{"id":3772,"date":"2020-09-15T11:54:05","date_gmt":"2020-09-15T15:54:05","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=3772"},"modified":"2020-09-15T11:54:05","modified_gmt":"2020-09-15T15:54:05","slug":"today-dominates-in-key-demo-for-the-fifth-straight-season","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/09\/15\/today-dominates-in-key-demo-for-the-fifth-straight-season\/","title":{"rendered":"TODAY DOMINATES IN KEY DEMO FOR THE FIFTH STRAIGHT SEASON"},"content":{"rendered":"\n

1 IN A25-54 FOR 2015-2016, 2016-2017, 2017-2018, 2018-2019, AND 2019-2020 SEASONS <\/strong><\/p>\n\n\n\n

TOPS GMA IN ALL-IMPORTANT KEY DEMO FOR 24 SEASONS<\/strong><\/p>\n\n\n\n

OWNS TWO LONGEST WINNING STREAKS IN MOST-COVETED DEMO<\/strong><\/p>\n\n\n\n

HOLDS ONTO #1 SPOT IN A25-54 FOR 55 WEEKS IN A ROW<\/strong><\/p>\n\n\n\n

NEW YORK \u2013 Sept. 15, 2020 \u2013 With one week remaining in the 2019-2020 season, TODAY will once again be the #1 most-watched show in the demo most coveted by advertisers, marking five straight seasons in first place. TODAY topped ABC\u2019s \u201cGood Morning America\u201d (GMA) for the 24th season in A25-54, since the start of Nielsen\u2019s People Meters in 1987. Among all network morning shows, TODAY owns two of the longest weekly winning streaks ever in the all-important key demo. <\/p>\n\n\n\n

TODAY continues to dominate in the demo most valued by news advertisers, currently winning the season (Sept. 23, 2019 – Sept. 13, 2020; official season ends Sept. 20, 2020) with an average of 1.175 million A25-54 viewers, outperforming GMA by +94,000 (+9%) and \u201cCBS This Morning\u201d (CTM) by +481,000 (+69%)<\/p>\n\n\n\n

TODAY has won 12 weeks in total viewers this season. An average of 3.686 million total viewers have tuned into TODAY during the 2019-2020 broadcast season, topping CTM by +803,000 (+28%).<\/p>\n\n\n\n

TODAY Digital has nearly 50 million unique visitors each month, more than 55 million video starts and is a top 10 lifestyle source for video. It sees more than triple the audience that GMA Digital audience delivers, and double the video views.* <\/p>\n\n\n\n

During the 2019-2020 season, TODAY expanded and evolved in ways like never before in the show\u2019s 68-year history. When the coronavirus pandemic hit in March, the number-one morning show quickly pivoted to a remotely-produced morning show for the first time. The show\u2019s concert series, a summer tradition for the past 25 years gathering huge crowds on the TODAY Plaza, transformed into the Citi Music Series featuring performances, artist profiles and a digital series that spans across all hours of TODAY and online. <\/p>\n\n\n\n

In July, TODAY launched TODAY All Day, the morning show\u2019s 24\/7 streaming channel on Peacock and TODAY.com. The first live-streamed event on the channel featured Al Roker\u2019s record-setting sandwich-making event, \u201cRokerthon: The Great American Sandwich Relay.\u201d The event drew tens of thousands of live viewers, set another Guinness World Records title and helped raise more than $22,000 for Feeding America and World Central Kitchen. <\/p>\n\n\n\n

This month, co-anchors Savannah Guthrie and Hoda Kotb reunited in Studio 1A around a socially-distanced desk alongside Al Roker, Craig Melvin and Carson Daly for the first time since the start of the pandemic to kick off the fall season.  <\/p>\n\n\n\n

*Source: comscore 2020, multiplatform audience and video data, US Only. Video Metrix, Media Metrix. Desktop 2+, Mobile 13+.<\/em><\/p>\n\n\n\n

WEEK OF SEPTEMBER 7-SEPTEMBER 13, 2020<\/strong><\/p>\n\n\n\n

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TODAY averaged 992,000 A25-54 viewers, leading GMA by +63,000 (+7%) and CBS This Morning by +335,000 (+51%)<\/strong><\/p>\n\n\n\n