{"id":4083,"date":"2020-12-15T11:04:51","date_gmt":"2020-12-15T16:04:51","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=4083"},"modified":"2020-12-15T11:04:51","modified_gmt":"2020-12-15T16:04:51","slug":"today-wins-key-demo-for-68-straight-weeks","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/12\/15\/today-wins-key-demo-for-68-straight-weeks\/","title":{"rendered":"TODAY WINS KEY DEMO FOR 68 STRAIGHT WEEKS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Beats GMA in All-Important Demo for 257 of past 259 Weeks<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>#1 Morning Show in A25-54 Again at this Point in the Season for Six Straight Years\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PLUS &#8211; Posts Bigger Lead over GMA in Key Demo vs. Last Season<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AND &#8211; Increases Total Viewer Lead over CBS vs. Prior Week<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 Dec. 15, 2020 \u2013 For the 68th straight week, NBC News\u2019 TODAY won the key demo. TODAY beat ABC\u2019s \u201cGood Morning America\u201d (GMA) in A25-54 for 257 of the past 259 weeks. Holding on to its top spot, TODAY has been the number-one morning show in the all-important demo at this point of the season for six years in-a-row. Plus, TODAY\u2019s coveted demo lead has grown versus GMA, compared to last season.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to total viewers, last week TODAY increased its viewership lead over CBS \u201cThis Morning\u201d by more than 30 percent versus the prior week.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY HIGHLIGHTS:&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>WEEK OF DECEMBER 7 \u2013 DECEMBER 13, 2020<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/2_image-7.png?resize=486%2C127&#038;ssl=1\" alt=\"\" class=\"wp-image-4084\" width=\"486\" height=\"127\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 1.001 million A25-54 viewers, leading GMA by +68,000 (+7%) and CBS This Morning by +405,000 (+68%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has now ranked #1 in A25-54 for 68 consecutive weeks (includes one tie) and 257 of the last 259 weeks<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 714,000 A18-49 viewers, topping GMA by +90,000 (+15%) and CBS by +292,000 (+69%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has ranked #1 in A18-49 for 64 consecutive weeks and 126 of the last 128 weeks<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 3.328 million total viewers, beating CBS This Morning by +668,000 (+25%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\u2019s total viewer lead over CBS improved by 31% week-over-week<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2020-21 SEASON-TO-DATE (9\/21\/2020-12\/6\/2020)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY has ranked #1 in both A25-54 and A18-49 at this point of the season for 6 consecutive years<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\u2019s A25-54 advantage over GMA (+105,000) is up 9% versus the same point last season<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\u2019s A18-49 lead over GMA (+135,000) is 26% higher than prior year and its biggest advantage in three seasons<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Ratings now reflect the addition of Out of Home (OOH) viewership that Nielsen Media Research began measuring on Aug. 31 across only 44 markets.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"># # #<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beats GMA in All-Important Demo for 257 of past 259 Weeks #1 Morning Show in A25-54 Again at this Point in the Season for Six Straight Years\u00a0 PLUS &#8211; Posts Bigger Lead over GMA in Key Demo vs. Last Season AND &#8211; Increases Total Viewer Lead over CBS vs. Prior Week NEW YORK \u2013 Dec. [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/12\/15\/today-wins-key-demo-for-68-straight-weeks\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY WINS KEY DEMO FOR 68 STRAIGHT WEEKS<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":4085,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-4083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY WINS KEY DEMO FOR 68 STRAIGHT WEEKS - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/12\/15\/today-wins-key-demo-for-68-straight-weeks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TODAY WINS KEY DEMO FOR 68 STRAIGHT WEEKS - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"Beats GMA in All-Important Demo for 257 of past 259 Weeks #1 Morning Show in A25-54 Again at this Point in the Season for Six Straight Years\u00a0 PLUS &#8211; Posts Bigger Lead over GMA in Key Demo vs. Last Season AND &#8211; Increases Total Viewer Lead over CBS vs. Prior Week NEW YORK \u2013 Dec. 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