{"id":4061,"date":"2020-12-08T10:45:06","date_gmt":"2020-12-08T15:45:06","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=4061"},"modified":"2020-12-08T10:45:06","modified_gmt":"2020-12-08T15:45:06","slug":"today-wins-key-demo-for-67-straight-weeks","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/12\/08\/today-wins-key-demo-for-67-straight-weeks\/","title":{"rendered":"TODAY WINS KEY DEMO FOR 67 STRAIGHT WEEKS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>#1 in A25-54 for Past 256 of 258 Weeks\u00a0\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Increases Season Lead over GMA in All-Important Demo Vs. Last Year<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 Dec. 8, 2020 \u2013 NBC News\u2019 TODAY is once again the number-one morning show in the all-important key demo, winning the top spot for 67 straight weeks, and 256 out of the past 258 weeks. TODAY not only beat ABC\u2019s \u201cGood Morning America\u201d (GMA) in A25-54 last week, but also increased its season-to-date<strong> <\/strong>lead over GMA in the demo most-coveted by news advertisers, compared to last season.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY HIGHLIGHTS:&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>WEEK OF NOVEMBER 30 \u2013 DECEMBER 6, 2020<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"103\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/1_image-6.png?resize=450%2C103&#038;ssl=1\" alt=\"\" class=\"wp-image-4062\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 1.032 million A25-54 viewers, outperforming GMA by +89,000 (+9%) and CBS This Morning by +431,000 (+72%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has now ranked #1 in A25-54 for 67 consecutive weeks (includes one tie) and 256 of the last 258 weeks<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 737,000 A18-49 viewers, topping GMA by +136,000 (+23%) and CBS by +318,000 (+76%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has ranked #1 in A18-49 for 63 consecutive weeks and 125 of the last 127 weeks<\/li><li>TODAY\u2019s A18-49 lead over GMA finished 16% higher than the same week last season<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2020-21 SEASON-TO-DATE (9\/21\/2020-12\/6\/2020)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY has ranked #1 among both A25-54 and A18-49 at this point of the season for 6 consecutive years<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\u2019s A25-54 advantage over GMA (+110,000) is up 22% versus the same point last season<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\u2019s A18-49 lead over GMA (+139,000) is 31% higher than prior year and its biggest advantage in three seasons<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Ratings now reflect the addition of Out of Home (OOH) viewership that Nielsen Media Research began measuring on Aug. 31 across only 44 markets.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"># # #<\/p>\n","protected":false},"excerpt":{"rendered":"<p>#1 in A25-54 for Past 256 of 258 Weeks\u00a0\u00a0 Increases Season Lead over GMA in All-Important Demo Vs. Last Year NEW YORK \u2013 Dec. 8, 2020 \u2013 NBC News\u2019 TODAY is once again the number-one morning show in the all-important key demo, winning the top spot for 67 straight weeks, and 256 out of the [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/12\/08\/today-wins-key-demo-for-67-straight-weeks\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY WINS KEY DEMO FOR 67 STRAIGHT WEEKS<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":4063,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10,1],"tags":[4],"class_list":["post-4061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","category-uncategorized","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY WINS KEY DEMO FOR 67 STRAIGHT WEEKS - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/12\/08\/today-wins-key-demo-for-67-straight-weeks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TODAY WINS KEY DEMO FOR 67 STRAIGHT WEEKS - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"#1 in A25-54 for Past 256 of 258 Weeks\u00a0\u00a0 Increases Season Lead over GMA in All-Important Demo Vs. 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Last Year NEW YORK \u2013 Dec. 8, 2020 \u2013 NBC News\u2019 TODAY is once again the number-one morning show in the all-important key demo, winning the top spot for 67 straight weeks, and 256 out of the [...]Read More... from TODAY WINS KEY DEMO FOR 67 STRAIGHT WEEKS","og_url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/12\/08\/today-wins-key-demo-for-67-straight-weeks\/","og_site_name":"NBC News Press Releases","article_published_time":"2020-12-08T15:45:06+00:00","og_image":[{"width":1024,"height":512,"url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2020\/12\/Today-no1-Twitter-Key-Demo-1024x512_67Weeks.jpg?fit=1024%2C512&ssl=1","type":"image\/jpeg"}],"author":"Sarah Coffey","twitter_card":"summary_large_image","twitter_creator":"@NBCNewsPR","twitter_site":"@NBCNewsPR","twitter_misc":{"Written by":"Sarah Coffey","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/12\/08\/today-wins-key-demo-for-67-straight-weeks\/#article","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/12\/08\/today-wins-key-demo-for-67-straight-weeks\/"},"author":{"name":"Sarah Coffey","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/ba615b709c853838a8f6739d02071335"},"headline":"TODAY WINS KEY DEMO FOR 67 STRAIGHT WEEKS","datePublished":"2020-12-08T15:45:06+00:00","mainEntityOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/12\/08\/today-wins-key-demo-for-67-straight-weeks\/"},"wordCount":247,"publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/12\/08\/today-wins-key-demo-for-67-straight-weeks\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2020\/12\/Today-no1-Twitter-Key-Demo-1024x512_67Weeks.jpg?fit=1024%2C512&ssl=1","keywords":["feature"],"articleSection":["TODAY"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/12\/08\/today-wins-key-demo-for-67-straight-weeks\/","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/12\/08\/today-wins-key-demo-for-67-straight-weeks\/","name":"TODAY WINS KEY DEMO FOR 67 STRAIGHT WEEKS - NBC News Press Releases","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/12\/08\/today-wins-key-demo-for-67-straight-weeks\/#primaryimage"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/12\/08\/today-wins-key-demo-for-67-straight-weeks\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2020\/12\/Today-no1-Twitter-Key-Demo-1024x512_67Weeks.jpg?fit=1024%2C512&ssl=1","datePublished":"2020-12-08T15:45:06+00:00","breadcrumb":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/12\/08\/today-wins-key-demo-for-67-straight-weeks\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/12\/08\/today-wins-key-demo-for-67-straight-weeks\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/12\/08\/today-wins-key-demo-for-67-straight-weeks\/#primaryimage","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2020\/12\/Today-no1-Twitter-Key-Demo-1024x512_67Weeks.jpg?fit=1024%2C512&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2020\/12\/Today-no1-Twitter-Key-Demo-1024x512_67Weeks.jpg?fit=1024%2C512&ssl=1","width":1024,"height":512},{"@type":"BreadcrumbList","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/12\/08\/today-wins-key-demo-for-67-straight-weeks\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/"},{"@type":"ListItem","position":2,"name":"TODAY WINS KEY DEMO FOR 67 STRAIGHT WEEKS"}]},{"@type":"WebSite","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","name":"NBC News Press Releases","description":"More Americans watch NBC News than any news organization in the world. 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