{"id":3898,"date":"2020-10-20T11:29:19","date_gmt":"2020-10-20T15:29:19","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=3898"},"modified":"2020-10-20T11:29:19","modified_gmt":"2020-10-20T15:29:19","slug":"today-wins-key-demo-for-60-straight-weeks","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/10\/20\/today-wins-key-demo-for-60-straight-weeks\/","title":{"rendered":"TODAY WINS KEY DEMO FOR 60 STRAIGHT WEEKS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>#1 in A25-54 Once Again<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Beats GMA in All-Important Demo for 249 of Past 251 Weeks<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 Oct. 20, 2020 \u2013 For 60 weeks-in-a-row, NBC News\u2019 TODAY has been the number-one morning show in A25-54. TODAY bested ABC\u2019s \u201cGood Morning America\u201d in the demo most-coveted by news advertisers for 249 of the past 251 weeks.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY HIGHLIGHTS:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>WEEK OF OCTOBER 12 &#8211; 18, 2020<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/5_image-2.png?resize=437%2C109&#038;ssl=1\" alt=\"\" class=\"wp-image-3900\" width=\"437\" height=\"109\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 963,000 A25-54 viewers, topping GMA by +33,000 (+4%) and CBS This Morning by +320,000 (+50%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has now ranked #1 in A25-54 for 60 consecutive weeks (includes one tie) and 249 of the last 251 weeks<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 676,000 A18-49 viewers, +55,000 (+9%) more than GMA and +226,000 (+50%) higher than CBS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has ranked #1 in A18-49 for 56 consecutive weeks and 118 of the last 120 weeks<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 3.193 million total viewers, leading CBS This Morning by +669,000 (+26%)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2020-21 SEASON-TO-DATE (9\/21\/2020-10\/18\/2020)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY ranks #1 among both A25-54 and A18-49 viewers season-to-date<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\u2019s A18-49 lead over GMA (+95,000) is 17% higher than the same period last season<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Ratings now reflect the addition of Out of Home (OOH) viewership that Nielsen Media Research began measuring on Aug. 31 across only 44 markets.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"># # #<\/p>\n","protected":false},"excerpt":{"rendered":"<p>#1 in A25-54 Once Again Beats GMA in All-Important Demo for 249 of Past 251 Weeks NEW YORK \u2013 Oct. 20, 2020 \u2013 For 60 weeks-in-a-row, NBC News\u2019 TODAY has been the number-one morning show in A25-54. TODAY bested ABC\u2019s \u201cGood Morning America\u201d in the demo most-coveted by news advertisers for 249 of the past [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/10\/20\/today-wins-key-demo-for-60-straight-weeks\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY WINS KEY DEMO FOR 60 STRAIGHT WEEKS<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":3901,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-3898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY WINS KEY DEMO FOR 60 STRAIGHT WEEKS - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/10\/20\/today-wins-key-demo-for-60-straight-weeks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TODAY WINS KEY DEMO FOR 60 STRAIGHT WEEKS - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"#1 in A25-54 Once Again Beats GMA in All-Important Demo for 249 of Past 251 Weeks NEW YORK \u2013 Oct. 20, 2020 \u2013 For 60 weeks-in-a-row, NBC News\u2019 TODAY has been the number-one morning show in A25-54. 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