{"id":3914,"date":"2020-10-27T12:16:07","date_gmt":"2020-10-27T16:16:07","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=3914"},"modified":"2020-10-27T12:16:07","modified_gmt":"2020-10-27T16:16:07","slug":"today-is-1-in-key-demo-for-62-months-straight","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/10\/27\/today-is-1-in-key-demo-for-62-months-straight\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO FOR 62 STRAIGHT MONTHS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Tops GMA in All-Important Demo Again for the Month of October<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wins 250 out of 252 Weeks in A25-54<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Posts Biggest Gains Amongst Morning Show Audiences<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 Oct. 27, 2020 \u2013 NBC News\u2019 TODAY was the number-one morning show for the month of October, topping ABC\u2019s &#8220;Good Morning America&#8221; in the key A25-54 demo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TODAY also won in the key demo last week. Across the board, TODAY had the best viewer gains, hitting a four-week high in A25-54.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>TODAY HIGHLIGHTS:<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>October 2020 (Monthly)<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/3_image-3.png?resize=441%2C87&#038;ssl=1\" alt=\"\" class=\"wp-image-3915\" width=\"441\" height=\"87\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY has been the #1 morning show for 62 consecutive months (since September 2015)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY averaged 1.008 million A25-54 viewers, +70,000 (+7%) higher than GMA and +397,000 (+65%) more than CBS<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY has won 67 consecutive months among A18-49 viewers<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY averaged 724,000 A18-49 viewers, leading GMA by +113,000 (+19%) and CBS by +306,000 (+73%)<\/li><li>TODAY posted its best October A18-49 advantage over GMA in three years<\/li><li>TODAY improved its advantages over GMA vs. both prior month (12% higher) and prior year (18% higher)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 3.257 million total viewers, leading CBS by +635,000 (+24%)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Week of October 19-25, 2020<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/2_image-4.png?resize=444%2C109&#038;ssl=1\" alt=\"\" class=\"wp-image-3916\" width=\"444\" height=\"109\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 1.026 million A25-54 viewers, leading GMA by +71,000 (+7%) and CBS This Morning by +424,000 (+71%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has now ranked #1 in A25-54 for 61 consecutive weeks (includes one tie) and 250 of the last 252 weeks<\/li><li>TODAY\u2019s demo viewership and its advantage over CBS both hit four-week highs<\/li><li>Week-over-week, TODAY posted the biggest increase of A25-54 viewers among the morning shows (+63,000, or +7%) and widened its advantages over both GMA (97% higher) and CBS (up 33%) \u00a0\u00a0<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 736,000 A18-49 viewers, outperforming GMA by +142,000 (+24%) and CBS by +319,000 (+76%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has ranked #1 in A18-49 for 57 consecutive weeks and 119 of the last 121 weeks<\/li><li>TODAY posted its best A18-49 delivery in four weeks and its widest margin of victory over GMA in 22 weeks (since the week of May 18, 2020)<\/li><li>TODAY was the only morning show to add A18-49 viewers week-over-week: up +60,000 (+9%)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 3.247 million total viewers, leading CBS This Morning by +702,000 (+28%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Week-over-week, TODAY added more total viewers (+58,000, or +2%) than GMA and CBS combined<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>SEASON-TO-DATE <\/u><\/strong><strong><u>(9\/21\/2020-10\/25\/2020)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY ranks #1 among both A25-54 and A18-49 viewers<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\u2019s A18-49 lead over GMA (+106,000) is 18% higher than the same period last season<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Ratings now reflect the addition of Out of Home (OOH) viewership that Nielsen Media Research began measuring on Aug. 31 across only 44 markets.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"># # #<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tops GMA in All-Important Demo Again for the Month of October Wins 250 out of 252 Weeks in A25-54 Posts Biggest Gains Amongst Morning Show Audiences NEW YORK \u2013 Oct. 27, 2020 \u2013 NBC News\u2019 TODAY was the number-one morning show for the month of October, topping ABC\u2019s &#8220;Good Morning America&#8221; in the key A25-54 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/10\/27\/today-is-1-in-key-demo-for-62-months-straight\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO FOR 62 STRAIGHT MONTHS<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":6599,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-3914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY IS #1 IN KEY DEMO FOR 62 STRAIGHT MONTHS - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/10\/27\/today-is-1-in-key-demo-for-62-months-straight\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TODAY IS #1 IN KEY DEMO FOR 62 STRAIGHT MONTHS - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"Tops GMA in All-Important Demo Again for the Month of October Wins 250 out of 252 Weeks in A25-54 Posts Biggest Gains Amongst Morning Show Audiences NEW YORK \u2013 Oct. 27, 2020 \u2013 NBC News\u2019 TODAY was the number-one morning show for the month of October, topping ABC\u2019s &#8220;Good Morning America&#8221; 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