{"id":3731,"date":"2020-08-25T11:04:46","date_gmt":"2020-08-25T15:04:46","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=3731"},"modified":"2020-08-25T11:04:46","modified_gmt":"2020-08-25T15:04:46","slug":"today-marks-one-full-year-at-1-in-all-important-key-demo","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/08\/25\/today-marks-one-full-year-at-1-in-all-important-key-demo\/","title":{"rendered":"TODAY MARKS ONE FULL YEAR AT #1 IN ALL-IMPORTANT KEY DEMO"},"content":{"rendered":"\n<p><strong>Also Wins 241 out of 243 Weeks in A25-54<\/strong><\/p>\n\n\n\n<p><strong>TODAY Beats GMA in Total Viewers Thursday<\/strong><\/p>\n\n\n\n<p><strong>Plus, #1 in the Key Demo Season to Date<\/strong><\/p>\n\n\n\n<p>NEW YORK \u2013 Aug. 25, 2020 \u2013 For the 52nd consecutive week, TODAY was the number-one morning show beating \u201cGood Morning America\u201d in the key demo A25-54. This win marks one straight year for TODAY as the number-one morning show in the all-important demo most valued by advertisers. TODAY has also held the top spot in the key demo for 241 out of the past 243 weeks. Season to date, TODAY ranks first among A25-54 and A18-49 viewers. Plus, TODAY won in total viewers on Thursday.&nbsp;<\/p>\n\n\n\n<p><strong><u>TODAY HIGHLIGHTS<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/1_image-3.png?resize=487%2C122&#038;ssl=1\" alt=\"\" class=\"wp-image-3732\" width=\"487\" height=\"122\" \/><\/figure>\n\n\n\n<p><strong>TODAY averaged 899,000 A25-54 viewers, outperforming GMA by +77,000 (+9%) and CBS This Morning by +326,000 (+57%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has now ranked #1 in A25-54 for 52 consecutive weeks (includes one tie) and 241 of the last 243 weeks<\/li><li>Week-over-week, TODAY\u2019s demo lead was up +38% vs. GMA and +1% vs. CBS.<\/li><\/ul>\n\n\n\n<p><strong>TODAY averaged 643,000 A18-49 viewers, +109,000 (+20%) more than GMA and +256,000 (+66%) higher than CBS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has ranked #1 in A18-49 for 46 consecutive weeks and 110 the last 112 weeks<\/li><li>Compared to the same week last season, TODAY more than tripled its A18-49 lead over GMA (+109,000 vs. +28,000 prior year).<\/li><li>TODAY was the only morning show to increase its A18-49 audience week-over-week (+3%, or +17,000).&nbsp; In addition, TODAY\u2019s A18-49 lead over GMA rose 49% while its lead over CBS grew by 8%.&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>TODAY averaged 3.035 million total viewers, leading CBS This Morning by +565,000 (+23%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\u2019s total viewer advantage over CBS was 7% higher than prior week.<\/li><\/ul>\n\n\n\n<p><strong><u>SEASON-TO-DATE (9\/23\/2019-8\/23\/2020)<\/u><\/strong><\/p>\n\n\n\n<p><strong>TODAY ranks #1 among both A25-54 and A18-49 viewers<\/strong><\/p>\n\n\n\n<p><strong>TODAY\u2019s A18-49 lead over GMA has grown by 29% while its lead over CBS is up 2% compared to last season<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Lead over GMA is +125,000 (vs. +97,000 last season)<\/li><li>Lead over CBS is +374,000 (vs. +366,000 last season)<\/li><\/ul>\n\n\n\n<p># # #<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Also Wins 241 out of 243 Weeks in A25-54 TODAY Beats GMA in Total Viewers Thursday Plus, #1 in the Key Demo Season to Date NEW YORK \u2013 Aug. 25, 2020 \u2013 For the 52nd consecutive week, TODAY was the number-one morning show beating \u201cGood Morning America\u201d in the key demo A25-54. This win marks [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/08\/25\/today-marks-one-full-year-at-1-in-all-important-key-demo\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY MARKS ONE FULL YEAR AT #1 IN ALL-IMPORTANT KEY DEMO<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":3734,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10,1],"tags":[4],"class_list":["post-3731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","category-uncategorized","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY MARKS ONE FULL YEAR AT #1 IN ALL-IMPORTANT KEY DEMO - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/08\/25\/today-marks-one-full-year-at-1-in-all-important-key-demo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TODAY MARKS ONE FULL YEAR AT #1 IN ALL-IMPORTANT KEY DEMO - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"Also Wins 241 out of 243 Weeks in A25-54 TODAY Beats GMA in Total Viewers Thursday Plus, #1 in the Key Demo Season to Date NEW YORK \u2013 Aug. 25, 2020 \u2013 For the 52nd consecutive week, TODAY was the number-one morning show beating \u201cGood Morning America\u201d in the key demo A25-54. This win marks [...]Read More... from TODAY MARKS ONE FULL YEAR AT #1 IN ALL-IMPORTANT KEY DEMO\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/08\/25\/today-marks-one-full-year-at-1-in-all-important-key-demo\/\" \/>\n<meta property=\"og:site_name\" content=\"NBC News Press Releases\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-25T15:04:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2020\/08\/Today-no1-Twitter-Key-Demo-1024x512_52.jpg?fit=1024%2C512&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sarah Coffey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@NBCNewsPR\" \/>\n<meta name=\"twitter:site\" content=\"@NBCNewsPR\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sarah Coffey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2020\\\/08\\\/25\\\/today-marks-one-full-year-at-1-in-all-important-key-demo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2020\\\/08\\\/25\\\/today-marks-one-full-year-at-1-in-all-important-key-demo\\\/\"},\"author\":{\"name\":\"Sarah Coffey\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/person\\\/ba615b709c853838a8f6739d02071335\"},\"headline\":\"TODAY MARKS ONE FULL YEAR AT #1 IN ALL-IMPORTANT KEY DEMO\",\"datePublished\":\"2020-08-25T15:04:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2020\\\/08\\\/25\\\/today-marks-one-full-year-at-1-in-all-important-key-demo\\\/\"},\"wordCount\":309,\"publisher\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2020\\\/08\\\/25\\\/today-marks-one-full-year-at-1-in-all-important-key-demo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2020\\\/08\\\/Today-no1-Twitter-Key-Demo-1024x512_52.jpg?fit=1024%2C512&ssl=1\",\"keywords\":[\"feature\"],\"articleSection\":[\"TODAY\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2020\\\/08\\\/25\\\/today-marks-one-full-year-at-1-in-all-important-key-demo\\\/\",\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2020\\\/08\\\/25\\\/today-marks-one-full-year-at-1-in-all-important-key-demo\\\/\",\"name\":\"TODAY MARKS ONE FULL YEAR AT #1 IN ALL-IMPORTANT KEY DEMO - NBC News Press Releases\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2020\\\/08\\\/25\\\/today-marks-one-full-year-at-1-in-all-important-key-demo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2020\\\/08\\\/25\\\/today-marks-one-full-year-at-1-in-all-important-key-demo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2020\\\/08\\\/Today-no1-Twitter-Key-Demo-1024x512_52.jpg?fit=1024%2C512&ssl=1\",\"datePublished\":\"2020-08-25T15:04:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2020\\\/08\\\/25\\\/today-marks-one-full-year-at-1-in-all-important-key-demo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2020\\\/08\\\/25\\\/today-marks-one-full-year-at-1-in-all-important-key-demo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2020\\\/08\\\/25\\\/today-marks-one-full-year-at-1-in-all-important-key-demo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2020\\\/08\\\/Today-no1-Twitter-Key-Demo-1024x512_52.jpg?fit=1024%2C512&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2020\\\/08\\\/Today-no1-Twitter-Key-Demo-1024x512_52.jpg?fit=1024%2C512&ssl=1\",\"width\":1024,\"height\":512},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2020\\\/08\\\/25\\\/today-marks-one-full-year-at-1-in-all-important-key-demo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TODAY MARKS ONE FULL YEAR AT #1 IN ALL-IMPORTANT KEY DEMO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#website\",\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/\",\"name\":\"NBC News Press Releases\",\"description\":\"More Americans watch NBC News than any news organization in the world. Its leading and award-winning television news broadcasts include TODAY,\u00a0NBC Nightly News with Tom Llamas, Meet the Press with Kristen Welker and Dateline NBC. Additionally, NBC News produces\u00a0TODAY with Jenna &amp; Sheinelle, The 3rd Hour of TODAY, Sunday TODAY with Willie Geist, Weekend TODAY and NBC News Daily, as well as primetime specials and breaking news reports. The NBC News Digital Group consists of online destinations NBCNews.com \u2013 a top three news site \u2013 and TODAY.com \u2013 a top two lifestyle brand \u2013 as well as its streaming networks, NBC News NOW, Dateline 24\\\/7 and TODAY All Day. Additionally, the organization\u2019s award-winning audio unit is a top five podcast publisher in the U.S. and NBC News\u2019 Stay Tuned, a first-of-its-kind social newscast, is the premier destination for the Gen Z audience across TikTok, Snapchat and YouTube. NBC News also operates NBC News Studios, a unit producing premium documentaries, docuseries, select scripted programming, and content for emerging platforms, and the NBC NewsChannel affiliate news service.\",\"publisher\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#organization\",\"name\":\"NBC News Press Releases\",\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/03\\\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/03\\\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1\",\"width\":2076,\"height\":1152,\"caption\":\"NBC News Press Releases\"},\"image\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/NBCNewsPR\",\"https:\\\/\\\/www.instagram.com\\\/nbcnewspr\\\/\",\"https:\\\/\\\/www.threads.net\\\/@nbcnewspr\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/person\\\/ba615b709c853838a8f6739d02071335\",\"name\":\"Sarah Coffey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a92cdd80c20b4cf5f37886a72700536146887132525e31aebb6e9def87471278?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a92cdd80c20b4cf5f37886a72700536146887132525e31aebb6e9def87471278?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a92cdd80c20b4cf5f37886a72700536146887132525e31aebb6e9def87471278?s=96&d=mm&r=g\",\"caption\":\"Sarah Coffey\"},\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/author\\\/nbcnewspress\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TODAY MARKS ONE FULL YEAR AT #1 IN ALL-IMPORTANT KEY DEMO - NBC News Press Releases","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/08\/25\/today-marks-one-full-year-at-1-in-all-important-key-demo\/","og_locale":"en_US","og_type":"article","og_title":"TODAY MARKS ONE FULL YEAR AT #1 IN ALL-IMPORTANT KEY DEMO - NBC News Press Releases","og_description":"Also Wins 241 out of 243 Weeks in A25-54 TODAY Beats GMA in Total Viewers Thursday Plus, #1 in the Key Demo Season to Date NEW YORK \u2013 Aug. 25, 2020 \u2013 For the 52nd consecutive week, TODAY was the number-one morning show beating \u201cGood Morning America\u201d in the key demo A25-54. This win marks [...]Read More... from TODAY MARKS ONE FULL YEAR AT #1 IN ALL-IMPORTANT KEY DEMO","og_url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/08\/25\/today-marks-one-full-year-at-1-in-all-important-key-demo\/","og_site_name":"NBC News Press Releases","article_published_time":"2020-08-25T15:04:46+00:00","og_image":[{"width":1024,"height":512,"url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2020\/08\/Today-no1-Twitter-Key-Demo-1024x512_52.jpg?fit=1024%2C512&ssl=1","type":"image\/jpeg"}],"author":"Sarah Coffey","twitter_card":"summary_large_image","twitter_creator":"@NBCNewsPR","twitter_site":"@NBCNewsPR","twitter_misc":{"Written by":"Sarah Coffey","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/08\/25\/today-marks-one-full-year-at-1-in-all-important-key-demo\/#article","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/08\/25\/today-marks-one-full-year-at-1-in-all-important-key-demo\/"},"author":{"name":"Sarah Coffey","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/ba615b709c853838a8f6739d02071335"},"headline":"TODAY MARKS ONE FULL YEAR AT #1 IN ALL-IMPORTANT KEY DEMO","datePublished":"2020-08-25T15:04:46+00:00","mainEntityOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/08\/25\/today-marks-one-full-year-at-1-in-all-important-key-demo\/"},"wordCount":309,"publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/08\/25\/today-marks-one-full-year-at-1-in-all-important-key-demo\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2020\/08\/Today-no1-Twitter-Key-Demo-1024x512_52.jpg?fit=1024%2C512&ssl=1","keywords":["feature"],"articleSection":["TODAY"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/08\/25\/today-marks-one-full-year-at-1-in-all-important-key-demo\/","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/08\/25\/today-marks-one-full-year-at-1-in-all-important-key-demo\/","name":"TODAY MARKS ONE FULL YEAR AT #1 IN ALL-IMPORTANT KEY DEMO - NBC News Press Releases","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/08\/25\/today-marks-one-full-year-at-1-in-all-important-key-demo\/#primaryimage"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/08\/25\/today-marks-one-full-year-at-1-in-all-important-key-demo\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2020\/08\/Today-no1-Twitter-Key-Demo-1024x512_52.jpg?fit=1024%2C512&ssl=1","datePublished":"2020-08-25T15:04:46+00:00","breadcrumb":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/08\/25\/today-marks-one-full-year-at-1-in-all-important-key-demo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/08\/25\/today-marks-one-full-year-at-1-in-all-important-key-demo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/08\/25\/today-marks-one-full-year-at-1-in-all-important-key-demo\/#primaryimage","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2020\/08\/Today-no1-Twitter-Key-Demo-1024x512_52.jpg?fit=1024%2C512&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2020\/08\/Today-no1-Twitter-Key-Demo-1024x512_52.jpg?fit=1024%2C512&ssl=1","width":1024,"height":512},{"@type":"BreadcrumbList","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/08\/25\/today-marks-one-full-year-at-1-in-all-important-key-demo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/"},{"@type":"ListItem","position":2,"name":"TODAY MARKS ONE FULL YEAR AT #1 IN ALL-IMPORTANT KEY DEMO"}]},{"@type":"WebSite","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","name":"NBC News Press Releases","description":"More Americans watch NBC News than any news organization in the world. Its leading and award-winning television news broadcasts include TODAY,\u00a0NBC Nightly News with Tom Llamas, Meet the Press with Kristen Welker and Dateline NBC. Additionally, NBC News produces\u00a0TODAY with Jenna &amp; Sheinelle, The 3rd Hour of TODAY, Sunday TODAY with Willie Geist, Weekend TODAY and NBC News Daily, as well as primetime specials and breaking news reports. The NBC News Digital Group consists of online destinations NBCNews.com \u2013 a top three news site \u2013 and TODAY.com \u2013 a top two lifestyle brand \u2013 as well as its streaming networks, NBC News NOW, Dateline 24\/7 and TODAY All Day. Additionally, the organization\u2019s award-winning audio unit is a top five podcast publisher in the U.S. and NBC News\u2019 Stay Tuned, a first-of-its-kind social newscast, is the premier destination for the Gen Z audience across TikTok, Snapchat and YouTube. NBC News also operates NBC News Studios, a unit producing premium documentaries, docuseries, select scripted programming, and content for emerging platforms, and the NBC NewsChannel affiliate news service.","publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization","name":"NBC News Press Releases","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/03\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/03\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1","width":2076,"height":1152,"caption":"NBC News Press Releases"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/NBCNewsPR","https:\/\/www.instagram.com\/nbcnewspr\/","https:\/\/www.threads.net\/@nbcnewspr"]},{"@type":"Person","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/ba615b709c853838a8f6739d02071335","name":"Sarah Coffey","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a92cdd80c20b4cf5f37886a72700536146887132525e31aebb6e9def87471278?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a92cdd80c20b4cf5f37886a72700536146887132525e31aebb6e9def87471278?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a92cdd80c20b4cf5f37886a72700536146887132525e31aebb6e9def87471278?s=96&d=mm&r=g","caption":"Sarah Coffey"},"url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/author\/nbcnewspress\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2020\/08\/Today-no1-Twitter-Key-Demo-1024x512_52.jpg?fit=1024%2C512&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/posts\/3731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/comments?post=3731"}],"version-history":[{"count":0,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/posts\/3731\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/media\/3734"}],"wp:attachment":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/media?parent=3731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/categories?post=3731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/tags?post=3731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}