{"id":4022,"date":"2020-11-24T11:10:35","date_gmt":"2020-11-24T16:10:35","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=4022"},"modified":"2020-11-24T11:10:35","modified_gmt":"2020-11-24T16:10:35","slug":"today-wins-the-week-across-the-board","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/11\/24\/today-wins-the-week-across-the-board\/","title":{"rendered":"TODAY WINS THE WEEK ACROSS THE BOARD"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Wins Key Demo for 65 Straight Weeks<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Posts Best Total Viewer and A25-54 Advantages Over GMA in 34 Weeks<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Adds Most Total and A25-54 Viewers Among Morning Shows, Vs. Prior Week<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>#1 in A25-54 for 254 of Past 256 Weeks<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 Nov. 24, 2020 \u2013 NBC News\u2019 TODAY won the week of November 16th across the board, posting its best viewer advantage over ABC\u2019s \u201cGood Morning America\u201d (GMA) since March 2020, and adding the most total and A25-54 viewers among the morning shows, versus the prior week. TODAY is once again the number-one morning show in the demo most coveted by news advertisers, winning the top spot in A25-54 for 65 straight weeks, and 254 out of the past 256 weeks. Compared to the same week last year, TODAY widened its demo lead over GMA by 77%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY HIGHLIGHTS:&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>WEEK OF NOVEMBER 16 &#8211; NOVEMBER 22, 2020<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"185\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/4_image-3.png?resize=640%2C185&#038;ssl=1\" alt=\"\" class=\"wp-image-4023\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 3.492 million total viewers, leading GMA by +20,000 (+1%) and CBS This Morning by +668,000 (+24%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>This was TODAY\u2019s first total viewer win over GMA in 15 weeks (since week of 8\/3\/2020) and best advantage in 34 weeks (since week of 3\/23\/2020)<\/li><li>Week-over-week, TODAY saw the biggest increase of total viewers among the morning shows (+58,000) and increased its lead over CBS by 8%<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 1.083 million A25-54 viewers, outperforming GMA by +182,000 (+20%) and CBS This Morning by +468,000 (+76%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has now ranked #1 in A25-54 for 65 consecutive weeks (includes one tie) and 254 of the last 256 weeks<\/li><li>TODAY\u2019s demo advantage over GMA hit a seven-month high (since week of 3\/23\/2020) while its lead over CBS was the best in over five months (since week of 6\/1\/2020)<\/li><li>TODAY\u2019s A25-54 lead over GMA was 77% higher than the same week last season (+182,000 vs. +103,000 prior year)<\/li><li>Week-over-week, TODAY added the most demo viewers (+38,000) while improving its demo advantages over both GMA (26% higher) and CBS (5% higher)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 739,000 A18-49 viewers, topping GMA by +139,000 (+23%) and CBS by +326,000 (+79%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has ranked #1 in A18-49 for 61 consecutive weeks and 123 of the last 125 weeks<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2020-21 SEASON-TO-DATE (9\/21\/2020-11\/22\/2020)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY ranks #1 among both A25-54 and A18-49 viewers season-to-date<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\u2019s A25-54 advantage over GMA (+101,000) is up 23% versus the same point last season<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\u2019s A18-49 lead over GMA (+129,000) is 29% higher than prior year and its biggest advantage in three seasons<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Ratings now reflect the addition of Out of Home (OOH) viewership that Nielsen Media Research began measuring on Aug. 31 across only 44 markets.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"># # #<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wins Key Demo for 65 Straight Weeks Posts Best Total Viewer and A25-54 Advantages Over GMA in 34 Weeks Adds Most Total and A25-54 Viewers Among Morning Shows, Vs. Prior Week #1 in A25-54 for 254 of Past 256 Weeks NEW YORK \u2013 Nov. 24, 2020 \u2013 NBC News\u2019 TODAY won the week of November [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/11\/24\/today-wins-the-week-across-the-board\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY WINS THE WEEK ACROSS THE BOARD<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":4024,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-4022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY WINS THE WEEK ACROSS THE BOARD - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/11\/24\/today-wins-the-week-across-the-board\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TODAY WINS THE WEEK ACROSS THE BOARD - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"Wins Key Demo for 65 Straight Weeks Posts Best Total Viewer and A25-54 Advantages Over GMA in 34 Weeks Adds Most Total and A25-54 Viewers Among Morning Shows, Vs. 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Prior Week #1 in A25-54 for 254 of Past 256 Weeks NEW YORK \u2013 Nov. 24, 2020 \u2013 NBC News\u2019 TODAY won the week of November [...]Read More... from TODAY WINS THE WEEK ACROSS THE BOARD","og_url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/11\/24\/today-wins-the-week-across-the-board\/","og_site_name":"NBC News Press Releases","article_published_time":"2020-11-24T16:10:35+00:00","og_image":[{"width":1024,"height":512,"url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2020\/11\/Today-no1-Twitter-Key-Demo-1024x512-nov16.jpg?fit=1024%2C512&ssl=1","type":"image\/jpeg"}],"author":"Sarah Coffey","twitter_card":"summary_large_image","twitter_creator":"@NBCNewsPR","twitter_site":"@NBCNewsPR","twitter_misc":{"Written by":"Sarah Coffey","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/11\/24\/today-wins-the-week-across-the-board\/#article","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/11\/24\/today-wins-the-week-across-the-board\/"},"author":{"name":"Sarah Coffey","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/ba615b709c853838a8f6739d02071335"},"headline":"TODAY WINS THE WEEK ACROSS THE BOARD","datePublished":"2020-11-24T16:10:35+00:00","mainEntityOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/11\/24\/today-wins-the-week-across-the-board\/"},"wordCount":394,"publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/11\/24\/today-wins-the-week-across-the-board\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2020\/11\/Today-no1-Twitter-Key-Demo-1024x512-nov16.jpg?fit=1024%2C512&ssl=1","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/11\/24\/today-wins-the-week-across-the-board\/","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/11\/24\/today-wins-the-week-across-the-board\/","name":"TODAY WINS THE WEEK ACROSS THE BOARD - NBC News Press Releases","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/11\/24\/today-wins-the-week-across-the-board\/#primaryimage"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/11\/24\/today-wins-the-week-across-the-board\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2020\/11\/Today-no1-Twitter-Key-Demo-1024x512-nov16.jpg?fit=1024%2C512&ssl=1","datePublished":"2020-11-24T16:10:35+00:00","breadcrumb":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/11\/24\/today-wins-the-week-across-the-board\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/11\/24\/today-wins-the-week-across-the-board\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/11\/24\/today-wins-the-week-across-the-board\/#primaryimage","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2020\/11\/Today-no1-Twitter-Key-Demo-1024x512-nov16.jpg?fit=1024%2C512&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2020\/11\/Today-no1-Twitter-Key-Demo-1024x512-nov16.jpg?fit=1024%2C512&ssl=1","width":1024,"height":512},{"@type":"BreadcrumbList","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/11\/24\/today-wins-the-week-across-the-board\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/"},{"@type":"ListItem","position":2,"name":"TODAY WINS THE WEEK ACROSS THE BOARD"}]},{"@type":"WebSite","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","name":"NBC News Press Releases","description":"More Americans watch NBC News than any news organization in the world. 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