{"id":3881,"date":"2020-10-13T11:17:36","date_gmt":"2020-10-13T15:17:36","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=3881"},"modified":"2020-10-13T11:17:36","modified_gmt":"2020-10-13T15:17:36","slug":"today-is-1-in-key-demo-for-59-straight-weeks","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/10\/13\/today-is-1-in-key-demo-for-59-straight-weeks\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO FOR 59 STRAIGHT WEEKS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Tops GMA Again in A25-54\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AND &#8211; Increases Lead in Most-Coveted Demo over GMA Year-Over-Year<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PLUS &#8211; TODAY Delivers Highest Total Viewership in 11 Weeks\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 Oct. 13, 2020 \u2013 NBC News\u2019 TODAY once again beat ABC\u2019s \u201cGood Morning America\u201d (GMA) in the all-important key demo. This marks 59 straight weeks and 248 out of the past 250 weeks that TODAY has been first in A25-54. TODAY also improved its lead over GMA in the demo most-coveted by news advertisers year-over-year.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, TODAY had its best total viewer delivery in 11 weeks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>TODAY HIGHLIGHTS<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>WEEK OF OCTOBER 5 &#8211; 11, 2020<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"449\" height=\"108\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/4_image-1.png?resize=449%2C108&#038;ssl=1\" alt=\"\" class=\"wp-image-3883\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 1.011 million A25-54 viewers, topping GMA by +76,000 (+8%) and CBS This Morning by +391,000 (+63%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has now ranked #1 in A25-54 for 59 consecutive weeks (includes one tie) and 248 of the last 250 weeks<\/li><li>Compared to the same week last season, TODAY\u2019s A25-54 advantage over GMA rose by 17%<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 733,000 A18-49 viewers, +115,000 (+19%) more than GMA and +321,000 (+78%) higher than CBS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has ranked #1 in A18-49 for 55 consecutive weeks and 117 the last 119 weeks<\/li><li>TODAY widened its A18-49 lead over GMA by 49% versus the same week last season<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 3.308 million total viewers, leading CBS This Morning by +669,000 (+26%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY posted its highest total viewer audience since the week of 7\/20\/2020, an 11-week high<\/li><li>Week-over-week, TODAY increased by +54,000 total viewers (a +2% gain)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2020-21 SEASON-TO-DATE (9\/21\/2020-10\/11\/2020)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY ranks #1 among both A25-54 and A18-49 viewers season-to-date<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\u2019s A18-49 lead over GMA (+104,000) is 41% higher than the same period last season<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Ratings now reflect the addition of Out of Home (OOH) viewership that Nielsen Media Research began measuring on Aug. 31 across only 44 markets.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"># # #<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tops GMA Again in A25-54\u00a0 AND &#8211; Increases Lead in Most-Coveted Demo over GMA Year-Over-Year PLUS &#8211; TODAY Delivers Highest Total Viewership in 11 Weeks\u00a0 NEW YORK \u2013 Oct. 13, 2020 \u2013 NBC News\u2019 TODAY once again beat ABC\u2019s \u201cGood Morning America\u201d (GMA) in the all-important key demo. This marks 59 straight weeks and 248 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/10\/13\/today-is-1-in-key-demo-for-59-straight-weeks\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO FOR 59 STRAIGHT WEEKS<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":3882,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-3881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY IS #1 IN KEY DEMO FOR 59 STRAIGHT WEEKS - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/10\/13\/today-is-1-in-key-demo-for-59-straight-weeks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TODAY IS #1 IN KEY DEMO FOR 59 STRAIGHT WEEKS - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"Tops GMA Again in A25-54\u00a0 AND &#8211; Increases Lead in Most-Coveted Demo over GMA Year-Over-Year PLUS &#8211; TODAY Delivers Highest Total Viewership in 11 Weeks\u00a0 NEW YORK \u2013 Oct. 13, 2020 \u2013 NBC News\u2019 TODAY once again beat ABC\u2019s \u201cGood Morning America\u201d (GMA) in the all-important key demo. 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