBS in Total Viewers on Monday, December 28 NEW YORK \u2013 Jan. 6, [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2021\/01\/06\/today-is-1-morning-show-in-key-demo-for-71-straight-weeks\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 MORNING SHOW IN KEY DEMO FOR 71 STRAIGHT WEEKS<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":4136,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[4],"class_list":["post-4135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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