{"id":4043,"date":"2020-12-01T11:23:52","date_gmt":"2020-12-01T16:23:52","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=4043"},"modified":"2020-12-01T11:23:52","modified_gmt":"2020-12-01T16:23:52","slug":"today-is-1-in-key-demo-for-22-straight-sweeps","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/12\/01\/today-is-1-in-key-demo-for-22-straight-sweeps\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO FOR 22 STRAIGHT SWEEPS"},"content":{"rendered":"\n<p><strong>Biggest Sweep Win Over GMA in A25-54 Since February 2019<\/strong><\/p>\n\n\n\n<p><strong>Increases Viewership Numbers Since Last Sweep<\/strong><\/p>\n\n\n\n<p><strong>Narrows GMA\u2019s Total Viewer Gap by 35% Year-Over-Year\u00a0<\/strong><\/p>\n\n\n\n<p>NEW YORK \u2013 Dec. 1, 2020 \u2013 For 22 consecutive sweeps, NBC News\u2019 TODAY has been the number-one morning show in the key demo, beating ABC\u2019s \u201cGood Morning America\u201d (GMA). Compared to the prior sweep, TODAY widened its lead over GMA and \u201cCBS This Morning\u201d in the all-important demo, while posting the biggest sweep win over GMA in A25-54 since February 2019.&nbsp;<\/p>\n\n\n\n<p>TODAY also increased its total viewership since the July sweep, closing the gap on GMA\u2019s lead by 35% since last November.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>TODAY HIGHLIGHTS:&nbsp;<\/strong><\/p>\n\n\n\n<p><strong><u>November 2020 Sweep (10\/29\/2020 &#8211; 11\/25\/2020)<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"448\" height=\"101\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/6_image-1.png?resize=448%2C101&#038;ssl=1\" alt=\"\" class=\"wp-image-4045\" \/><\/figure>\n\n\n\n<p><strong>TODAY ranked #1 in A25-54 for the 22<sup>nd<\/sup> consecutive sweep<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY averaged 1.077 million A25-54 viewers, leading GMA by +127,000 (+13%) and CBS This Morning by +435,000 (+68%)<\/li><li>This was TODAY\u2019s biggest sweep win over GMA in A25-54 since February 2019<\/li><li>TODAY posted the biggest increase of demo viewers compared to prior sweep (+103,000) and widened its advantages over both GMA (61% higher) and CBS (up 13%)<\/li><li>Compared to the November 2019 sweep, TODAY\u2019s A25-54 lead over GMA rose by 27%<\/li><\/ul>\n\n\n\n<p><strong>TODAY ranked #1 in A18-49 for the 24<sup>th<\/sup> consecutive sweep<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY averaged 779,000 A18-49 viewers, +143,000 (+22%) higher than GMA and +331,000 (+74%) more than CBS<\/li><li>TODAY saw its biggest sweep victory in A18-49 over GMA since February 2018 (PyeongChang Olympics) and its best November win since 2017<\/li><li>TODAY added the most A18-49 viewers compared to the July 2020 sweep (+100,000, or +15%) and improved its lead over GMA by 18% and CBS by 16%<\/li><li>TODAY\u2019s A18-49 lead over GMA was 15% higher than during the November 2019 sweep<\/li><\/ul>\n\n\n\n<p><strong>TODAY averaged 3.484 million total viewers, leading CBS by +613,000 (+21%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\u2019s total viewership was up +6% (+183,000) compared to the July 2020 sweep&nbsp;&nbsp;<\/li><li>Compared to the November 2019 sweep, TODAY reduced the total viewer gap vs. GMA by 35%<\/li><\/ul>\n\n\n\n<p><em>Ratings now reflect the addition of Out of Home (OOH) viewership that Nielsen Media Research began measuring on Aug. 31 across only 44 markets.<\/em><\/p>\n\n\n\n<p># # #<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Biggest Sweep Win Over GMA in A25-54 Since February 2019 Increases Viewership Numbers Since Last Sweep Narrows GMA\u2019s Total Viewer Gap by 35% Year-Over-Year\u00a0 NEW YORK \u2013 Dec. 1, 2020 \u2013 For 22 consecutive sweeps, NBC News\u2019 TODAY has been the number-one morning show in the key demo, beating ABC\u2019s \u201cGood Morning America\u201d (GMA). Compared [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/12\/01\/today-is-1-in-key-demo-for-22-straight-sweeps\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO FOR 22 STRAIGHT SWEEPS<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":4046,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10,1],"tags":[4],"class_list":["post-4043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","category-uncategorized","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY IS #1 IN KEY DEMO FOR 22 STRAIGHT SWEEPS - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/12\/01\/today-is-1-in-key-demo-for-22-straight-sweeps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TODAY IS #1 IN KEY DEMO FOR 22 STRAIGHT SWEEPS - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"Biggest Sweep Win Over GMA in A25-54 Since February 2019 Increases Viewership Numbers Since Last Sweep Narrows GMA\u2019s Total Viewer Gap by 35% Year-Over-Year\u00a0 NEW YORK \u2013 Dec. 1, 2020 \u2013 For 22 consecutive sweeps, NBC News\u2019 TODAY has been the number-one morning show in the key demo, beating ABC\u2019s \u201cGood Morning America\u201d (GMA). 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