{"id":3674,"date":"2020-07-31T12:32:47","date_gmt":"2020-07-31T16:32:47","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=3674"},"modified":"2020-07-31T12:32:47","modified_gmt":"2020-07-31T16:32:47","slug":"today-wins-july-sweep-in-key-demo","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/07\/31\/today-wins-july-sweep-in-key-demo\/","title":{"rendered":"\u2018TODAY\u2019 WINS JULY SWEEP IN KEY DEMO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY is #1 in A25-54 for 21 Straight Sweeps<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Posts Closest July Sweep Total Viewer Margin Vs. GMA In 9 Years<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Grows Demo Lead Over GMA Year Over Year &nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 July 31, 2020 \u2013 NBC News\u2019 TODAY was the number-one morning show for the July 2020 sweep, topping ABC\u2019s \u201cGood Morning America\u201d in the key A25-54 demo, marking its best July sweep demo win over GMA in three years. TODAY has now won the key demo for 21 consecutive sweeps. TODAY also posted its closest total viewer margin versus GMA in a July sweep in nine years. Compared to the July 2019 sweep, TODAY grew its demo lead versus GMA by 70%. Additionally, TODAY narrowed the total viewer gap with GMA by 49% compared to the May 2020 sweep and 31% compared to the July 2019 sweep.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>TODAY HIGHLIGHTS:<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"469\" height=\"138\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/image-5.png?resize=469%2C138&#038;ssl=1\" alt=\"\" class=\"wp-image-3675\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY has ranked #1 in A25-54 for the 21<sup>st<\/sup> consecutive sweep<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY averaged 972,000 A25-54 viewers, leading GMA by +78,000 (+9%) and CBS This Morning by +383,000 (+65%)<\/li><li>This was TODAY\u2019s best July sweep demo win over GMA in three years<\/li><li>Compared to July 2019, TODAY improved its demo advantages over the competition: 70% higher vs. GMA and 10% higher vs. CBS<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY has won 23 consecutive sweep periods among A18-49 viewers<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY averaged 678,000 A18-49 viewers, +120,000 (+22%) higher than GMA and +285,000 (+73%) more than CBS<\/li><li>TODAY posted its biggest July sweep A18-49 advantage over GMA in four years<\/li><li>TODAY\u2019s A18-49 lead over GMA was 2% higher than the prior sweep (May 2020)<\/li><li>Compared to the July 2019 sweep, TODAY\u2019s A18-49 lead over GMA rose 60% while its lead over CBS improved by 7%<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 3.299 million total viewers, outperforming CBS by +690,000 (+26%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>This was TODAY\u2019s closest total viewer gap vs. GMA during a July sweep in nine years (since July 2011)<\/li><li>TODAY narrowed the total viewer gap vs. GMA by 49% compared to the May 2020 sweep<\/li><li>Compared to the July 2019 sweep, TODAY closed the total viewer gap vs. GMA by 31%<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>TODAY is #1 in A25-54 for 21 Straight Sweeps TODAY Posts Closest July Sweep Total Viewer Margin Vs. GMA In 9 Years TODAY Grows Demo Lead Over GMA Year Over Year &nbsp; NEW YORK \u2013 July 31, 2020 \u2013 NBC News\u2019 TODAY was the number-one morning show for the July 2020 sweep, topping ABC\u2019s \u201cGood [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/07\/31\/today-wins-july-sweep-in-key-demo\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u2018TODAY\u2019 WINS JULY SWEEP IN KEY DEMO<\/span><\/a><\/p>\n","protected":false},"author":15,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-3674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018TODAY\u2019 WINS JULY SWEEP IN KEY DEMO - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/07\/31\/today-wins-july-sweep-in-key-demo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018TODAY\u2019 WINS JULY SWEEP IN KEY DEMO - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"TODAY is #1 in A25-54 for 21 Straight Sweeps TODAY Posts Closest July Sweep Total Viewer Margin Vs. 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