{"id":3306,"date":"2020-01-07T11:49:34","date_gmt":"2020-01-07T16:49:34","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=3306"},"modified":"2020-01-07T11:49:34","modified_gmt":"2020-01-07T16:49:34","slug":"today-is-1-in-total-viewers-for-1st-week-of-2020","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/01\/07\/today-is-1-in-total-viewers-for-1st-week-of-2020\/","title":{"rendered":"TODAY IS #1 IN TOTAL VIEWERS FOR 1st WEEK OF 2020"},"content":{"rendered":"\n<p><strong>TODAY Tops GMA Outright for First Week of the Year, Marks First\nTotal Viewer Win for an Opening Week in 8 Years<\/strong><\/p>\n\n\n\n<p><strong>TODAY Wins Total Viewers for 5 Straight Weeks, 6<sup>th<\/sup>\nOutright Win this Season<\/strong><\/p>\n\n\n\n<p><strong>TODAY Wins 208 out of 210 Weeks in A25-54<\/strong><\/p>\n\n\n\n<p>NEW\nYORK \u2013 January 7, 2019 \u2013 TODAY was the number-one morning show outright for the\nfirst week in 2020, topping \u201cGood Morning America\u201d in total viewers, A25-54 and\nA18-49. This marks the first time TODAY has won the opening week of the broadc&nbsp;ast\nyear &nbsp;since 2012.\nTODAY has now won five consecutive weeks in total viewers and six weeks\noutright for the season. TODAY has also won 208 out of 210 weeks in the key\ndemo. <\/p>\n\n\n\n<p><strong>TODAY HIGHLIGHTS: <\/strong><\/p>\n\n\n\n<table class=\"wp-block-table\"><tbody><tr><td>\n  <strong>Program<\/strong>\n  <\/td><td>\n  <strong>P25-54<\/strong>\n  <\/td><td>\n  <strong>P25-54<\/strong>\n  <\/td><td>\n  <strong>P18-49<\/strong>\n  <\/td><td>\n  <strong>P18-49<\/strong>\n  <\/td><td>\n  <strong>P2+<\/strong>\n  <\/td><\/tr><tr><td>\n  <strong>Rtg<\/strong>\n  <\/td><td>\n  <strong>Imps<\/strong>\n  <\/td><td>\n  <strong>Rtg<\/strong>\n  <\/td><td>\n  <strong>Imps<\/strong>\n  <\/td><td>\n  <strong>Imps<\/strong>\n  <\/td><\/tr><tr><td>\n  <strong>TODAY<\/strong>\n  <\/td><td>\n  <strong>0.87<\/strong>\n  <\/td><td>\n  <strong>1,056<\/strong>\n  <\/td><td>\n  <strong>0.57<\/strong>\n  <\/td><td>\n  <strong>737<\/strong>\n  <\/td><td>\n  <strong>3,463<\/strong>\n  <\/td><\/tr><tr><td>\n  CBS THIS MORNING\n  <\/td><td>\n  0.52\n  <\/td><td>\n  632\n  <\/td><td>\n  0.31\n  <\/td><td>\n  403\n  <\/td><td>\n  2,711\n  <\/td><\/tr><tr><td>\n  GOOD MORNING AMERICA\n  <\/td><td>\n  0.79\n  <\/td><td>\n  964\n  <\/td><td>\n  0.49\n  <\/td><td>\n  636\n  <\/td><td>\n  3,461\n  <\/td><\/tr><\/tbody><\/table>\n\n\n\n<p><strong>TODAY averaged 3.463 million total viewers, leading GMA by +2,000\nand outperforming CBS by +752,000 (+28%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>This was the first time TODAY won the opening week of the\n     broadcast year since 2012<\/li><li>Compared to the same week last season, TODAY\u2019s total viewer\n     advantage over CBS grew by +3%.<\/li><\/ul>\n\n\n\n<p><strong>TODAY averaged 1.056 million A25-54 viewers, topping GMA by\n+92,000 (+10%) and CBS This Morning by +424,000 (+67%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Vs. prior week, TODAY increased its demo viewership by +1%\n     (+9,000).&nbsp; <\/li><\/ul>\n\n\n\n<p><strong>TODAY averaged 737,000 A18-49 viewers, +101,000 (+16%) more than\nGMA and +334,000 (+83%) higher than CBS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Compared to the same week last season, TODAY\u2019s A18-49 lead\n     over GMA increased by 55%.<\/li><li>Week-over-week, TODAY added +2,000 A18-49 viewers and\n     improved its lead over CBS by 4%.&nbsp; <\/li><\/ul>\n\n\n\n<p><strong>SEASON-TO-DATE (9\/23\/2019-1\/5\/2020)<\/strong><\/p>\n\n\n\n<p><strong>TODAY ranks #1 among both A25-54 and A18-49 viewers<\/strong><\/p>\n\n\n\n<p><strong>In A18-49, TODAY\u2019s lead over GMA is 39% higher than the same point\nlast season (+106,000 vs. +76,000 last season)<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA Outright for First Week of the Year, Marks First Total Viewer Win for an Opening Week in 8 Years TODAY Wins Total Viewers for 5 Straight Weeks, 6th Outright Win this Season TODAY Wins 208 out of 210 Weeks in A25-54 NEW YORK \u2013 January 7, 2019 \u2013 TODAY was the number-one [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2020\/01\/07\/today-is-1-in-total-viewers-for-1st-week-of-2020\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN TOTAL VIEWERS FOR 1st WEEK OF 2020<\/span><\/a><\/p>\n","protected":false},"author":15,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[4],"class_list":["post-3306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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