{"id":3330,"date":"2020-01-28T11:57:35","date_gmt":"2020-01-28T16:57:35","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=3330"},"modified":"2020-01-28T11:57:35","modified_gmt":"2020-01-28T16:57:35","slug":"today-is-1-for-53-straight-months-in-key-demo","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/01\/28\/today-is-1-for-53-straight-months-in-key-demo\/","title":{"rendered":"\u2018TODAY\u2019 IS #1 FOR 53 STRAIGHT MONTHS IN KEY DEMO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY Tops GMA in Key Demo for the Month of January&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Wins the Week in\nA25-54 and Wins Total Viewers Friday&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Posts 5-Week\nHighs in A25-54 and A18-49 Advantages<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\u2019s Key Demo Lead\nvs. GMA Is 8X Higher Week Over Week<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW\nYORK \u2013 January 28, 2020 \u2013 NBC News\u2019 TODAY was the number-one morning show for\nthe month of January, topping ABC\u2019s \u201cGood Morning America\u201d in the key A25-54\ndemo. TODAY has now won the key demo for 53 straight months (211 out of 213\nweeks).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TODAY also won in the key demo last week\nand posted a total-viewer win Friday. TODAY delivered its best A25-54 and\nA18-49 advantage over GMA in five weeks and was the only program to grow in the\ndemo week over week, increasing its lead over GMA eight-fold.\n&nbsp;Additionally, TODAY narrowed the total viewer gap with GMA by 41% versus\nthe prior week.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY HIGHLIGHTS:&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>JANUARY 2020 (MONTHLY)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>TODAY ranked #1 in A25-54 for the 53<sup>rd<\/sup>consecutive\n     month<\/strong> <ul><li>TODAY averaged 1.203 million A25-54 viewers, leading\n      GMA by +64,000 (+6%) and CBS This Morning by +503,000 (+72%)<\/li><\/ul><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>TODAY ranked #1 in A18-49 for the 58<sup>th<\/sup>consecutive\n     month<\/strong> <ul><li>TODAY averaged 877,000 A18-49 viewers, +91,000 (+12%)\n      over GMA and +395,000 (+82%) higher than CBS<\/li><li>TODAY had its best advantage over CBS in eight months\n      (since May 2019)<\/li><li>Versus prior year, TODAY increased its A18-49 lead\n      over GMA by +10%&nbsp;<strong>&nbsp;<\/strong><\/li><\/ul><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>TODAY averaged 3.684 million total viewers, leading CBS\n     by +826,000 (+29%)<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WEEK OF 1\/20\/2020<\/strong><\/p>\n\n\n\n<table class=\"wp-block-table\"><tbody><tr><td>\n  <strong>Program<\/strong>\n  <\/td><td>\n  <strong>P25-54<\/strong>\n  <\/td><td>\n  <strong>P25-54<\/strong>\n  <\/td><td>\n  <strong>P18-49<\/strong>\n  <\/td><td>\n  <strong>P18-49<\/strong>\n  <\/td><td>\n  <strong>P2+<\/strong>\n  <\/td><\/tr><tr><td>\n  <strong>Rtg<\/strong>\n  <\/td><td>\n  <strong>Imps<\/strong>\n  <\/td><td>\n  <strong>Rtg<\/strong>\n  <\/td><td>\n  <strong>Imps<\/strong>\n  <\/td><td>\n  <strong>Imps<\/strong>\n  <\/td><\/tr><tr><td>\n  <strong>TODAY<\/strong>\n  <\/td><td>\n  <strong>1.01<\/strong>\n  <\/td><td>\n  <strong>1,218<\/strong>\n  <\/td><td>\n  <strong>0.69<\/strong>\n  <\/td><td>\n  <strong>888<\/strong>\n  <\/td><td>\n  <strong>3,694<\/strong>\n  <\/td><\/tr><tr><td>\n  CBS THIS MORNING\n  <\/td><td>\n  0.59\n  <\/td><td>\n  710\n  <\/td><td>\n  0.40\n  <\/td><td>\n  512\n  <\/td><td>\n  2,918\n  <\/td><\/tr><tr><td>\n  GOOD MORNING AMERICA\n  <\/td><td>\n  0.92\n  <\/td><td>\n  1,114\n  <\/td><td>\n  0.58\n  <\/td><td>\n  748\n  <\/td><td>\n  3,808\n  <\/td><\/tr><\/tbody><\/table>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 1.220\nmillion A25-54 viewers, topping GMA by +106,000 (+10%) and CBS This Morning by\n+509,000 (+72%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>This\n     was TODAY\u2019s biggest demo advantage over GMA since the week of 12\/16\/2019\n     (a five-week high)<\/li><li>Week-over-week,\n     TODAY was the only morning news program to add demo viewers (+11,000, or\n     +1%) while its advantage over GMA increased eight-fold (+106,000 vs.\n     +13,000 prior week)&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 890,000\nA18-49 viewers, +141,000 (+19%) more than GMA and +377,000 (+74%) higher than\nCBS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\n     posted its widest A18-49 advantage over GMA in five weeks (since week of\n     12\/16\/2019)<\/li><li>Compared\n     to the same week last season, TODAY more than doubled its A18-49 lead over\n     GMA (+141,000 vs. +63,000 prior year)<\/li><li>Week-over-week,\n     TODAY doubled its A18-49 advantage over GMA (+141,000 vs. +62,000 prior\n     week)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 3.698\nmillion total viewers, outperforming CBS by +777,000 (+27%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\n     won Friday in total viewers (+1,000 over GMA)<\/li><li>Week-over-week,\n     TODAY reduced the total viewer gap vs. GMA by 41%<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SEASON-TO-DATE\n(9\/23\/2019-1\/26\/2020)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY ranks #1 among\nboth A25-54 and A18-49 viewers<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In\nA18-49, TODAY\u2019s lead over GMA is 32% higher than the same point last season\n(+104,000 vs. +79,000 last season)<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in Key Demo for the Month of January&nbsp; TODAY Wins the Week in A25-54 and Wins Total Viewers Friday&nbsp; TODAY Posts 5-Week Highs in A25-54 and A18-49 Advantages TODAY\u2019s Key Demo Lead vs. GMA Is 8X Higher Week Over Week NEW YORK \u2013 January 28, 2020 \u2013 NBC News\u2019 TODAY was the [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/01\/28\/today-is-1-for-53-straight-months-in-key-demo\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u2018TODAY\u2019 IS #1 FOR 53 STRAIGHT MONTHS IN KEY DEMO<\/span><\/a><\/p>\n","protected":false},"author":15,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-3330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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