{"id":3296,"date":"2019-12-31T12:42:46","date_gmt":"2019-12-31T17:42:46","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=3296"},"modified":"2019-12-31T12:42:46","modified_gmt":"2019-12-31T17:42:46","slug":"today-wins-total-viewers-for-month","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/12\/31\/today-wins-total-viewers-for-month\/","title":{"rendered":"\u2018TODAY\u2019 WINS TOTAL VIEWERS FOR MONTH"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nTops GMA in Total Viewers and Key Demo for the Month of December, Posts 10th\nOutright Weekly Win this Year<\/strong><br \/>\n<br \/>\n<strong>TODAY\nWins Key Demo for 4th Quarter and Year&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 December 31, 2019 \u2013 TODAY was the number-one morning\nshow outright for the month of December topping \u201cGood Morning America\u201d in total\nviewers, A25-54 and A18-49. The win marks TODAY\u2019s first outright monthly win\n(four straight weeks) since November 2018, and tenth weekly win this year.\nTODAY has now won the key demo for 52 straight months (207 out of 209 weeks).\nAdditionally versus last month, TODAY\u2019s demo lead over GMA grew by 69%. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TODAY ended 2019 at\nnumber-one in the key A25-54 and A18-49 demos for the fourth straight year.\nTODAY also won the key demo for the fourth quarter 2019. Versus the prior\nquarter, TODAY added more viewers in the key demo than GMA and CBS combined,\nwith and it more than doubled its demo lead over GMA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY\nHIGHLIGHTS:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2019 BROADCAST YEAR<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY ranked #1 in A25-54 for the 4<sup>th<\/sup>&nbsp;consecutive\nbroadcast year<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY won its 28<sup>th<\/sup>&nbsp;consecutive\nyear among A18-49 viewers<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In\ntotal viewers, TODAY narrowed the gap vs. GMA by 6% and increased its lead over\nCBS by 4%<\/strong><br \/>\n<br \/>\n<strong>4<sup>TH<\/sup>&nbsp;QUARTER 2019<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY ranked #1 in A25-54 for the 17<sup>th<\/sup>&nbsp;consecutive\nquarter<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY averaged 1.236 million A25-54\n     viewers, leading GMA by +104,000 (+9%) and CBS This Morning by +479,000\n     (+63%)<\/li><li>Compared to the prior quarter,\n     TODAY added more A25-54 viewers than GMA and CBS combined (+154,000), more\n     than doubled its demo lead over GMA, and increased its advantage over CBS\n     by 27%.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY ranked #1 In A18-49 for the 28<sup>th<\/sup>&nbsp;consecutive\nquarter<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY averaged 891,000 A18-49\n     viewers, +111,000 (+14%) higher than GMA and +380,000 (+74%) more than CBS<\/li><li>Versus the same quarter last year,\n     TODAY\u2019s A18-49 lead over GMA grew by 48% <ul><li>Compared\n      to prior quarter, TODAY again added more A18-49 viewers than GMA and CBS\n      combined (+115,000) while increasing its advantage over GMA by 73% and\n      CBS by 28%<\/li><\/ul><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 3.792 million total\nviewers, leading CBS by +910,000 (+32%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY posted the biggest increase\n     in total viewership versus prior quarter (+248,000) while closing the gap\n     vs. GMA by 36% and increasing its total viewer lead over CBS by 13%<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>DECEMBER 2019<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY won its 52<sup>nd<\/sup>&nbsp;consecutive\nmonth among A25-54 viewers<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY averaged 1.250 million A25-54\n     viewers, topping GMA by +152,000 (+14%) and CBS by +505,000 (+68%)<\/li><li>TODAY\u2019s demo lead over GMA improved\n     by 69% month-over-month and by 15% compared to December 2018<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY ranked #1 in A18-49 for the 57<sup>th<\/sup>&nbsp;consecutive\nmonth<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY averaged 886,000 A18-49\n     viewers, +132,000 (+18%) higher than GMA and +388,000 (+78%) more than CBS<\/li><li>TODAY\u2019s A18-49 lead over GMA rose\n     by 15% versus prior month and more than doubled compared to December 2018&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY ranked #1 in total viewers for the\nfirst time since November 2018<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY averaged 3.834 million total\n     viewers, +7,000 more than GMA and +945,000 (+33%) more than CBS<\/li><li>TODAY posted its biggest monthly\n     total viewer win over CBS in exactly one year (since December 2018)&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WEEK OF DECEMBER 23-29, 2019<\/strong><\/p>\n\n\n\n<table class=\"wp-block-table\"><tbody><tr><td>\n  <strong>Program<\/strong>\n  <\/td><td>\n  <strong>P25-54<\/strong>\n  <\/td><td>\n  <strong>P25-54<\/strong>\n  <\/td><td>\n  <strong>P18-49<\/strong>\n  <\/td><td>\n  <strong>P18-49<\/strong>\n  <\/td><td>\n  <strong>P2+<\/strong>\n  <\/td><\/tr><tr><td>\n  <strong>Rtg<\/strong>\n  <\/td><td>\n  <strong>Imps<\/strong>\n  <\/td><td>\n  <strong>Rtg<\/strong>\n  <\/td><td>\n  <strong>Imps<\/strong>\n  <\/td><td>\n  <strong>Imps<\/strong>\n  <\/td><\/tr><tr><td>\n  <strong>TODAY<\/strong>\n  <\/td><td>\n  <strong>0.86<\/strong>\n  <\/td><td>\n  <strong>1,047<\/strong>\n  <\/td><td>\n  <strong>0.57<\/strong>\n  <\/td><td>\n  <strong>735<\/strong>\n  <\/td><td>\n  <strong>3,483<\/strong>\n  <\/td><\/tr><tr><td>\n  CBS THIS MORNING\n  <\/td><td>\n  0.52\n  <\/td><td>\n  625\n  <\/td><td>\n  0.32\n  <\/td><td>\n  415\n  <\/td><td>\n  2,671\n  <\/td><\/tr><tr><td>\n  GOOD MORNING AMERICA\n  <\/td><td>\n  &#8212;\n  <\/td><td>\n  &#8212;\n  <\/td><td>\n  &#8212;\n  <\/td><td>\n  &#8212;\n  <\/td><td>\n  &#8212;\n  <\/td><\/tr><\/tbody><\/table>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 3.483 million total\nviewers, outperforming CBS by +812,000 (+30%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Compared to the same week last\n     season, TODAY\u2019s total viewer advantage over CBS rose by 18%.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 1.047 million A25-54\nviewers, leading CBS This Morning by +422,000 (+68%)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 735,000 A18-49 viewers,\n+320,000 (+77%) higher than CBS<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SEASON-TO-DATE\n(9\/23\/2019-12\/29\/2019)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY ranks #1 among both A25-54 and\nA18-49 viewers<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In A18-49, TODAY\u2019s lead over GMA is 40%\nhigher than the same point last season (+108,000 vs. +77,000 last season)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>For\nmore information contact:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Megan\nStackhouse<br \/>\nNBC News<br \/>\ne:&nbsp;<a href=\"mailto:megan.kopf@nbcuni.com\">megan.stackhouse@nbcuni.com<\/a><br \/>\np: 212-664-6205<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA in Total Viewers and Key Demo for the Month of December, Posts 10th Outright Weekly Win this Year TODAY Wins Key Demo for 4th Quarter and Year&nbsp; NEW YORK \u2013 December 31, 2019 \u2013 TODAY was the number-one morning show outright for the month of December topping \u201cGood Morning America\u201d in total [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/12\/31\/today-wins-total-viewers-for-month\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u2018TODAY\u2019 WINS TOTAL VIEWERS FOR MONTH<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-3296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018TODAY\u2019 WINS TOTAL VIEWERS FOR MONTH - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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