{"id":3364,"date":"2020-02-11T12:42:32","date_gmt":"2020-02-11T17:42:32","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=3364"},"modified":"2020-02-11T12:42:32","modified_gmt":"2020-02-11T17:42:32","slug":"today-is-1-in-key-demo-posts-4-week-highs","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/02\/11\/today-is-1-in-key-demo-posts-4-week-highs\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO, POSTS 4-WEEK HIGHS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY Wins 213 out of 215 Weeks in A25-54<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Tops GMA in Total Viewers Monday and Wednesday<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Posts Largest Total Viewer Gains and Is the Only\nProgram to Grow in Key Demo Week Over Week <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 February 11, 2020 \u2013 TODAY was the number-one\nmorning show last week topping \u201cGood Morning America\u201d in the key demo A25-54.\nThe win marks 213 out of 215 weeks in first place. TODAY also won in total\nviewers Monday and Wednesday. TODAY posted four-week highs in both total\nviewers and the key demo. Additionally, TODAY posted the largest total viewer\ngains over the competition and was the only program to grow in the key demo\nversus the prior week.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY HIGHLIGHTS<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"\"><tbody><tr><td>\n  <strong>Program<\/strong>\n  <\/td><td>\n  <strong>P25-54<\/strong>\n  <\/td><td>\n  <strong>P25-54<\/strong>\n  <\/td><td>\n  <strong>P18-49<\/strong>\n  <\/td><td>\n  <strong>P18-49<\/strong>\n  <\/td><td>\n  <strong>P2+<\/strong>\n  <\/td><\/tr><tr><td>\n  <strong>Rtg<\/strong>\n  <\/td><td>\n  <strong>Imps<\/strong>\n  <\/td><td>\n  <strong>Rtg<\/strong>\n  <\/td><td>\n  <strong>Imps<\/strong>\n  <\/td><td>\n  <strong>Imps<\/strong>\n  <\/td><\/tr><tr><td>\n  <strong>TODAY<\/strong>\n  <\/td><td>\n  <strong>1.04<\/strong>\n  <\/td><td>\n  <strong>1,262<\/strong>\n  <\/td><td>\n  <strong>0.70<\/strong>\n  <\/td><td>\n  <strong>911<\/strong>\n  <\/td><td>\n  <strong>3,734<\/strong>\n  <\/td><\/tr><tr><td>\n  CBS THIS MORNING\n  <\/td><td>\n  0.61\n  <\/td><td>\n  742\n  <\/td><td>\n  0.40\n  <\/td><td>\n  519\n  <\/td><td>\n  3,001\n  <\/td><\/tr><tr><td>\n  GOOD MORNING AMERICA\n  <\/td><td>\n  0.96\n  <\/td><td>\n  1,158\n  <\/td><td>\n  0.62\n  <\/td><td>\n  796\n  <\/td><td>\n  3,830\n  <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 1.262 million A25-54 viewers, leading GMA\nby +104,000 (+9%) and CBS This Morning by +520,000 (+67%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY was the only      morning news program to add A25-54 viewers vs. prior week (+20,000, or  +2%), posting its best A25-54 delivery since the week of 1\/6\/2020<\/li><li>TODAY has topped GMA by  at least 100,000 demo viewers in two of the last three weeks<\/li><li>TODAY improved its A25-54 advantages over GMA (55% higher) and CBS (up 5%) compared to prior      week.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 911,000 A18-49 viewers, +115,000 (+14%)\nmore than GMA and +392,000 (+76%) higher than CBS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Compared to the same week last season, TODAY\u2019s A18-49 lead over CBS increased by 25%.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 3.734 million total viewers, outperforming\nCBS by +733,000 (+24%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Week-over-week, TODAY had the biggest gain in total viewership (+56,000, or +2%), hitting a four-week high in overall delivery.&nbsp; <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SEASON-TO-DATE (9\/23\/2019-2\/2\/2020)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY ranks #1 among both A25-54 and A18-49 viewers<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In\nA18-49, TODAY\u2019s lead over GMA is 23% higher than the same point last season\n(+106,000 vs. +86,000 last season)<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Wins 213 out of 215 Weeks in A25-54 TODAY Tops GMA in Total Viewers Monday and Wednesday TODAY Posts Largest Total Viewer Gains and Is the Only Program to Grow in Key Demo Week Over Week NEW YORK \u2013 February 11, 2020 \u2013 TODAY was the number-one morning show last week topping \u201cGood Morning [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/02\/11\/today-is-1-in-key-demo-posts-4-week-highs\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO, POSTS 4-WEEK HIGHS<\/span><\/a><\/p>\n","protected":false},"author":15,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-3364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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