{"id":3664,"date":"2020-07-28T13:11:45","date_gmt":"2020-07-28T17:11:45","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=3664"},"modified":"2020-07-28T13:11:45","modified_gmt":"2020-07-28T17:11:45","slug":"today-is-1-for-59-straight-months-in-key-demo","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/07\/28\/today-is-1-for-59-straight-months-in-key-demo\/","title":{"rendered":"\u2018TODAY\u2019 IS #1 FOR 59 STRAIGHT MONTHS IN KEY DEMO"},"content":{"rendered":"\n<p><strong>TODAY Tops GMA in Key Demo for the Month of July<\/strong><\/p>\n\n\n\n<p><strong>TODAY Wins 237 out of 239 Weeks in A25-54 And Wins Total Viewers Friday<\/strong><\/p>\n\n\n\n<p><strong>TODAY Posts 6-Week Highs in Total Viewers and Key Demo<\/strong><\/p>\n\n\n\n<p><strong>TODAY Doubles Demo Lead Versus GMA Year Over Year \u00a0<\/strong><\/p>\n\n\n\n<p>NEW YORK \u2013 July 28, 2020 \u2013 NBC News\u2019 TODAY was the number-one morning show for the month of July, topping ABC\u2019s \u201cGood Morning America\u201d in the key A25-54 demo. TODAY has now won the key demo for 59 straight months (237 out of 239 weeks).<\/p>\n\n\n\n<p>TODAY also won in the key demo last week and in total viewers on Friday. TODAY delivered its best A25-54 advantage over GMA and its biggest total viewer delivery in six weeks. Versus the prior week, TODAY posted the largest total viewer and demo gains of the morning shows. Additionally, TODAY more than doubled its demo lead versus GMA and narrowed the total viewer gap with GMA by 83% versus the same week last season.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"497\" height=\"180\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/image-3.png?resize=497%2C180&#038;ssl=1\" alt=\"\" class=\"wp-image-3665\" \/><\/figure>\n\n\n\n<p><strong>TODAY won its 59<sup>th<\/sup> consecutive month among A25-54 viewers<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY averaged 973,000 A25-54 viewers, leading GMA by +79,000 (+9%) and CBS This Morning by +386,000 (+66%)<\/li><li>TODAY\u2019s demo lead over GMA improved by 84% month-over-month and increased 22% vs. July 2019<\/li><\/ul>\n\n\n\n<p><strong>TODAY ranked #1 in A18-49 for the 64<sup>th<\/sup> consecutive month<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY averaged 675,000 A18-49 viewers, topping GMA by +115,000 (+20%) and CBS by +280,000 (+71%)<\/li><li>TODAY\u2019s A18-49 lead over GMA increased 21% vs. prior month and 31% vs. July 2019<\/li><\/ul>\n\n\n\n<p><strong>TODAY averaged 3.303 million total viewers during July, leading CBS by +675,000 (+26%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY closed the total viewer gap vs. GMA by 70% compared to prior month, and finished 18% closer vs. July 2019<\/li><\/ul>\n\n\n\n<p><strong><u>WEEK OF JULY 20-26, 2020<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"469\" height=\"115\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/image-4.png?resize=469%2C115&#038;ssl=1\" alt=\"\" class=\"wp-image-3666\" \/><\/figure>\n\n\n\n<p><strong>TODAY averaged 1.006 million A25-54 viewers, outperforming GMA by +101,000 (+11%) and CBS This Morning by +429,000 (+74%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has now ranked #1 in A25-54 for 48 consecutive weeks (includes one tie) and 237 of the last 239 weeks<\/li><li>This was TODAY\u2019s biggest A25-54 audience (and first over one million viewers) in six weeks and its widest demo margin over GMA in nine weeks<\/li><li>Compared to the same week last season, TODAY more than doubled its A25-54 lead over GMA (up 110%) while growing its advantage over CBS by 21%.<\/li><li>TODAY saw the biggest increase of demo viewers among the morning shows week-over-week (+45,000) and improved its leads over both GMA (up 3%) and CBS (22% higher).&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>TODAY averaged 694,000 A18-49 viewers, +133,000 (+24%) more than GMA and +303,000 (+78%) higher than CBS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\u2019s A18-49 delivery hit a five week-high while its lead over CBS was the best in six weeks<\/li><li>Compared to the same week last season, TODAY\u2019s A18-49 lead was up 90% vs. GMA and 6% vs. CBS.<\/li><li>Week-over-week, TODAY added +27,000 A18-49 viewers and improved its lead over CBS by 13%.&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>TODAY averaged 3.326 million total viewers, leading CBS This Morning by +763,000 (+30%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY pulled to is closest total viewer margin vs. GMA in 15 weeks (since TODAY\u2019s win during the week of 4\/6\/2020)<\/li><li>TODAY also had its widest total viewer advantage over CBS in seven weeks<\/li><li>TODAY cut the total viewer gap vs. GMA by 83% compared to the same week last season.<\/li><li>Week-over-week, TODAY saw the biggest increase of total viewers among the morning shows (+23,000) and nearly cut GMA\u2019s lead in half.&nbsp;<\/li><\/ul>\n\n\n\n<p><strong><u>SEASON-TO-DATE (9\/23\/2019-7\/26\/2020)<\/u><\/strong><\/p>\n\n\n\n<p><strong>TODAY ranks #1 among both A25-54 and A18-49 viewers<\/strong><\/p>\n\n\n\n<p><strong>TODAY\u2019s A18-49 lead over GMA has grown by 23% while its lead over CBS is up 3% compared to last season<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Lead over GMA is +127,000 (vs. +103,000 last season)<\/li><li>Lead over CBS is +386,000 (vs. +374,000 last season)<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in Key Demo for the Month of July TODAY Wins 237 out of 239 Weeks in A25-54 And Wins Total Viewers Friday TODAY Posts 6-Week Highs in Total Viewers and Key Demo TODAY Doubles Demo Lead Versus GMA Year Over Year \u00a0 NEW YORK \u2013 July 28, 2020 \u2013 NBC News\u2019 TODAY [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/07\/28\/today-is-1-for-59-straight-months-in-key-demo\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u2018TODAY\u2019 IS #1 FOR 59 STRAIGHT MONTHS IN KEY DEMO<\/span><\/a><\/p>\n","protected":false},"author":15,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[4],"class_list":["post-3664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018TODAY\u2019 IS #1 FOR 59 STRAIGHT MONTHS IN KEY DEMO - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/07\/28\/today-is-1-for-59-straight-months-in-key-demo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018TODAY\u2019 IS #1 FOR 59 STRAIGHT MONTHS IN KEY DEMO - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"TODAY Tops GMA in Key Demo for the Month of July TODAY Wins 237 out of 239 Weeks in A25-54 And Wins Total Viewers Friday TODAY Posts 6-Week Highs in Total Viewers and Key Demo TODAY Doubles Demo Lead Versus GMA Year Over Year \u00a0 NEW YORK \u2013 July 28, 2020 \u2013 NBC News\u2019 TODAY [...]Read More... from \u2018TODAY\u2019 IS #1 FOR 59 STRAIGHT MONTHS IN KEY DEMO\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/07\/28\/today-is-1-for-59-straight-months-in-key-demo\/\" \/>\n<meta property=\"og:site_name\" content=\"NBC News Press Releases\" 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