{"id":3387,"date":"2020-02-25T12:46:23","date_gmt":"2020-02-25T17:46:23","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=3387"},"modified":"2020-02-25T12:46:23","modified_gmt":"2020-02-25T17:46:23","slug":"today-is-1-for-54-straight-months-in-key-demo","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/02\/25\/today-is-1-for-54-straight-months-in-key-demo\/","title":{"rendered":"\u2018TODAY\u2019 IS #1 FOR 54 STRAIGHT MONTHS IN KEY DEMO"},"content":{"rendered":"\n<p><strong>TODAY Tops GMA in Key Demo for the Month of February <\/strong><\/p>\n\n\n\n<p><strong>TODAY Posts Best Total Viewer Margin Vs. GMA In 7 Weeks <\/strong><\/p>\n\n\n\n<p><strong>TODAY Wins Total Viewers Thursday<\/strong><\/p>\n\n\n\n<p>NEW YORK \u2013 February 19, 2020 \u2013 NBC News\u2019 TODAY was the\nnumber-one morning show for the month of February, topping ABC\u2019s \u201cGood Morning\nAmerica\u201d in the key A25-54 demo. TODAY has now won the key demo for 54 straight\nmonths (215 out of 217 weeks). TODAY also won in total viewers last Thursday. <\/p>\n\n\n\n<p>Additionally, TODAY posted its best total viewer average in\nsix weeks and its closest total viewer margin with GMA in seven weeks. TODAY\nnarrowed the total viewer gap with GMA by a giant 78% versus last week.&nbsp;\nSeason to date, TODAY ranks first among A25-54 and A18-49 viewers.<\/p>\n\n\n\n<p><strong>TODAY HIGHLIGHTS<\/strong><\/p>\n\n\n\n<p><strong>FEBRUARY 2020 (MONTHLY)<\/strong><\/p>\n\n\n\n<p><strong>TODAY ranked #1 in A25-54 for the 54<sup>th<\/sup>\nconsecutive month<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY averaged 1.229\n     million A25-54 viewers, leading GMA by +78,000 (+7%) and CBS by +480,000\n     (+64%)<\/li><li>Versus prior month,\n     TODAY added +25,000 A25-54 viewers and saw its demo advantage over GMA\n     grow by 20%<\/li><\/ul>\n\n\n\n<p><strong>TODAY ranked #1 in A18-49 for the 59<sup>th<\/sup>\nconsecutive month<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY averaged 899,000\n     A18-49 viewers, +113,000 (+14%) over GMA and +366,000 (+69%) higher than\n     CBS<\/li><li>TODAY increased its\n     A18-49 viewership by +21,000 compared to January, while its advantage over\n     GMA rose by 22%<\/li><\/ul>\n\n\n\n<p><strong>TODAY averaged 3.711 million total viewers, topping CBS\nby 706,000 (+23%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\u2019s total viewership\n     increased by +26,000 compared to prior month, and reduced the gap vs. GMA\n     by 15%<\/li><\/ul>\n\n\n\n<p><strong>Week of 2\/17\/2020<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"475\" height=\"107\" src=\"https:\/\/i0.wp.com\/newsgrouppr.wpenginepowered.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/02\/1_image-2.png?resize=475%2C107&#038;ssl=1\" alt=\"\" class=\"wp-image-3388\" \/><\/figure>\n\n\n\n<p><strong>TODAY averaged 1.205 million A25-54 viewers, leading GMA\nby +69,000 (+6%) and CBS This Morning by +406,000 (+51%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY has ranked #1 in\n     A25-54 for 215 of the last 217 weeks<\/li><\/ul>\n\n\n\n<p><strong>TODAY averaged 894,000 A18-49 viewers, +121,000 (+16%)\nmore than GMA and +311,000 (+53%) higher than CBS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY had its best\n     A18-49 lead over GMA in four weeks (week of 1\/20\/2020)<\/li><li>Week-over-week, TODAY\u2019s\n     A18-49 delivery increased by +21,000 (+2%) while its lead over GMA was 16%\n     higher.<\/li><\/ul>\n\n\n\n<p><strong>TODAY averaged 3.760 million total viewers, outperforming\nCBS by +645,000 (+24%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>This was TODAY\u2019s best\n     total viewer average in six weeks (week of 1\/6\/2020) and its closest\n     margin with GMA in seven weeks (week of 12\/30\/2019)<\/li><li>Compared to prior week,\n     TODAY\u2019s total viewership increased by +69,000 (+2%) while closing the gap\n     with GMA by 78%.&nbsp; <\/li><\/ul>\n\n\n\n<p><strong>SEASON-TO-DATE (9\/23\/2019-2\/23\/2020)<\/strong><\/p>\n\n\n\n<p><strong>TODAY ranks #1 among both A25-54 and A18-49 viewers<\/strong><\/p>\n\n\n\n<p><strong>In\nA18-49, TODAY\u2019s lead over GMA is 18% higher than the same point last season\n(+106,000 vs. +90,000 last season)<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in Key Demo for the Month of February TODAY Posts Best Total Viewer Margin Vs. GMA In 7 Weeks TODAY Wins Total Viewers Thursday NEW YORK \u2013 February 19, 2020 \u2013 NBC News\u2019 TODAY was the number-one morning show for the month of February, topping ABC\u2019s \u201cGood Morning America\u201d in the key [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/02\/25\/today-is-1-for-54-straight-months-in-key-demo\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u2018TODAY\u2019 IS #1 FOR 54 STRAIGHT MONTHS IN KEY DEMO<\/span><\/a><\/p>\n","protected":false},"author":15,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-3387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018TODAY\u2019 IS #1 FOR 54 STRAIGHT MONTHS IN KEY DEMO - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/02\/25\/today-is-1-for-54-straight-months-in-key-demo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018TODAY\u2019 IS #1 FOR 54 STRAIGHT MONTHS IN KEY DEMO - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"TODAY Tops GMA in Key Demo for the Month of February TODAY Posts Best Total Viewer Margin Vs. GMA In 7 Weeks TODAY Wins Total Viewers Thursday NEW YORK \u2013 February 19, 2020 \u2013 NBC News\u2019 TODAY was the number-one morning show for the month of February, topping ABC\u2019s \u201cGood Morning America\u201d in the key [...]Read More... from \u2018TODAY\u2019 IS #1 FOR 54 STRAIGHT MONTHS IN KEY DEMO\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/02\/25\/today-is-1-for-54-straight-months-in-key-demo\/\" \/>\n<meta property=\"og:site_name\" content=\"NBC News Press Releases\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-25T17:46:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"820\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elizabeth Kushel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@NBCNewsPR\" \/>\n<meta name=\"twitter:site\" content=\"@NBCNewsPR\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Kushel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2020\\\/02\\\/25\\\/today-is-1-for-54-straight-months-in-key-demo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2020\\\/02\\\/25\\\/today-is-1-for-54-straight-months-in-key-demo\\\/\"},\"author\":{\"name\":\"Elizabeth Kushel\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/person\\\/134c540d595e05505ff7136d04ffd46e\"},\"headline\":\"\u2018TODAY\u2019 IS #1 FOR 54 STRAIGHT MONTHS IN KEY DEMO\",\"datePublished\":\"2020-02-25T17:46:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2020\\\/02\\\/25\\\/today-is-1-for-54-straight-months-in-key-demo\\\/\"},\"wordCount\":388,\"publisher\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2020\\\/02\\\/25\\\/today-is-1-for-54-straight-months-in-key-demo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2014\\\/01\\\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1\",\"keywords\":[\"feature\"],\"articleSection\":[\"TODAY\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2020\\\/02\\\/25\\\/today-is-1-for-54-straight-months-in-key-demo\\\/\",\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2020\\\/02\\\/25\\\/today-is-1-for-54-straight-months-in-key-demo\\\/\",\"name\":\"\u2018TODAY\u2019 IS #1 FOR 54 STRAIGHT MONTHS IN KEY DEMO - 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GMA In 7 Weeks TODAY Wins Total Viewers Thursday NEW YORK \u2013 February 19, 2020 \u2013 NBC News\u2019 TODAY was the number-one morning show for the month of February, topping ABC\u2019s \u201cGood Morning America\u201d in the key [...]Read More... from \u2018TODAY\u2019 IS #1 FOR 54 STRAIGHT MONTHS IN KEY DEMO","og_url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/02\/25\/today-is-1-for-54-straight-months-in-key-demo\/","og_site_name":"NBC News Press Releases","article_published_time":"2020-02-25T17:46:23+00:00","og_image":[{"width":1920,"height":820,"url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1","type":"image\/jpeg"}],"author":"Elizabeth Kushel","twitter_card":"summary_large_image","twitter_creator":"@NBCNewsPR","twitter_site":"@NBCNewsPR","twitter_misc":{"Written by":"Elizabeth Kushel","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/02\/25\/today-is-1-for-54-straight-months-in-key-demo\/#article","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/02\/25\/today-is-1-for-54-straight-months-in-key-demo\/"},"author":{"name":"Elizabeth Kushel","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/134c540d595e05505ff7136d04ffd46e"},"headline":"\u2018TODAY\u2019 IS #1 FOR 54 STRAIGHT MONTHS IN KEY DEMO","datePublished":"2020-02-25T17:46:23+00:00","mainEntityOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/02\/25\/today-is-1-for-54-straight-months-in-key-demo\/"},"wordCount":388,"publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/02\/25\/today-is-1-for-54-straight-months-in-key-demo\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1","keywords":["feature"],"articleSection":["TODAY"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/02\/25\/today-is-1-for-54-straight-months-in-key-demo\/","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/02\/25\/today-is-1-for-54-straight-months-in-key-demo\/","name":"\u2018TODAY\u2019 IS #1 FOR 54 STRAIGHT MONTHS IN KEY DEMO - NBC News Press Releases","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/02\/25\/today-is-1-for-54-straight-months-in-key-demo\/#primaryimage"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/02\/25\/today-is-1-for-54-straight-months-in-key-demo\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1","datePublished":"2020-02-25T17:46:23+00:00","breadcrumb":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/02\/25\/today-is-1-for-54-straight-months-in-key-demo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/02\/25\/today-is-1-for-54-straight-months-in-key-demo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/02\/25\/today-is-1-for-54-straight-months-in-key-demo\/#primaryimage","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2014\/01\/NBC002_Logo_Vertical-e1414107809342.jpg?fit=1920%2C820&ssl=1","width":1920,"height":820},{"@type":"BreadcrumbList","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/02\/25\/today-is-1-for-54-straight-months-in-key-demo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/"},{"@type":"ListItem","position":2,"name":"\u2018TODAY\u2019 IS #1 FOR 54 STRAIGHT MONTHS IN KEY DEMO"}]},{"@type":"WebSite","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","name":"NBC News Press Releases","description":"More Americans watch NBC News than any news organization in the world. 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