{"id":3321,"date":"2020-01-22T11:57:15","date_gmt":"2020-01-22T16:57:15","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=3321"},"modified":"2020-01-22T11:57:15","modified_gmt":"2020-01-22T16:57:15","slug":"today-is-1-in-key-demo-23","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/01\/22\/today-is-1-in-key-demo-23\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO"},"content":{"rendered":"\n<p><strong>TODAY Wins 210 out of 212 Weeks in A25-54<\/strong><\/p>\n\n\n\n<p><strong>TODAY Is #1 in the\nKey Demo Season to Date&nbsp;<\/strong><\/p>\n\n\n\n<p>NEW YORK \u2013 January\n22, 2020 \u2013 TODAY was the number-one morning show last week topping \u201cGood\nMorning America\u201d in the key demo A25-54. The win marks 210 out of 212 weeks in\nfirst place. Season to date, TODAY ranks first among A25-54 and A18-49\nviewers.&nbsp;<\/p>\n\n\n\n<p><strong>TODAY\nHIGHLIGHTS:&nbsp;<\/strong><\/p>\n\n\n\n<table class=\"wp-block-table\"><tbody><tr><td>\n  <strong>Program<\/strong>\n  <\/td><td>\n  <strong>P25-54<\/strong>\n  <\/td><td>\n  <strong>P25-54<\/strong>\n  <\/td><td>\n  <strong>P18-49<\/strong>\n  <\/td><td>\n  <strong>P18-49<\/strong>\n  <\/td><td>\n  <strong>P2+<\/strong>\n  <\/td><\/tr><tr><td>\n  <strong>Rtg<\/strong>\n  <\/td><td>\n  <strong>Imps<\/strong>\n  <\/td><td>\n  <strong>Rtg<\/strong>\n  <\/td><td>\n  <strong>Imps<\/strong>\n  <\/td><td>\n  <strong>Imps<\/strong>\n  <\/td><\/tr><tr><td>\n  <strong>TODAY<\/strong>\n  <\/td><td>\n  <strong>1.00<\/strong>\n  <\/td><td>\n  <strong>1,209<\/strong>\n  <\/td><td>\n  <strong>0.70<\/strong>\n  <\/td><td>\n  <strong>902<\/strong>\n  <\/td><td>\n  <strong>3,707<\/strong>\n  <\/td><\/tr><tr><td>\n  CBS THIS MORNING\n  <\/td><td>\n  0.60\n  <\/td><td>\n  723\n  <\/td><td>\n  0.39\n  <\/td><td>\n  503\n  <\/td><td>\n  2,886\n  <\/td><\/tr><tr><td>\n  GOOD MORNING AMERICA\n  <\/td><td>\n  0.99\n  <\/td><td>\n  1,196\n  <\/td><td>\n  0.65\n  <\/td><td>\n  840\n  <\/td><td>\n  3,897\n  <\/td><\/tr><\/tbody><\/table>\n\n\n\n<p><strong>TODAY averaged\n1.209 million A25-54 viewers, topping GMA by +13,000 (+1%) and CBS This Morning\nby +486,000 (+67%)<\/strong><\/p>\n\n\n\n<p><strong>TODAY averaged\n902,000 A18-49 viewers, +62,000 (+7%) more than GMA and +399,000 (+79%) higher\nthan CBS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Compared to the same\n     week last season, TODAY\u2019s A18-49 lead over GMA grew by 88% as its\n     advantage over CBS rose 3%.<\/li><\/ul>\n\n\n\n<p><strong>TODAY averaged\n3.707 million total viewers, outperforming CBS by +821,000 (+28%)<\/strong><\/p>\n\n\n\n<p><strong>SEASON-TO-DATE\n(9\/23\/2019-1\/12\/2020)<\/strong><\/p>\n\n\n\n<p>TODAY ranks #1 among\nboth A25-54 and A18-49 viewers<\/p>\n\n\n\n<p>In\nA18-49, TODAY\u2019s lead over GMA is 29% higher than the same point last season\n(+102,000 vs. +79,000 last season)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Wins 210 out of 212 Weeks in A25-54 TODAY Is #1 in the Key Demo Season to Date&nbsp; NEW YORK \u2013 January 22, 2020 \u2013 TODAY was the number-one morning show last week topping \u201cGood Morning America\u201d in the key demo A25-54. The win marks 210 out of 212 weeks in first place. Season [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/01\/22\/today-is-1-in-key-demo-23\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO<\/span><\/a><\/p>\n","protected":false},"author":15,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-3321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY IS #1 IN KEY DEMO - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/01\/22\/today-is-1-in-key-demo-23\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TODAY IS #1 IN KEY DEMO - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"TODAY Wins 210 out of 212 Weeks in A25-54 TODAY Is #1 in the Key Demo Season to Date&nbsp; NEW YORK \u2013 January 22, 2020 \u2013 TODAY was the number-one morning show last week topping \u201cGood Morning America\u201d in the key demo A25-54. 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