{"id":3313,"date":"2020-01-14T11:09:24","date_gmt":"2020-01-14T16:09:24","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=3313"},"modified":"2020-01-14T11:09:24","modified_gmt":"2020-01-14T16:09:24","slug":"today-is-1-in-key-demo-22","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/01\/14\/today-is-1-in-key-demo-22\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO"},"content":{"rendered":"\n

TODAY Wins 209 out of 211 Weeks in A25-54<\/strong><\/p>\n\n\n\n

TODAY Tops GMA in Total Viewers Monday and Tuesday<\/strong><\/p>\n\n\n\n

TODAY Posts Largest Growth in Key Demo Week Over Week <\/strong><\/p>\n\n\n\n

NEW\nYORK \u2013 January 14, 2020 \u2013 TODAY was the number-one morning show last week\ntopping \u201cGood Morning America\u201d in the key demo A25-54. The win marks 209 out of\n211 weeks in first place. TODAY also won in total viewers Monday and Tuesday.\nAdditionally, TODAY posted the biggest growth of the morning shows in the key\ndemo week over week. <\/p>\n\n\n\n

TODAY HIGHLIGHTS<\/strong><\/p>\n\n\n\n
\n Program<\/strong>\n <\/td>\n P25-54<\/strong>\n <\/td>\n P25-54<\/strong>\n <\/td>\n P18-49<\/strong>\n <\/td>\n P18-49<\/strong>\n <\/td>\n P2+<\/strong>\n <\/td><\/tr>
\n Rtg<\/strong>\n <\/td>\n Imps<\/strong>\n <\/td>\n Rtg<\/strong>\n <\/td>\n Imps<\/strong>\n <\/td>\n Imps<\/strong>\n <\/td><\/tr>
\n TODAY<\/strong>\n <\/td>\n 1.04<\/strong>\n <\/td>\n 1,267<\/strong>\n <\/td>\n 0.71<\/strong>\n <\/td>\n 926<\/strong>\n <\/td>\n 3,777<\/strong>\n <\/td><\/tr>
\n CBS THIS MORNING\n <\/td>\n 0.59\n <\/td>\n 710\n <\/td>\n 0.37\n <\/td>\n 483\n <\/td>\n 2,867\n <\/td><\/tr>
\n GOOD MORNING AMERICA\n <\/td>\n 0.97\n <\/td>\n 1,170\n <\/td>\n 0.63\n <\/td>\n 821\n <\/td>\n 3,900\n <\/td><\/tr>
\n  \n <\/td>\n  \n <\/td>\n  \n <\/td>\n  \n <\/td>\n  \n <\/td>\n  \n <\/td><\/tr><\/tbody><\/table>\n\n\n\n

TODAY averaged 1.267 million A25-54 viewers, topping GMA by\n+97,000 (+8%) and CBS This Morning by +557,000 (+78%)<\/strong><\/p>\n\n\n\n