{"id":3242,"date":"2019-12-03T12:13:14","date_gmt":"2019-12-03T17:13:14","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=3242"},"modified":"2019-12-03T12:13:14","modified_gmt":"2019-12-03T17:13:14","slug":"today-wins-november-sweep-in-key-demo","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/12\/03\/today-wins-november-sweep-in-key-demo\/","title":{"rendered":"\u2018TODAY\u2019 WINS NOVEMBER SWEEP IN KEY DEMO"},"content":{"rendered":"\n<p><strong>TODAY\nis #1 in A25-54 for 18 Straight Sweeps, More than Doubles Its Lead Over GMA Vs.\nPrior Sweep<\/strong><\/p>\n\n\n\n<p><strong>TODAY\nTops GMA in Key Demo for Week <\/strong><\/p>\n\n\n\n<p><strong>TODAY\nWins Monday in Total Viewers <\/strong><\/p>\n\n\n\n<p>NEW YORK \u2013\nDecember 3, 2019 \u2013 NBC News\u2019 TODAY was the number-one morning show for the\nNovember 2019 sweep, topping ABC\u2019s \u201cGood Morning America\u201d in the key A25-54\ndemo. TODAY has now won the key demo for 18 consecutive sweeps. Since the July\nsweep, TODAY posted the most growth in the key demo, increasing its lead over\nGMA by a whopping 115%. <\/p>\n\n\n\n<p>Additionally,\nTODAY won the week in the key demo, marking 203 out of 205 weeks in first\nplace. TODAY posted a seven-month high in the key demo, delivering its largest\naudience since May. TODAY won in total viewers Monday and narrowed the gap with\nGMA by 75% for the week. TODAY also posted its largest advantage in A18-49 over\nGMA since the Pyeongchang Olympics. TODAY was rated Monday and Tuesday of last\nweek due to the Thanksgiving holiday.<\/p>\n\n\n\n<p><strong>TODAY\nHIGHLIGHTS:<\/strong><\/p>\n\n\n\n<p><strong>NOVEMBER\n2019 SWEEP<\/strong><\/p>\n\n\n\n<p><strong>TODAY\nwon its 18<sup>th<\/sup> consecutive sweep&nbsp; among A25-54 viewers<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\n     averaged 1.279 million A25-54 viewers, leading GMA by +99,000 (+8%) and\n     CBS This Morning by +512,000 (+67%)<\/li><li>Compared\n     to the prior sweep (July 2019), TODAY added the most A25-54 viewers\n     (+262,00, an increase of +26%), more than doubled its lead over GMA (115%\n     higher), and improved its advantage over CBS by 47%<\/li><\/ul>\n\n\n\n<p><strong>TODAY\nwon its 20<sup>th<\/sup> consecutive sweep among A18-49 viewers<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\n     averaged 920,000 A18-49 viewers, +124,000 (+16%) higher than GMA and\n     +404,000 (+78%) more than CBS<\/li><li>Versus\n     the prior sweep (July 2019), TODAY saw the biggest increase of A18-49\n     viewers (+198,000, or +27%), and widened its advantages over both GMA (65%\n     higher) and CBS (51% higher)<\/li><li>Compared\n     to November 2018, TODAY\u2019s A18-49 lead over GMA grew by 28%.&nbsp; <\/li><\/ul>\n\n\n\n<p><strong>TODAY\naveraged 3.936 million total viewers, leading CBS by +981,000 (+33%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\n     improved its total viewer lead over CBS by 29% compared to the July 2019\n     sweep.&nbsp; <\/li><\/ul>\n\n\n\n<p><strong>WEEK\nOF NOVEMBER 25-DECEMBER 1, 2019<\/strong><\/p>\n\n\n\n<table class=\"wp-block-table\"><tbody><tr><td>\n  <strong>Program<\/strong>\n  <\/td><td>\n  <strong>P25-54<\/strong>\n  <\/td><td>\n  <strong>P25-54<\/strong>\n  <\/td><td>\n  <strong>P18-49<\/strong>\n  <\/td><td>\n  <strong>P18-49<\/strong>\n  <\/td><td>\n  <strong>P2+<\/strong>\n  <\/td><\/tr><tr><td>\n  <strong>Rtg<\/strong>\n  <\/td><td>\n  <strong>Imps<\/strong>\n  <\/td><td>\n  <strong>Rtg<\/strong>\n  <\/td><td>\n  <strong>Imps<\/strong>\n  <\/td><td>\n  <strong>Imps<\/strong>\n  <\/td><\/tr><tr><td>\n  <strong>TODAY<\/strong>\n  <\/td><td>\n  <strong>1.05<\/strong>\n  <\/td><td>\n  <strong>1,274<\/strong>\n  <\/td><td>\n  <strong>0.72<\/strong>\n  <\/td><td>\n  <strong>935<\/strong>\n  <\/td><td>\n  <strong>3,890<\/strong>\n  <\/td><\/tr><tr><td>\n  CBS THIS MORNING\n  <\/td><td>\n  0.62\n  <\/td><td>\n  748\n  <\/td><td>\n  0.38\n  <\/td><td>\n  490\n  <\/td><td>\n  2,808\n  <\/td><\/tr><tr><td>\n  GOOD MORNING AMERICA\n  <\/td><td>\n  0.90\n  <\/td><td>\n  1,090\n  <\/td><td>\n  0.57\n  <\/td><td>\n  740\n  <\/td><td>\n  3,916\n  <\/td><\/tr><\/tbody><\/table>\n\n\n\n<p><strong>TODAY\naveraged 1.274 million A25-54 viewers, leading GMA by +184,000 (+17%) and CBS\nThis Morning by +526,000 (+670%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>This\n     was TODAY\u2019s best lead over GMA since the week of 4\/15\/2019 (32 weeks) and\n     CBS since the week of 5\/13\/2019 (28-week high)<\/li><li>Compared\n     to the same week last season, TODAY\u2019s A25-54 advantage over GMA grew by\n     42%.<\/li><li>Week-over-week,\n     TODAY improved its leads over both GMA (82% higher) and CBS (4% higher).<\/li><\/ul>\n\n\n\n<p><strong>TODAY\naveraged 935,000 A18-49 viewers, +195,000 (+26%) more than GMA and +445,000\n(+91%) higher than CBS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>TODAY\n     posted its largest advantage over GMA since the Pyeongchang Olympics (week\n     of 2\/19\/2018) <\/li><li>Versus\n     the same week last season, TODAY\u2019s A18-49 lead over GMA more than\n     quadrupled while also growing its advantage over CBS by 23%.<\/li><li>TODAY\u2019s\n     lead over GMA was 25% higher than prior week.<\/li><\/ul>\n\n\n\n<p><strong>TODAY\naveraged 3.890 million total viewers, topping CBS by +1.082 million (+39%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>This\n     was TODAY\u2019s largest total viewer lead over CBS in 46 weeks (since the week\n     of 1\/7\/2019)<\/li><li>TODAY\u2019s\n     total viewer lead over CBS improved by 13% versus the same week last\n     season.<\/li><li>Compared\n     to prior week, TODAY cut the total viewer gap with GMA by 75% and\n     increased its own lead over CBS by 2%.<\/li><\/ul>\n\n\n\n<p><strong>SEASON-TO-DATE\n(9\/23\/2019-12\/1\/2019)<\/strong><\/p>\n\n\n\n<p><strong>TODAY\nranks #1 among both A25-54 and A18-49 viewers<\/strong><\/p>\n\n\n\n<p><strong>In A18-49, TODAY\u2019s:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Lead\n     vs. GMA is 33% higher than the same point last season (+105,000 vs.\n     +79,000 last season)<\/li><\/ul>\n\n\n\n<p><strong>###<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY is #1 in A25-54 for 18 Straight Sweeps, More than Doubles Its Lead Over GMA Vs. Prior Sweep TODAY Tops GMA in Key Demo for Week TODAY Wins Monday in Total Viewers NEW YORK \u2013 December 3, 2019 \u2013 NBC News\u2019 TODAY was the number-one morning show for the November 2019 sweep, topping ABC\u2019s [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/12\/03\/today-wins-november-sweep-in-key-demo\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u2018TODAY\u2019 WINS NOVEMBER SWEEP IN KEY DEMO<\/span><\/a><\/p>\n","protected":false},"author":15,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-3242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018TODAY\u2019 WINS NOVEMBER SWEEP IN KEY DEMO - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2019\/12\/03\/today-wins-november-sweep-in-key-demo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018TODAY\u2019 WINS NOVEMBER SWEEP IN KEY DEMO - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"TODAY is #1 in A25-54 for 18 Straight Sweeps, More than Doubles Its Lead Over GMA Vs. 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